Future challenges for B2B brands

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Transcript of Future challenges for B2B brands

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  2. 2. 90%B2C2
  3. 3. 93%B2B3
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  6. 6. Or What I Need To Know To Stay Ahead Of My PeersEmail: [email protected]: http://www.linkedin.com/in/christerholloman
  7. 7. 35 min presentation + 5 min Q&A Email: [email protected] LinkedIn: http://www.linkedin.com/in/christerholloman
  8. 8. WHO?Consultant Expert Commentator AuthorDeliver new digital business Sky News Top 5 in the UK for Socialprojects and revenuesEmail: [email protected]: http://www.linkedin.com/in/christerholloman
  9. 9. 1. Life Live to work > Work to live Portfolio career2. Culture Ben & Jerry vs Vinetta (Unilever)3. Work Chatter BYOD Motion control (GUI to NUI) Email: [email protected] LinkedIn: http://www.linkedin.com/in/christerholloman
  10. 10. 2. Culture Viennetta vs. Ben & Jerry Email: [email protected] LinkedIn: http://www.linkedin.com/in/christerholloman
  11. 11. 2. Culture Viennetta vs. Ben & Jerry Email: [email protected] LinkedIn: http://www.linkedin.com/in/christerholloman
  12. 12. 1. Life Live to work > Work to live Portfolio career2. Culture Ben & Jerry vs Vinetta (Unilever)3. Work Facebook > Chatter Apple > BYOD Motion control (GUI to NUI) Email: [email protected] LinkedIn: http://www.linkedin.com/in/christerholloman
  13. 13. Day part (Hearst) Morning routine Commute Lunch break After DinnerSmart phones (MediaCom) 72% 22% 15% 14%Email: [email protected]: http://www.linkedin.com/in/christerholloman
  14. 14. Email: [email protected]: http://www.linkedin.com/in/christerholloman
  15. 15. Email: [email protected]: http://www.linkedin.com/in/christerholloman
  16. 16. Day part (Hearst) Morning routine Commute Lunch break After DinnerSmart phones (MediaCom) 72% 22% 15% 14%Email: [email protected]: http://www.linkedin.com/in/christerholloman
  17. 17. Zeebox Email: [email protected] LinkedIn: http://www.linkedin.com/in/christerholloman
  18. 18. Zeebox Email: [email protected] LinkedIn: http://www.linkedin.com/in/christerholloman
  19. 19. SkodaEmail: [email protected]: http://www.linkedin.com/in/christerholloman
  20. 20. Shazam Email: [email protected] LinkedIn: http://www.linkedin.com/in/christerholloman
  21. 21. Kiip.meEmail: [email protected]: http://www.linkedin.com/in/christerholloman
  22. 22. GlassdoorEmail: [email protected]: http://www.linkedin.com/in/christerholloman
  23. 23. WeeshEmail: [email protected]: http://www.linkedin.com/in/christerholloman
  24. 24. 1. Harness Big Data2. Connect Advocates AutoDeskEmail: [email protected]: http://www.linkedin.com/in/christerholloman
  25. 25. Email: [email protected]: http://www.linkedin.com/in/christerholloman
  26. 26. 1. Harness Big Data2. Connect Advocates AutoDesk3. Involve Customers DellEmail: [email protected]: http://www.linkedin.com/in/christerholloman
  27. 27. Email: [email protected]: http://www.linkedin.com/in/christerholloman
  28. 28. 1. Harness Big Data Adobe2. Connect Advocates AutoDesk4. More Social3. Involve Customers DellEmail: [email protected]: http://www.linkedin.com/in/christerholloman
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  30. 30. Or What I Need To Know To Stay Ahead Of My PeersEmail: [email protected]: http://www.linkedin.com/in/christerholloman