2016 Future of Philanthropy

Process

Empathy interviews and quantitative survey data inform implications for YCore

16 empathy interviews with millennials from different backgrounds with differing philanthropic experiences75+ quantitative data points from a survey covering various tendencies and views towards philanthropy

Summarization of data collected into a few key millennial personas that encompass the majority of YCore’s target audience

Extrication of key drivers and roadblocks to philanthropic action

Recommendations and Implications for YCore

Process

16 empathy interviews with millennials from different backgrounds with differing philanthropic experiences75+ quantitative data points from a survey covering various tendencies and views towards philanthropy

Summarization of data collected into a few key millennial personas that encompass the majority of YCore’s target audience

Extrication of key drivers and roadblocks to philanthropic action

Recommendations and Implications for YCore

Empathy interviews and quantitative survey data inform implications for YCore

Process

16 empathy interviews with millennials from different backgrounds with differing philanthropic experiences75+ quantitative data points from a survey covering various tendencies and views towards philanthropy

Summarization of data collected into a few key millennial personas that encompass the majority of YCore’s target audience

Extrication of key drivers and roadblocks to philanthropic action

Recommendations and Implications for YCore

Empathy interviews and quantitative survey data inform implications for YCore

Process

16 empathy interviews with millennials from different backgrounds with differing philanthropic experiences75+ quantitative data points from a survey covering various tendencies and views towards philanthropy

Summarization of data collected into a few key millennial personas that encompass the majority of YCore’s target audience

Extrication of key drivers and roadblocks to philanthropic action

Recommendations and Implications for YCore

Empathy interviews and quantitative survey data inform implications for YCore

MillennialPersonas

Synthesis of empathy interviews and survey data demonstrate 4 fundamental identities of giving capacity across millennials

Katie, 23Pre-Med Lab Assistant

Jonathan, 25Software Engineer

Carmen, 28Post-MBA Consultant

Ted, 30Founder of NPO

Drivers

We extricated 3 key driversto philanthropic action

Image

Altruism

Enjoyment

Resources

Awareness

Transparency

Roadblocks

We extricated 3 key roadblocks to philanthropic action

Image

Altruism

Enjoyment

Resources

Awareness

Transparency

Brand ImageEmpowerment

● Conduct a strong marketing campaign

● Tap into YCore’s current social capital

Growth Opportunity

Our initial recommendations for YCore going forward capitalize on the motivations to give, and alleviate barriers to philanthropy

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Growth Opportunity

Our initial recommendations for YCore going forward capitalize on the motivations to give, and alleviate barriers to philanthropy

Diversified Programming Options

● Vary duration and group size for projects

● New workshops for skill building

● Socialize and network with cohorts on relevant topics

● Create database of trusted non-profits

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Growth Opportunity

Our initial recommendations for YCore going forward capitalize on the motivations to give, and alleviate barriers to philanthropy

Broaden and Deepen Partnerships

● Empower current partners to carry YCore’s mission

● Reach out to new partners like universities

● Sponsorship from corporations

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