FutCup 2012 | Report | adidas | English

Final RepoRt

TTK offers a new experience in Sports Marketing: BrandPlay. With it, your brand and products develop a much closer and emo-

tional relation with the consumer, which goes from spectator to protagonist of the game. Our sports platforms within schools, universities, parks, clubs, neighbourhood field, ensure an unique interaction mo-ment for your brand. Celebrate the goal, the point, be part of the heat, the locker room talk, sweat the t-shirt with the au-dience throughout the year. Step into the field with TTK and play together.

FutCup is BrandPlay.

Opening Ceremony 15Festivals

FutCup 14

Índice

Structure 08Evolution 06

Friendly Matches 16

Map 10

Índice

Final 17

Major Events 12

2 - 3

Índice

FutCup News 26

Championship 18

Índice

Media 30Online 28

Champions 22Games 20

PlatformFutCup 32

FutCup Day 24

4 - 5

Evolution

Evolution

1700

900

47

12.000

1.000.000

200.000

200

75

450100

17

4.000

400.000

Students

Public

Sports

Venues

Schools

Athletes

Team

Games

100.000

6 - 7

Structure

Structure

75.000

500

85.000

150

1.000

2.000

Worked Hours

Professionals involved

Mileage

Flights

Setting-up hours

M of media 2

8 - 9

Map

• 6 Festivals

• 90 Days FutCup

• 6 editions of FutCup News

• 10 months competition

• 1000 games

Porto Alegre

Brasília

Map

São Paulo

Rio de Janeiro

Salvador

10 - 11

The FutCup Festivals gathered all the teams

that joined the championship on a day of

celebration, games and lots of emotion. In six

hours of event, parents, students and family

were in contact with the entire universe of

FutCup and promotions from sponsors.

6 edições;36 horas de evento

Major Events

Major Events

12 - 13

Festivals FutCup

Events held on 2 capitals:

São Paulo

Rio de Janeiro

Opening Ceremony

Opening Ceremony

Opening Ceremony and Opening Tournament

The season started with a one day

tournament for FutCup teams get to know

their opponents.

14 - 15

Friendly matches

Educational practice matches

for the future athletes.

Final

Friendly matchesFinal

After 10 months of championship and many

matches, the best teams get ready to play the

finals. The players get the jitters to begin the

most exciting games of FutCup.

16 - 17

Championship

600

schools in pursuit

of the FutCup Trophy

110

7 categories

teams played FutCup

Championship

18 - 19

Matches

1.000matches

Classes

Indoor SoccerSub-12Sub-14Sub-16

SoccerSub-12Sub-14

SocIetySub-16Feminino Sub-16Feminino Sub-18

Matches

20 - 21

Indoor Soccer Sao Paulo

Soccer Sao Paulo

COLÉGIO SANTA CRUZ

SOCCeR SUB-12

COLÉGIO OLIVeIRA TeLLeS

INdOOR SOCCeR SUB-16

COLÉGIO OLIVeIRA TeLLeS


COLÉGIO PORTO SeGURO

SOCCeR SUB-14

COLÉGIO ALBeRT SABIN


Society São Paulo

Indoor Soccer Rio de Janeiro

COLÉGIO ALBeRT SABIN

SOCIeTY SUB-16

COLÉGIO ST. PAUL’S

SOCIeTY FeMININO SUB-16

COLÉGIO SANTA CRUZ

SOCIeTY FeMININO SUB-18

COLÉGIO MARIA RAYTHe


COLÉGIO MARISTA S.J.


Champions

22 - 23

FutCup Day

• Promotional Recreation at classes break;

• Communication and interaction with 100.000 students;• 90 actions throughout the year;

• Gifts distribution

FutCup Day

24 - 25

FutCup News

• 10.000 copies distributed across 6 editions;

• Delivered in the players and teachers houses;

• Distributed at festivals;;

• 6 ads;

• 6 customized articles.

FutCup News

26 - 27

Online

Hotsite:

• More than 100 thousand visits;

• Timetable and game results;

• News;

Facebook and fanpage growth:

Online

2.700 likes.

170.000 viral impacts

28 - 29

Transamerica:

Live broadcast;

3 newsletters per week;

4 guidelines for each major event.

ESPN:

Weekly report in the programs Pontapé Inicial and Bate Bola;

15 minutes FutCup exclusive program.

Media

Media

30 - 31

• Report the 3 silos

• Promote product experimentation

• Communicate line of uniforms

Purpose

ADIDAS Purpose

32 - 33

• Held at Palmeiras Training Center ;

• Exhibition and presentation of ADIDAS Team Wear;

• Unique experience offered to teachers;

• Closer relation with teachers;

• Explanation of the MiCoach technology;

• Special Delivery Kit ADIDAS (full uniform, coat and football boots);

• Friendly Match: Teachers FutCup x ADIDAS/TTK Team.

Technical congress

ADIDASTechnical congress

34 - 35

• Promotion of personalized football boots with MiCoach

technology.

Circuit F50 MiCoach

ADIDASCircuit F50 MiCoach

36 - 37

Customized circuit for the players get to

know the lethal zones of the new predator

• Ball control;

• Dribbling;

• Passing;

• Crossing;

• Shooting.

Circuit Predator

ADIDASCircuit Predator

38 - 39

Boot Experimentation

Over

500 tests

ADIDASBoot Experimentation

40 - 41

Annual boots count

Sub-17

Sub-14

Sub-12

45%47%

45%40%

36%

35%30%

37%41%

34%

November

Outuber

August/

SeptemberMay/Juny

April

March

November

Outuber

August/

SeptemberMay/Juny

April

March

November

Outuber

August/

SeptemberMay/Juny

April

March

58%

28%

49%45%

41%45%57%

62%

32%32%

38%40%

40%38%

55%59% 46%

50%50%

39%

ADIDAS

Nike

ADIDAS

Nike

ADIDAS

Nike

41%55%

42%49%

52%42%

Sub-17

Sub-14

Sub-12

45%47%

45%40%

36%

35%30%

37%41%

34%

November

Outuber

August/

SeptemberMay/Juny

April

March

November

Outuber

August/

SeptemberMay/Juny

April

March

November

Outuber

August/

SeptemberMay/Juny

April

March

58%

28%

49%45%

41%45%57%

62%

32%32%

38%40%

40%38%

55%59% 46%

50%50%

39%

ADIDAS

Nike

ADIDAS

Nike

ADIDAS

Nike

41%55%

42%49%

52%42%

Sub-17

Sub-14

Sub-12

45%47%

45%40%

36%

35%30%

37%41%

34%

November

Outuber

August/

SeptemberMay/Juny

April

March

November

Outuber

August/

SeptemberMay/Juny

April

March

November

Outuber

August/

SeptemberMay/Juny

April

March

58%

28%

49%45%

41%45%57%

62%

32%32%

38%40%

40%38%

55%59% 46%

50%50%

39%

ADIDAS

Nike

ADIDAS

Nike

ADIDAS

Nike

41%55%

42%49%

52%42%

ADIDASAnnual boots count

42 - 43

Products Display

• Reporting of 3 silos;

• New Predator - Lethal Zones.

ADIDASProducts Display

44 - 45

$22.000 on sales of adidas products

Sales at Centauro Stores

ADIDASSales at Centauro Stores

46 - 47

Sales in partnershipwith Ourocard/Visa

More than

R$50.000were spent on the purchase of boots

and mini-balls from ADIDAS stores.

ADIDASSales in partnership

48 - 49

Donation of ADIDAS materialsfor Cervante Solidário

ADIDASDonation of ADIDAS materials for Cervante Solidário

50 - 51

ADIDASPlataforma

52 - 53

Patronage

Support Media

FutCup 2012 | Report | adidas | English

Documents

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