Marketing Strategy to Achieve your Goals

Online Marketing to Evolve your Brand

Advertising and Promotions to Engage your Customers

Branding and Design to Improve Sales

Brand Diamonds > Portfolio

Fusionize

your BrandReturn on Investment?

‘’FusionDesign’s Excellence? you know our business better than we know it ourselves!’’

Naboe Grainger, Marketing Customer Equity Company

‘’City Sightseeing Cape Town is the talk of the town and sales volumes have grown -

FusionDesign have set a new standard for all our marketing materials’’

Claus Tworeck, CEO City Sightseeing Cape Town

‘’FusionDesign give 110% to any project they're involved in.’’

Paul Issa, Director Buccaneer

AGRICULTURAL INDUSTRYwine, fer t i l izer and re lated serv ices

BANKING, INDUSTRIAL AND IT TECHNOLOGYbank, ISP and developers

TEXTILE AND CLOTHING INDUSTRYdesign and manufactur ing

PROFESSIONAL AND SERVICES INDUSTRYlaw, account ing and re lated serv ice sector

MARKETING AND RETAIL INDUSTRYpackaging, strategy and publ ic re lat ions

TOURISMtour operators, accommodat ion and serv ices

name development

corporate identity

implementation

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CORPORATE IDENTITYonboard packaging

DESTINATIONS

DESTINATIONS

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G R O W I N G W I T H Y O U

S T Y L E1 5 0 0 51 4 0 0 2

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.S T Y L E3 5 3 6 83 2 2 1 93 1 2 4 6

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S I N C E 1 9 0 5

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T S H I R T SC A P S

S H E L F S L A T SS H E L F S T R I P S

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SINCE 1905

W O B B L E R S

PACKAGING IDENTITYCASE STUDY: SERETO

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taps & accessories

tiles & borders

sanitaryware

general DIY

timber

roof trusses

plumbing

building material

building & paving bricks

power & hand tools

paint

delivery

free quotes

and much more...

create your home - in style

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chocolate + wineperfect partners for adelightfully different

taste sensation

both of these naturalproducts reveal a wide

spectrum ofsubtle nuances

and hidden flavours...

vintners and chocolatiershave enhanced thefragrant aromas in

swirling newcombinations,

delighting the palate witha fusion of aromatic red

wine + pure cacaochocolate or

turkish delight

enjoy these deliciousflavours together or

on their own

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YEARBOOK 

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There is nothing more rewarding than receiving recognition for outstanding service. Last year Qualsa was proud recipient of four Gold, two Silver and two Diamond Arrow Awards from pmr.africa in various managed care categories, from disease management to wellness. These awards were based on a research survey conducted by Professional Management Review (PMR), where respondents consisting of chairmen, principal offi cers and trustees of medical schemes were asked to rate managed healthcare companies across various categories.

4

GEMS

871 496

POLMED

469 074

Bankmed

200 368

Transmed

126 938

ProSano

71 990

Remedi

34 432

NIMAS

33 031

Wooltru

18 002

Pick n Pay

15 888

Metropolitan

13 372

Sappi

9 701

Afrox

8 214

Engen

8 176

Golden Arrow

6 748

BP

5 510

Foschini

4 895

Fishmed

2 248

While the world’s headlines have been dominated by talk of credit squeeze, economic recession and market crashes, MHG has managed to hold itself

high and delivered a very solid performance. This performance is the result of an enormous collective effort by all staff.

Most important is that the business has delivered on the undertakings we made in last year’s business plan: service levels were sound,

fi nancial targets were met and staff oriented objectives were accomplished.

The business continues to evolve. The latest developments in this regard are the integration of certain administration and managed care components of the business. This is in response to our clients needs, and creates an exciting new dynamic in the way in which we will deliver services in the future.

This time last year we were preparing ourselves for the tender process of GEMS. We were always confi dent of success but nevertheless, we still had to put in the hard work to see us through. The GEMS business unit has more than adequately expressed its ability to deliver,

and this was one of the driving forces behind our success.

Despite the tender process, GEMS continued to grow at approximately 500 new members per day. Coupled with this growth was the ongoing expansion of the business unit.

We are already well into 2009, and the remainder of the year will not be without its share of challenges. I am confi dent that we have the management team and dedicated staff to successfully deal with these challenges.

NICK RUDSTON

5

2008

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7

Bankmed Quality Assurance departmentOver the past year, the Bankmed Quality Assurance department devoted much time to the development and implementation of new strategies aimed at improving the effi ciency and enhancing the quality of both the admin business, which it serves, and its own department. These interventions have proved incredibly successful in achieving the desired outcomes.

The team of quality assessors, led by Team Leaders Mu-eed Adams and Wouter Hugo, are credited with these achievements through lots of hard work and dedication. This recently culminated in the production of a whopping 4 801 quality assessments and audits in a single month!

With a marginal increase in headcount, the department has managed to increase their assessment output by an average of nearly 200% over the past nine months. The increased sample size has further enhanced the credibility of their fi ndings, yet this has not come at the expense of their own quality. The streamlining of techniques such as ‘QA the QA’, ‘peer-checking’ and ‘group calibration’ has ensured improved consistency, relevancy and accuracy amongst all the assessors.

To a wonderful team

for all � their

hard work and

dedication!

8

Furthermore, we have researched, developed and adopted new QA assessment tools that have signifi cantly enhanced and sensitised their error-detection capabilities. The department’s achievements have been well supported by Ilse Oosthuizen and Mlungisi Radebe. This also inspired Truus Spence-Ross to propose replication of their QA model across the MHG business. Quality Assurance continues to evolve within Bankmed and numerous projects have been earmarked for 2009 to build on their successes of 2008. WATCH THIS SPACE!

Call CentreIt was a GREAT 2008 for the Bankmed call centre. For the fi rst time in history the call centre was able to achieve SLA over the Option Change period. There was much preparation for the August to December period and all of the hard work throughout the year resulted in this wonderful achievement. The call centre, in total, exceeded SLA for 10 months running. New technological developments were put in place to assist this process and to ensure a member-centric approach. This technology included option changes via IVR, a self-help SMS service for members to select a network provider and a seamless migration to the Vitel telephony platform during 2008.

But it’s not all work, work, work! Bankmed celebrated Customer Service Week with an explosion of activities. Fun-fi lled activities and prizes were free-fl owing for willing participants. At the end of the week a remote controlled Ferrari was given away in a lucky draw.

In terms of our Social Responsibility, we had a “Tin Tin” competition and tinned foods were collected for the Lotus River Old Age Home. The response from the staff was amazing and we managed to build a tin tower from all of the cans. The Home was incredibly grateful for this contribution and Bankmed staff proved their concern and generosity for those less fortunate.

Management would like to say a HUGE thank you to a wonderful team for all of their hard work and dedication over the last year and for providing stunning service to our members.

9

Contact Us on 021.551.1022 or 0861.321.777

for a full Credentials Presentation.

www.fusiondesign.co.za