Future of Voice - Introduction to Hypervoice

Future of Voice Workshop

Introduction to Hypervoice

8th October 2013Dean Bubley & Martin Geddes

[email protected]@martingeddes.com

Who are the pioneers?

Copyright Disruptive Analysis Ltd & Martin Geddes Consulting Ltd 2013Oct 2013

What is hypervoice about?

Use voice to enrich conversation and

collaboration“Computer-enriched voice conversations.”


Example video

https://www.dropbox.com/s/i58o7amqd6h4aml/symposia_monday_meeting_1280x720.mp4

Voice is Information

What did we say?

Why arewe here?

So what &what next?

What did we do?

Indexed and searchable


The longer version…


Talk is cheap, labour is not

1984 1985 1986 1987 1988 1989 1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006$0.00

$0.10

$0.20

$0.30

$0.40

$0.50

$0.60

$0.70

Cost per Minute (US$)

High school graduate avergage wage College graduate avergage wage

Wireline long distance calls Wireless calls

US

Do

llars

per

min

ute

, 200

6 p

rice

s


Telephony is end-of-life

Too few benefitsToo manycosts


How to getthe benefits of“being there”(and more)

without the costs of“being there”all the time??


Hypervoice !Copyright Disruptive Analysis Ltd & Martin Geddes Consulting Ltd 2013Oct 2013

What is hypervoice?

Voice as 2-way audio Voice as information


Problems we are solving

TELEPHONE HYPERVOICE

Voice has value beyond a single instant

Voice has value at a single instant


What does Hypervoice look like?

What is the market opportunity?

Phone call

Automated Audio

Collaborative Video

Managed Audio

Shared Event

Web Conferencing

ONE

Qua

lity

of th

e In

tera

ctio

n

High

Low

GROWTH$6B+ 2012

18% CAGR

Audio Web Conferencing

FEWMANY


What is the market opportunity?

Phone call

Automated Audio

Collaborative Video

Managed Audio

Shared Event

Web Conferencing

Qua

lity

of t

he I

nter

actio

n

Audio Web Conferencing

Asynchronous Real Time

VMRobo Calling

Hypervoice

One ManyMany


Example use cases

Lawyers, project managers, healthcare, security, call centre, product development, sales, consulting services

B2B

B2C

C2C

Surveys, recruitment, net promoter score

Greetings messages, social media integration


Integrated with the “four pillars” of enterprise social software

Search

Syndication

CollaborationOPPORTUNITY

Fulfilment

Activity stream

Recordable

Shareable

Workflow integration

Searchable5Defining characteristics


Summary

Hypervoice conversations are the ‘social’ version of telephony and unified communications, in the

same way that Twitter, Facebook or Yammer conversations are the

‘social’ version of SMS and email.


“…the inclusion of apps such as Evernote differentiates a voice-and-data offering in a market full of voice-and-data offerings. And encouraging customers to set up accounts with a telco-provided service engages customer loyalty and reduces customer churn.”

“The big question for telcos is where their future growth is going to come from… Linking up with Web or media apps helps telcos differentiate themselves”

“This [deal] is an example of a simple deal which is just reselling other people’s services, but which goes to make their bundle more attractive.”

A Deutsche Telekom spokeswoman said the Evernote deal was a core part of company strategy.


Get in touch

We can help you prepare for a world where voice is a feature, not a service. Find out more

Oct 2013

[email protected]/disruptivedeanwww.disruptive-analysis.comNewsletter

[email protected]/martingeddeswww.martingeddes.comNewsletter

Copyright Disruptive Analysis Ltd & Martin Geddes Consulting Ltd 2013

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Future of Voice - Introduction to Hypervoice

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