Future food channelsEmerging formats for a new

decade

‘The food business profitability network.’

Rob Ward

What have we

done...

‘The food business profitability network.’

...to our consumers?

‘The food business profitability network.’

‘The food business profitability network.’

Is this the road you are on?

Tectonic shifts in consumerism

‘The food business profitability network.’

Social effects on retailing?

•Failure in regulations

‘The food business profitability network.’

•Lack of leadership

•Lack of permanence

•Shorted sight thinking

•Tax payers are corporate stakeholders

Failure in regulations

‘The food business profitability network.’

Lack of leadership

‘The food business profitability network.’

Lack of permane

nce

‘The food business profitability network.’

Short sightedthinking

‘The food business profitability network.’

Tax payers are

corporate stakeholde

rs‘The food business profitability network.’

Welcome to

the Trust Virus

‘The food business profitability network.’

‘Problems cannot be solved by thinking within the framework in which they were created’Albert Einstein

‘The food business profitability network.’

Maslow’s hierarchy of needs

‘The food business profitability network.’

The Chinese character for

crisis also means

opportunity

‘The food business profitability network.’

Changing retailing formats?•Extraordinary or cheap?

‘The food business profitability network.’

•Methods of communication

•How you communicate value (and values)

•Premium players talking value

•Premium convenience

•Small is going to BIG

In retailing there are

two ends to the rainbow.

‘The food business profitability network.’

Cheapor

extraordinary?

‘The food business profitability network.’

New channels of communication?

‘The food business profitability network.’

only only discovered discovered

by by listening listening to Twitterto Twitter

Consumers demanding transparency

‘The food business profitability network.’

(toothpaste dissection - what’s really inside?)

Visually communicating value:

‘The food business profitability network.’

Even premium players in

value

‘The food business profitability network.’

Multi-nationals talking ‘Local’

‘The food business profitability network.’

Small is

now BIG

‘The food business profitability network.’

Simplicity in

signage

‘The food business profitability network.’

(and honesty)

Fun retailin

g

‘The food business profitability network.’

Feed your head

‘The food business profitability network.’

We deman

d infinite choice

‘The food business profitability network.’

(Make Your Own sandwiches, always

unique)

Inspirational retailing

‘The food business profitability network.’

‘The food business profitability network.’

In the future, extraordinary food retailers will be one of three types:In the future, extraordinary food retailers will be one of three types:

What are the Golden Opportunities for food retailers?

What are the Golden Opportunities for food retailers?

‘The food business profitability network.’

1. Urban (or edge of urban) premium neighbourhood

store

1. Urban (or edge of urban) premium neighbourhood

store

2. City Market - multiple retailers in one city location2. City Market - multiple retailers in one city location

3. Destination food experiencecentre3. Destination food experiencecentre

Extraordinary retailing

If you fail to be clearly defined you will be right

here, stuck in the middle!

How to make all this stick?

‘The food business profitability network.’

Durable living,Brands that last

‘The food business profitability network.’

Communicate directly with your

consumers, not just your customers.

‘The food business profitability network.’

Become a listening brand:

‘The food business profitability network.’

more...

‘The food business profitability network.’

Remember, you don’t own the conservation.

‘The food business profitability network.’

Summary:•Trust Virus: it’s spreading.

‘The food business profitability network.’

•Big business, acting small.

•Total transparency from producer to consumers (P2C).

•Be extraordinary or cheap, but not both.

•Protect your brand by listening to your consumers.

•Get ready for the trade up.

Rob Ward

‘The food business profitability network.’

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