future of retail print advertising February 2014
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future of retail print advertising
February 2014
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Overview of Academy Sports + Outdoors• Second largest full-line sporting goods retailer in the U.S. and fastest growing
• Compelling value proposition results in store productivity 2-3x greater than our peers
• Offers a broad merchandise assortment across five categories: Sports and Fitness, Field and Stream, Footwear, Apparel, Recreation & Leisure
• Committed to a good-better-best merchandising strategy
• Focus on advancing academy.com, delivering omni-channel retail experience
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company history
1960’s 1970’s
1980’s Today
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Academy today
13 172STATESSTORES
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Academy’s footprint
As of Jan 20, 2014 (172 stores)
86
7
3 3
6
163 13
8 37
11
5
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store growth
• Ten years ago, Academy only had 14 stores outside of Texas
• At the end of 2013 Academy had 86 stores outside of Texas
• Continuing to expand our footprint in the coming years
1996 2001 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014E 2015E
3459
85 94 105 111 120 128 140156
172
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Academy store layout
footwear recreation outdoor cooking
team sports
fitness
seasonal camping
hunting
fishing
marine
men’sathletic
seasonal
women’s athletic
men’s outdoor
work &denim
youth
licensed
golf
women’s outdoor
licensed
entrancev
registers
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4 risksto newspaper ad share in retail
advertising
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1994
omni-channelretailing
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2014
omni-channelretailing
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• 64% of consumers believe it is important that retailers present them with relevant offers
• 75% believe that retailers use personal information to improve their shopping experience
• 64% of companies are in development or planning on enhancing their customer centric approach to marketing through Big Data
age of big data
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costefficiency
Direct Mail
Newspaper
Broadcast TV
Radio
Internet
What can $500 buy you today?
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costefficiency
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• Building a sustainable supply chain
• Becoming more socially responsible
For retailers, “going green” means operating more efficiently, especially by controlling energy use. It also means sourcing products that are sustainable, thus giving shoppers the opportunity to support brands that they trust and feel good about.
goinggreen
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4 pathsto newspaper ad revenue growth
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retain subscribers
• Subscribers deliver premium value for advertisers
• More profitable means of distribution
• Value of TMC products continue to wane for retailers
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retainsubscribers
• Maintain value in putting focus on events and opportunities to activate with retailers through community events
• Give the people a voice – embrace the social movement through OpEd
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contentmanagement
• Newspaper journalism represents the largest generation of content on a national, regional and local scale
• Retailers are constantly looking for unique and compelling content to position their brands
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• Deliver value to retailers through analytics and consumer behavior
• Mitigate loss of paper consumer base by offering bundled services to support print circulation
digital paywall
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masspersonalization
• Stay on par with other advertising channels
• Provide a suite of solutions that offer ways for enhanced targeting
• Deliver value through targeting by reduction of inefficiencies