Future Communication
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david-warren -
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I needed to write a presentation last week about 'future communication between companies and individuals'. After I'd finished the structure one of my peers challenged me to present it using nothing more than Gaping Void images... ... fair enough - challenge accepted! PS - If you'd like the notes that accompany this deck then drop me an email www.lifemovesprettyfast.net
Transcript of Future Communication
![Page 2: Future Communication](https://reader036.fdocuments.net/reader036/viewer/2022062419/55778dc8d8b42acf398b502c/html5/thumbnails/2.jpg)
Why is there so much bad advertising?
![Page 3: Future Communication](https://reader036.fdocuments.net/reader036/viewer/2022062419/55778dc8d8b42acf398b502c/html5/thumbnails/3.jpg)
There is no demand for messages
![Page 4: Future Communication](https://reader036.fdocuments.net/reader036/viewer/2022062419/55778dc8d8b42acf398b502c/html5/thumbnails/4.jpg)
Dialogue is where brands are made
![Page 5: Future Communication](https://reader036.fdocuments.net/reader036/viewer/2022062419/55778dc8d8b42acf398b502c/html5/thumbnails/5.jpg)
Consumers will give way to participants
![Page 6: Future Communication](https://reader036.fdocuments.net/reader036/viewer/2022062419/55778dc8d8b42acf398b502c/html5/thumbnails/6.jpg)
But because ideas connect us more than relationships…
![Page 7: Future Communication](https://reader036.fdocuments.net/reader036/viewer/2022062419/55778dc8d8b42acf398b502c/html5/thumbnails/7.jpg)
... what a brand DOES matters more than what it SAYS
![Page 8: Future Communication](https://reader036.fdocuments.net/reader036/viewer/2022062419/55778dc8d8b42acf398b502c/html5/thumbnails/8.jpg)
This helps to create stories other people will want to tell
![Page 9: Future Communication](https://reader036.fdocuments.net/reader036/viewer/2022062419/55778dc8d8b42acf398b502c/html5/thumbnails/9.jpg)
Which is good for brands because authentic voices build trust
![Page 10: Future Communication](https://reader036.fdocuments.net/reader036/viewer/2022062419/55778dc8d8b42acf398b502c/html5/thumbnails/10.jpg)
N.B. It's not the technology but the sociology that's driving this
![Page 11: Future Communication](https://reader036.fdocuments.net/reader036/viewer/2022062419/55778dc8d8b42acf398b502c/html5/thumbnails/11.jpg)
In the post-traditional order, self-identity is not inherited or static; rather, it becomes a reflexive project
![Page 12: Future Communication](https://reader036.fdocuments.net/reader036/viewer/2022062419/55778dc8d8b42acf398b502c/html5/thumbnails/12.jpg)
WHAT?
![Page 13: Future Communication](https://reader036.fdocuments.net/reader036/viewer/2022062419/55778dc8d8b42acf398b502c/html5/thumbnails/13.jpg)
You are what you share!
![Page 14: Future Communication](https://reader036.fdocuments.net/reader036/viewer/2022062419/55778dc8d8b42acf398b502c/html5/thumbnails/14.jpg)
So, how do we know when we’re getting it right?
![Page 15: Future Communication](https://reader036.fdocuments.net/reader036/viewer/2022062419/55778dc8d8b42acf398b502c/html5/thumbnails/15.jpg)
In conclusion
![Page 16: Future Communication](https://reader036.fdocuments.net/reader036/viewer/2022062419/55778dc8d8b42acf398b502c/html5/thumbnails/16.jpg)
because