UK Charity: 1122823

Online Fundraising & Crowd Funding

Rachel Smith & Celeste HeskethGlobalGiving UK

@Future Focus, VSC Conference, Leicester

UK Charity: 1122823

Online Fundraising & Crowd Funding Workshop

Agenda for Session

1) Online fundraising & Crowd Funding landscape

2) Structured online campaigns- Activity: Planning a campaign

3) Punching above your weight online

- Activity: Rate your online presence

Assumptions for Today’s Workshop• You can never know everything – fundraising is a fluid

and changing landscape – with new opportunities and directions emerging constantly

• Only covering online/individual fundraising – principles are transferable other fundraising, a mix of funding streams is good. Individuals can be sustained where grants may not be.

• Comfort and experience with online for your charity will vary across organisations and within organisations and participants today

• Persistent optimism in all your fundraising 3

Who are we: Rachel & Celeste

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Rachel SmithDirector of Programmes & co-founder GlobalGiving UK

Experience raising funds from trusts, foundation, government departments, individuals, fundraisers, events.

Celeste HeskethVolunteer Programme CoordinatorGlobalGiving UK

Enabling people to contact to charities to share skills, expertise and grow charities.

GlobalGiving UK

• We help local NGOs around the world access funding, skilled volunteering and training opportunities tailored to their needs

• We believe local NGOs are the best placed to provide local solutions to global problems

• We use technology to enable direct relationships and reduce the cost of fundraising, communications and learning.

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GlobalGiving UK: How we work

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Funding Skilled

Volunteers

Training

& LearningTechnology

& Impact

Fundraising Landscape 2014

• There is more money available for charities than ever before

• There are more charities than ever before seeking funds – 89% charities are smaller

• Your work needs to be worth funding and represent good value for money

• In a competitive field you need good evidence, a compelling story and clear vision

• You need to be present & active online as well as off

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Why people give?

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Charities Aid Foundation 2013

Online Fundraising Today• Democratising access to funding to all (you don’t have to have a

well-known brand to be a successful online fundraiser. It’s all about networks)

• Online is growing – HUGE potential to reach people where they are (16% growth for the online retail market in 2013)

• Crowdfunding is growing - Nesta predicts £15 billion could be donated via online crowdfunding (£200m in 2012…big potential..?)

• Mobile is growing - 2013 ‘year of the mobile’ – how people consume info is changing – even less time to convince!

• Online gifts are growing - Average online gifts are up Y-on-Y £69.70

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Find Crowdfunding Platforms:http://www.crowdingin.com/

Learn more about trends:Institute of Fundraising Charity Digital Review

Giving Online in numbers

• 25% of charitable giving now through online and mobile - £2.4bn (Three Report, Wired.co.uk, 2013)

• Where do online donations come from? (Digital Giving Review, 2012)

Of the 30% of donations generated online:• 90% came in via online giving websites• 7% via email • 3% via Facebook (this is increasing; peer driven giving increases

this: 1 in 5 donation facebook shares results in another donation- JustGiving 2013)

• Because of online communications with supporters (Digital Giving Review, 2012)

• Daily: 47.5% of the charities use social media channels, 13% use offline

• Monthly: 34% communicate monthly via email, 11% offline

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How are people consuming information online

11http://www.retailresearch.org/onlineretailing.php

Think about how and where you communicate when people are increasing using different technology read/consume/act

How do YOU get donations online?

• Donate button on your website (e.g. paypal, worldpay, others?)

• Fundraiser platforms (e.g. JustGiving, Virgin Money Giving, BT MyDonate, Give as you live, eBay for Charity, others?)

• Project Fundraising campaigns (e.g. GlobalGiving.co.uk, LocalGiving)

• Crowdfunding campaigns (e.g. GlobalGiving.co.uk, Kickstarter, Indegogo, Yimby, others?)

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What is Crowd Funding?• Raising a specific amount of money from individuals

for a specific project in a specific time

• This is not new C18th origins (not online!)

• BUT now its online, fast and furious. And great digital tools enable you to build, communicate and get action from your supporters

• HUGE potential to reach NEW people who care

• Why is running a structured campaign valuable?

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Structured Online Campaigns

• Urgency & reason to give (now)

• Competition/ gameified

• Incentives for donating (for charity & for givers – being part of something bigger)

• Involving supporters in the project

• Gives a focus – a specific project, funding goal

• Something to talk about and engage people…online is great for this!

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I want to hear your voice (always)

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ACTIVITY

Crowd Fundraising Challenge

How would you raise £500 from 20 people in 7 days for a specific project?

- What activities you would do?

- Where/ who will give money?

- How you will communicate with supporters?

- What resource do you need?

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Check list for BEFORE you start

• Look at great example and case studies – learn from others

• Be clear about funding and project goals Create your online campaign home page

• Plan your comms – what is the message? How will you keep it fresh through campaign?

• Map your network (primary, secondary, tertiary) and identify fundraising champions

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Time to get started!

• Create urgency in your messages

• Share personal stories – people connect to people

• Create tangibility with giving e.g. £15 = X

• Create dialogue and engage e.g. facebook, twitter, blogs, phone calls

• Communicate progress & thank

• Celebrate and share success with supporters

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Punching above your weight online

• How easy do you make it to understand your work?

• How easy do you make it to donate?

• How good looking are you online?

Activity: Self assessment exercise

Activity (today & beyond): Peer feedback –practical steps your colleagues can take (without money) to improve their online presence – e.g. http://www.streetkids-zambia.com/

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What next?

• Review your online fundraising – get feedback on your online presence, assess resources, talk about it in your team meetings

• Make ‘quick win’ improvements to your online presence, website, or online giving

• Try an online Crowdfunding campaign

(You can join the next Gateway Challenge and get free training in online fundraising, communications and campaign planning.

And fundraise! www.globalgiving.co.uk/non-profit

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Contact DetailsRachel Smith

rsmith@globalgiving.co.uk

www.globalgiving.co.uk

Join GlobalGiving for free: www.globalgiving.co.uk/non-profits

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