Future Group.ppt 35

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FUTURE GROUP BY: AVIK DAS (09DR014) TISHA BASU (09DR060) ANKITA MOHELAY(09DR006) SOURAV UPADHAY(08DR039)
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Transcript of Future Group.ppt 35

FUTURE GROUPBY: AVIK DAS (09DR014) TISHA BASU (09DR060) ANKITA MOHELAY(09DR006) SOURAV UPADHAY(08DR039)

COMPANY PROFILE Future Group India, established in 1994 in order to provide diverse services in India and Global markets. It has several retail chain:PANTALOONS,BIG BAZAAR, FOOD BAZAAR, etc. Their Headquarters are located in Mumbai. Their employee strength covers over 30,000 people. Future Group is located in 61 cities & in 65 rural areas in India.

CEO of Future Group

The CEO of Future Group is Mr. Kishore Biyani.

VISION OF FUTURE GROUPThe vision of Future Group is to, deliver everything, everywhere, everytime to every Indian consumer in the most profitable manner

MISSION OF FUTURE GROUP Future Group will be the trendsetters in evolving delivery formats. They shall infuse Indian Brands with confidence and renewed ambition. They will be efficient, cost-conscious, committed to quality in whatever they do. Their success will lie on positive attitude, sincerity, humility, united determination.

About Big Bazaar Big Bazaar,a future group venture with the launch of The Future Card ,wants its more than 5 lakh ICICI Bank Big Bazaar credit card holders to migrate to FUTURE CARD. Four points for every Rs.100 spent will be given for such purchases to reward loyalty, while swiping the plastic at other retail locations willl earn rewards at 1 points per Rs 200 spent.

PRODUCTS1) 2) 3) 4) 5) 6) 7) Apparels Food & grocery Accessories Cosmetics Footwear Electronics Home dcor

PRICE :

APPARELS

KIDS WEAR From Rs.90 to Rs.300

WOMENS WEAR From Rs.99 to Rs.1000 & above

MENS WEAR From Rs.99 to Rs.1500 And above

PROMOTION Saal ke sabse saste 3 din - 26th January,15th August, Diwali. Future Card(3%). Shakti Card. Advertisements (Print ads, TV ads, Radio ads). Hafte ka sabse sasta din-low prices on Wednesday. Monthly bachat bazaar. Buy one get one free and complementary gifts.

PROMOTION :

CELEBRITY PROMOTIONS

PLACE :Big Bazaar,Bengaluru

Big Bazaar,Hyderabad

Big Bazaar,Baguihati

PHYSICAL EVIDENCE

It is the material part of a service.Strictly speaking there are no there are no physical attributes to a service,so a consumer tends to rely on material cues.

PROCESSTHE OUTLETS HAVE FLOORS OF GRAY GRANITE TILING,COMMON IN MARKETS AND TRAIN STATIONS, SO NEWCOMERS WHO HAVE NEVER BEEN IN A LARGE, MODERN STORE FEEL AT HOME .INSTEAD OF LONG AISLES AND TALL SHELVES ,THE STORES CLUSTER PRODUCTS.

PEOPLE WELL TRAINED STAFF APPEARANCE EMPOWERED INDIVIDUAL ENCOURAGE TO THINK OUT OF THE BOX SECURITY GUARD AT ALL GATES.

SWOT ANALYSIS- BIG BAZAARSTRENGTH: 1. High Brand equity in evolving retail markets. 2. State-of-art infrastructure of the Big Bazaar outlets. 3. Point of purchase promotions to increase the purchase. 4. Variety of stuff under single roof increasing customer time and available choices.

WEAKNESS :1.Unable to meet store opening target till now 2. Falling revenue per square feet.

OPPORTUNITY :1. Organised retail is just 4.15% of total pie of Indian retail Market. 2.Evolving customer preferences in recent years.

THREATS :1.Competitors,global big players planning to foray into Market. 2. Unorganised retail market in India. 3. Government policies are not well-defined in emerging markets like India.

TARGET CUSTOMERS Big Bazaar targets higher and middle class customers. The large and growing young working population is a preferred customer segment. Big Bazaar specifically targets working women and home makers who are the primary decision makers.

WELCOME TO PANTALOONS

PRODUCTSGROUND FLOOR Women wear Casual wear Ethnic wear Lingerie Jewellery Cosmetics Sunglasses Fragrance.

FIRST FLOOR1. Mens wear 2.Casuals wear 3. Ethnic and Party wear 4. Kids wear 5. Toys

SECOND FLOOR

1. Active wear 2. Ezone 3. Footwear

THIRD FLOOR

Food Court Food Bazaar Cafe

PRICE GARMENTS 1.Men s Wear 2.Ladies Wear PRICE Rs 199- Rs 3000 Rs 199- Rs 2500

ACCESSORIES 1.Men s accessories 2.Ladies accessories

PRICE Rs 99- Rs 500 Rs 50- Rs 500&above

FOOTWEAR

PRICE

1.Mens Shoes

:

Rs 400- Rs 5000

2.Ladies Shoes

:

Rs 99- Rs 2000

3.Kids Shoes

:

Rs 99- Rs 400

PROMOTION

CELEBRITY PROMOTIONS

PLACE :Pantaloons,Kankurgachi

Pantaloons,Gariahat

FUTURE GROUPVS SHOPPERS STOP

SAWARIYA VS OM SHANTI OM Sawariya and Om Shanti Om,the two big releases in the year 200 were fighting to out do each other in order to race in the box office. Sawariya tied up with the Future Group for a special range of merchandise which included beauty products and bed linen. In reaction to this SRK led the whole OSO team to promote the branding of the film with another retail giant-Shoppers Stop.

SWOT ANALYSIS - PANTALOONSSTRENGTH :

Managing Purchase Order. Ease of usage Analysis of complex data Generate Reports Supports Vendors.

WEAKNESS : Hiring and training of employees Expensive

OPPORTUNITIES : Increase the footfalls with promotional activities. New Avenues for opening of outlets.

THREATS:As Retail is a growing sector,there are many market Players in the field.To name a few, they are as follows:

Shoppers Stop Vishal Mega Mart Westside Wills Lifestyle