Funnelling Tourism Dollars into our Economy. About Us Tourism Rossland is Rossland’s Destination...
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Transcript of Funnelling Tourism Dollars into our Economy. About Us Tourism Rossland is Rossland’s Destination...
![Page 1: Funnelling Tourism Dollars into our Economy. About Us Tourism Rossland is Rossland’s Destination Marketing Organisation and works collaboratively with.](https://reader035.fdocuments.net/reader035/viewer/2022062722/56649f345503460f94c51ff7/html5/thumbnails/1.jpg)
Funnelling Tourism Dollars into our Economy
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About Us
Tourism Rossland is Rossland’s Destination Marketing Organisation and works collaboratively with input from all Rossland tourism stakeholders. The organisation is a registered non-profit society which was formed in 2007.
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Value of Tourism
• Tourism is an important sector of the economy • It is the biggest employer in Rossland and is critical to many
of our businesses and organisations
• Estimated total value of $13,264,000 per year (in Rossland)
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Imagine the Kootenays as a big business……
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Goal: Economic Development
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Tourism Marketing as part of the Economic
Development “Sales Funnel” - Tourism Marketing creates awareness of an area
- Social media leads to the engagement of potential guests
- Guests discover the area via websites, word of mouth etc.
- Purchase- visit the area
“Sales Goal” is Economic Development- workforce attraction, investment, etc
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Photobanks
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Social Media
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Media Hosting
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Funnelling Tourism Dollars into our Economy