The Future Of Media Gerd Leonhard Media Futurist @ Plugg 2009
Future of Advertising, Marketing and Media Gerd Leonhard.key.pdf
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Transcript of Future of Advertising, Marketing and Media Gerd Leonhard.key.pdf
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Gerd Leonhard Media Futurist
The Future of Advertising, Marketing &Media - the next 5 years
London, November 11, 2008
Gerd Leonhardwww.mediafuturist.com
Futurist
Strategist Author
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Source: Flickr hillarylmrore
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http://www.flickr.com/photos/bip/
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Broadband Culture
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We decide who gets to market to us
We value trust more than anything
We actually collaborateWe sell our Attention
Data becomes enormously valuable
Collaborate or Die
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The cashless society (e-money, mobile cash)
Mashed Access Networks
New display technologies and mobile projectionDevice morphing
Fuel cells and other new battery technologies
ePaper / the digital book
Frappers / 3D PrintingThe rise of Multi-Touch Technologies
Decentralization, Social Production & Crowdsourcing
Time, location, device shifting is expected everywhere
Mobile Me becomes default: mobile = life depository
Smart Clothing
Cloud Computing
The Internet of Things
Some stuff you may want to know about...
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Searching & finding goes social
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Share the Output (i.e. publish, re-
mix, PFE, life-stream...)
Share Input (i.e. remuneration in
cash, attention, reputation...)
Share the Thruput (i.e. usage data...
meta content... attention trails...)
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People now pay more to expressthemselves, and less to consume
Image via flickr.com/photos/spursfan_ace/
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People used to pay for Content -
Now they pay forMeta Content
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Users =
= Users
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Advertising =
Users
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0
2.5
5.0
7.5
10.0
WasIs
Soon
Near Future
Mid-term Future
Copy Based Revenues
Attention Based Revenues
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Privacy
Authority Ownership / Copyright Selling (and Marketing)
Production Requirements Work Education
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Production Competition Authority
Copyright Ownership Control
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email me at [email protected]
twitter: gleonhard
facebook: gleonhard
more presentations at www.mediafuturist.com
lifestream at www.gerdstream.com
