lauren

furman

TABLE

OF

CONTENTS

3 Creative Brief4 Competitor Logos4 Good Logos4 Best Companies Logos5 Color Palettes6 Typography Samples7 Typography Choices8 Complex Shapes8 Simple Shapes9 Textures10 Identity Packages12 Word List13 Mind Map2

CREATIVE

BRIEF

3

Project Summary

Communication Strategy

Audience ProfileCompetitive Positioning

Application

Promise

Hello, I am Lauren Furman and I am a graphic designer. I specialize in the service of branding; web design, and any of your other everyday graphic design needs like brochures, poster, commercials, etc. I am currently still in school but have done some work over the past 5 years and with this new identity I am creating I hope to get my face out to the public and so people really know who I am and what I can offer. I have many goals I want to accomplish just like anyone else, but when I think long term I would love to be a senior designer at a design firm or working on magazine layouts like Entertainment Weekly.

Some of the aspects I want to convey in my logo are a little but of my personality as well as my work ethic, maybe something sleek and simple to the point. I have not yet decided if I want a tagline or not. If I do want a tagline I think it would be something pun-ny to show-case my sense of humor. Overall I just want to showcase my abilities and work ethics.

My existing audience would be fellow graphic designers as well as perspective and past clients. I always love to showcase my work to attract perspective clients. Word of mouth and social media mouth is great too for broadening your audience.

My competitors are fellow designers. I honestly think their logos are great and really describe the work they can produce. To name a few competitors their is

David Airey- http://www.davidairey.co.ukBrent Galloway- http://brentgalloway.meJessica Greenwalt- http://www.jgreenwalt.comRachel Kim- http://rachelkim.net Irene Victoria- http://irenevictoria.com

The logo that I am envisioning for my brand and myself would be something very simple in shape that stands the test of time. Even though it might change over the years I want it to still hold its ground on past projects. I also see the colors changing to match the project I am working one. Just like Entertainment Weekly, their logo changes with its color and elements with every weeks cover. Right now I do not have anything that must be in my logo, I just have to get a feel for it.

My promise is to provide designs that were given time attention and thought to every detail.

COMPETITORS

LOGOS

4

Competitors Logos:

Well Designed Logos:

Companies I’d like to work for:

Jonathan Dobre

Adam TrageserLeo AyersCindy Jensen

Abby Ryan

Color

palettes

5

RGB : 255, 204, 153CMYK: 0%, 22%, 42%, 0%HEX: FFCC99PANTONE: 904 C

RGB : 204, 204, 204CMYK: 19%, 15%, 16%, 0%HEX: CCCCCCPANTONE: 9501 C

RGB : 153, 102, 204CMYK: 49%, 67%, 0%, 0%HEX: 9966CCPANTONE: 814 C

RGB : 153, 204, 153CMYK: 42%, 2%, 51%, 0%HEX: 99CC99PANTONE: 359 CP

RGB : 153, 204, 153CMYK: 42%, 2%, 51%, 0%HEX: CC9966PANTONE: 359 CP

RGB : 102, 102, 153CMYK: 68%, 64%, 16%, 1%HEX: 666699PANTONE: 7700 U

RGB : 51, 204, 204CMYK: 64%, 0%, 26%, 0%HEX: 33CCCCPANTONE: P 118-5 C

RGB : 255, 255, 51CMYK: 6%, 0%, 89%, 0%HEX: FFFF33PANTONE: P 1-7 C

RGB : 102, 102, 102CMYK: 60%, 51%, 51%, 20%HEX:666666PANTONE: P 172-11 C

RGB : 204, 255, 255CMYK: 16%, 0%, 3%, 0%HEX: CCFFFFPANTONE: P 118-1 C

RGB : 255, 255, 255CMYK: 0%, 0%, 0%, 0%HEX: FFFFFFPANTONE: 11-0601

RGB : 255, 153, 102CMYK: 0%, 49%, 62%, 0%HEX:FF9966PANTONE: P 34-5 C

RGB : 102, 0, 0CMYK: 34%, 98%, 96%, 53%HEX: 660000PANTONE: P 474-16 c

RGB : 255, 255, 255CMYK: 0%, 0%, 0%, 0%HEX: FFFFFFPANTONE: 11-0601

RGB : 51, 51, 153CMYK: 96%, 95%, 0%, 0%HEX:333399PANTONE: P 99-8 C

Typography6

Typography

CHOICES

7

DISPLAY FONTS INFO-LEVEL FONTSLAUREN FURMAN

From the woods

LAUREN FURMANSUNDAY

lauren furmancf old photograph credit

LAUREN FURMANlauren furman

NoteworthyLAUREN FURMAN

lauren furman

OCEAN COASTLINES

LAUREN FURMANlauren furman

SignPainter

LAUREN FURMANlauren furman

Raleway

shapes8

COMPLEX

SIMPLE

TEXTURES

9

IDENTITY

PACKAGES

10

IDENTITY

PACKAGES

11

WORD

LIST12

FUNNYAWESOME

QUIRKY

UPBEAT

EASY GOINGCREATIVE

REALISTIC

TRUSTWORTHY

PROFESSIO

NAL

DEDICATED

THOUGHTFUL

INVENTIVE

UNDER

STAN

DINGPROACTIVE

ORGANIZED

CALM

Mind

Map

13