Future Internet Enterprise Systems

© 2011 The SESERV Consortium 1

Future Internet Socio-EconomicsFuture Internet Enterprise Systems Cluster Meeting

Michael [email protected] Innovation Centre

Monday 19th December 2011

Socio-Economic Services for European Research Projects (SESERV)

European Seventh Framework CSA FP7-2010-ICT-258138


SESERV Projectsome people

study the Internet

some peoplebuild the Internet

those who study andthose who build

need to talk

stakeholder conflicts, digital economy

shifting context, digital participation

governance and regulation

future networks, internet of services and cloudsinternet of things,

networked and social mediaICT for security, trust and

dependability

Do social networks drive democracy?

Should governments censor and filter digital content?

Where’s the value in the digital economy?

How do we decide in a world where everything is tracked?

Immersive and interactive media technologies

Internet-connected sensors, actuators, devices and objects

Converged mobile, wired and wireless broadband networks

Clean-slate vs evolutionary architecture


What’s the likelihood of mytechnology beinga success, even in the long-term?

Design for Tussle

Principles

(isolation, choice,

openness, information exposure,

policy separation)

Economic TusslesHow economics can help design a better Internet

Microeconomic Principles and Theories

System ArchitecturePrinciples and Theories

Network Security

Interconnection Agreements

Responsibility for AgreementViolation

Routing (selecting a provider to fulfil a customer request)

Future InternetEcosystem

How individualsand businesses behave

How Future Internet systems behave

Economic Tusslesdeeper meaning to

economistsdeeper meaning to

technologists

Supply & Demand

Maximising Net Benefit

Externalities

Asymmetric Information

Public Goods

NewTechnology

(FP7 Project Results)

Conf

orm

ance

to tu

ssle

desi

gn m

etric

s

Controlling content/service delivery

Controlling access to sensitive data


Societal ThemesHow social science can help transform the potential of the Future Internet

Social SciencePrinciples and Theories

System ArchitecturePrinciples and Theories

Future InternetEcosystem

Cross-ThematicSocietal Themes

deeper meaning tosocial scientists

deeper meaning totechnologists

increased transparency

digital rights

global regulatory frameworks

common vocabularies

and definitions

mul

ti-di

scip

linar

y an

d cr

oss-

sect

or b

ridgi

ng

digi

tal l

itera

cy

mor

e us

er-c

entr

icity

and

con

trol

bala

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bet

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How individuals and society behave

How Future Internet systems behave

Rationalization

Networking and Social Capital

Empowerment and participation

Information and Lifelong learning

Real-time interactive socially driven apps

Combined real-world and digital processes

Socially distributed, fixed and mobile content

Personalised, localised, & adaptive, QoE and QoS

How can my technology transform the world?


The Future Internet Ecosystem


Consumers&

Networks


Value

$8.5bn for Skype Oct-11Ten times Skype's revenues in 2010

Google's total advertising revenues USD$28 billion in 2010

Facebooks total advertising revenuesUSD$2 billion in 2010


Low-end Disruption• New market disruption

• does it engage a new large population?

• is it easily accessible?• e.g Ebay, Playfish

• Low-end disruption• does it address low end users

more cheaply?• is there a business model to

address the overserved customers?

• e.g. Amazon, Skype, iTunes

• Reachability of the Internet key factor in supporting disruption

EstablishedMarket

NewBusiness


Liability

publisher vsdistributor

Freedom of Connection Freedom of Expression


FInES Research Agenda

‘Freedom is the source of innovation, invention, trying new things, and bringing about change and new projects. It is crucial to the long-term success of an enterprise’ (Bill Gore. Gore-Tex inventor)

‘Freedom of expression and freedom of connection are linked. Freedom of expression is not an inevitable outcome of technological innovation. It can be diminished or reinforced by the design of technologies, policies and practices – sometimes far removed from freedom of expression.’ (Bill Dutton. Oxford Internet Institute)


Common Concerns inBusiness Ecosystems

Future Internet Enterprise Systems

(FInES

Business Perspective

Future InternetSocio-Economics

(FISE)

InfrastructurePerspective

InternetIndustry

Enterprise &ServicesIndustry

virtual trading,virtual knowledge

virtual resource basedcommunities

businessmetamodels

network/serviceco-management

transparency of businessmodels

level of neutrality

accountability and liability

role of intermediaries

Sensor Networks

EnterpriseNetworks

InternetNetworks

Fixed NetworksWireless NetworksClouds

CommonConcerns

www.seserv.org

www.ensemble.eu


So is there a difference with the Enterprise?


Cause: manufacturing defect


Consequences• ATSB: Qantas A380 fleet grounded • EASA: Mandatory inspections on Trent 900s• 10% off Rolls Royce share price• $93M compensation by Rolls-Royce• $135M insurance bill for repairs to the plane• Original aircraft not back in service until Feb 2012

http://en.wikipedia.org/wiki/Qantas_Flight_32


It could have been a whole lot worse


The Challenge of Liability and Utility

Keep the design, manufacturing and in-service data for a fleet of aircraft usable for 50 years

Integrity, Authenticity, Confidentiality, Utility, Availability, Possession, Provenance

Airbus: 52,000 staff across 16 sites Supply chain: 18,000 suppliers in 30 countries


Life of CAD System: 10 years

Time between CAD Versions: 6 months

Life of Computer: 3 years

Life of Operating System: 18 months

Life of Product: 70 years +

time© BAE SYSTEMS Aug 2006

Do you know the lifetime of a Future Internet service , how it was configured and used to generate data?


CADFile

ValidationProperties

SGML

ASCITEXT

HTML

PDF

Basic File Formats

10303-203AP 203 Ed 2

AP203Recommended

PracticesSTEPMod

10303-11Express

XML XSD XML TagDefinitions

10303-21file

10303-28XML Binding

XML BindingConfiguration

STEP

File Format

CompanyProcess

DesignerApprovers

PersonnelRecords

QualificationsList

Proof of good practice

ProjectStandards

Design OfficePractices

MaterialsHandbook

GD&TStandards

Supporting Documentation

© BAE SYSTEMS Aug 2006

Retaining Usable Knowledge


Conclusions• FISE can provide context for FInES research and development

• common cross cutting themes and concerns• new forms of organisation emphasise individuals and communities structures• intangibles are of increasing interest

• FISE tends to focus on issues of consumers and networks• drivers often touch of ideology, morality and of course human rights• enterprise drivers (confidentiality, compliance, liability, etc) tend to be more clear cut

• No universal prescriptions due to the complexity of individuals, society and the economy • socio-economics has been studied for centuries• issues won’t be “solved” by a simple set of rules• it depends on what you trying to do

• Developing a richer awareness of the problems is the first step towards finding solutions

Future Internet Enterprise Systems

Technology

Transcript of Future Internet Enterprise Systems