Fundraising/Walker Guide Take a step to conquer lupus · 2010-11-29 · 3 TAKE A STEP TO HELP...

TAKE A STEP TO HELP CONQUER

LUPUS

Fundraising/Walker Guide

TTake a step to conquer lupus

www.walkforlupus.cawww.walkforlupus.cawww.walkforlupus.cawww.walkforlupus.ca

Lupus Canada’s Celebrity Ambassadors Patrick McKenna, Debra McGrath and Colin Mochrie

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Welcome to the 10th Annual Walk for Lupus Campaign

Lupus Canada Formed in 1987 through the association of Canadian lupus organizations, Lupus Canada was federally registered (#11902 5872 RR0001) as a non-profit charity in February 1988 and incorporated in March 1989 with the objectives of encouraging cooperation among the lupus organizations in Canada and promoting public awareness and general education about lupus. Lupus Canada in partnership with its Provincial Member Organizations and Divisions are working together to improve the lives of the tens of thousands of Canadians living with lupus. We are a National voluntary organization dedicated to improving the lives of people living with lupus through advocacy, education, public awareness, support and research.

Lupus Lupus is an under-recognized, under-funded, life threatening and life altering disease. It is a chronic disease with a variety of symptoms caused by inflammation in one or more parts of the body. Lupus is not contagious and is not related to AIDS or cancer. It belongs in the family of autoimmune diseases that includes rheumatoid arthritis, multiple sclerosis, juvenile diabetes, and scleroderma. The most common type of lupus is SLE (systemic lupus erythematosus). It is a complex and baffling condition that can target any tissue or organ of the body, including skin, muscles, joints, blood and blood vessels, lungs, heart, kidneys, and the brain.

Thank you for participating in the 2011 Walk for Lupus. Not only will you be helping tens of thousands of Canadians with lupus you will also be helping to bring much needed awareness to the cause. Every time you speak to someone about your involvement, another person is better informed about Lupus. This Guide gives you some helpful hints for a successful fundraising Campaign. Lupus Canada in partnership with its Member Offices and Divisions thank you for taking a step to conquer lupus!taking a step to conquer lupus!taking a step to conquer lupus!taking a step to conquer lupus! Please do not hesitate to contact your Member Organization for further information. The contact information is listed at the back of this Guide.

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Steps to Successful Fundraising

Register online and create your own webpage

• Go to www.walkforlupus.ca • If you are a returning Fundraiser enter your user name and password • If you are a new Walk Fundraiser click on register

By registering online you create your own web page. Having your own web page is an excellent way for both you and your team members and supporters to track your progress. Your pages can include a personal note from you, a personal story, a photo of you or your team, and updates on your event. It also automatically tracks your Fundraising progress. People can also donate directly online and receive their electronic tax receipt immediately. You can also use this as a way to thank your donors and let them know how the walk went.

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Steps to Successful Fundraising

After Registering online—Start Fundraising • Set a Goal, track it and share it! • Pledge yourself first—be committed—start early. • Write or call family members and close friends about your event, whether

by email or mail. Let everyone know why you are involved and how they can help. The people closest to you are a great starting point to get support and donations.

• Make sure to include a link to your web page in your email or letter,

another reason why setting up your own webpage is so important. • Create a potential donor list and track who has donated to you. A tracking

sheet has been provided for you. • Ask everyone you know to support your event; ask co-workers,

neighbours, member of your church, members of a cultural organization etc. People will not donate unless you ask!

• Remember to ask your employer for support. Some companies have

matching-gift programs, other may allow for a “Lupus” day, or even enter a team in the Walk.

• Ask local merchants to support you, make a list of all the places you

frequent often—— supermarket, dry cleaners, flower shop, pharmacy, fitness club, doctor, church, school, etc.

• This is a great opportunity for merchants to gain advertising potential,

while also making a charitable contribution. • Use online networking ie; Facebook/Twitter to promote the walk and raise

pledges. Social media is a great way to consistently keep Lupus at the forefront.

• Host a Fundraising event. Anything from a bake sale to a Gala, the sky’s

the limit. • Make sure to let them know that donations to the Walk for Lupus are tax-

deductible. • If a donation is not possible, ask if you may leave a poster or flyer about

your event for their customers to see.

In helping others, we shall help ourselves, for whatever good

we give out completes the circle and comes back to us.

Flora Edwards

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Methods of Approach

In PersonIn PersonIn PersonIn Person • Fundraising is usually more successful when you talk face-to-face with a

person. • Keep in mind you are collecting pledges for the tens of thousands of

Canadians living with Lupus. • Try and educate your potential donors about Lupus. Go to

www.lupuscanada.org for more information about lupus. • Share your reason for getting involved in the Walk.

By TelephoneBy TelephoneBy TelephoneBy Telephone • If you were unable to speak to the intended donor in person, the next best

step is to contact them by phone. • Be sure you know what you want to say before calling. Do not pressure

people, approach people how you would like to be approached for a donation.

• Share your reason for getting involved in the Walk. • Be sure to thank them for taking the time to listen to you whether they

choose to donate or not.

By Email or LetterBy Email or LetterBy Email or LetterBy Email or Letter • An email can be another very effective and time efficient way to secure

pledges. • Personalize each email, do not send out a mass email. Some people do

not appreciate having their email address exposed to others. • Share your reason for getting involved in the Walk. • If the person decides to support you be sure to send a thank you email. • Be sure to thank them for taking the time to listen to you whether they

choose to donate or not. • The earlier you start your mailing campaign, the more time you will have

to follow up by letter, email or phone. • Always remember to communicate your GOAL to your prospective

donors. Let them know with their support you are that much closer to reaching your GOAL.

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Fundraising Approach

When approaching potential donors it is important to relay the When approaching potential donors it is important to relay the When approaching potential donors it is important to relay the When approaching potential donors it is important to relay the following information;following information;following information;following information; • What is Lupus? • Who you are • Why you are involved • What services, treatments and support groups are available to people

with Lupus (please contact your local Provincial Organization) • Where their money goes (see page 12) • Communicate your average donation and encourage potential donors to

beat it! • What advances have been made in research/treatments (please contact

your local Provincial Organization) • The benefits to pledging support to you (tax receipt, supporting a under-

funded, under recognized cause, etc.)

Remember ….Remember ….Remember ….Remember …. * it can take some time to secure supporters * it is always best to begin your Fundraising efforts early * it is also easier to collect pledges when you are well informed

Most importantly….Most importantly….Most importantly….Most importantly….

be MOTIVATED, stay COMMITTED, and remember be MOTIVATED, stay COMMITTED, and remember be MOTIVATED, stay COMMITTED, and remember be MOTIVATED, stay COMMITTED, and remember PASSION is contagious! PASSION is contagious! PASSION is contagious! PASSION is contagious!

Suggested Donation PlanSuggested Donation PlanSuggested Donation PlanSuggested Donation Plan Amount RaisedAmount RaisedAmount RaisedAmount Raised

Ask 4 family members for $25 $100

Ask 5 friends for $15 $ 75

Ask 6 co-workers for $20 $120

Ask 5 neighbours for $10 $ 50

Ask 4 businesses for $25 $100

Approach 11 people you don’t know for $5 $ 55

Total RaisedTotal RaisedTotal RaisedTotal Raised $500$500$500$500

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Can you raise $1,000 in one week? Can you raise $1,000 in one week? Can you raise $1,000 in one week? Can you raise $1,000 in one week? The following are tips to help you reach your fundraising goals in a short period of time. The key is to be motivated, positive and passionate about raising money to help those with lupus live longer and better. • Don’t be shy! Just go ahead and ask. The worst people can say is no –

and you will be pleasantly surprised at the amount that say yes! Demonstrate commitment and passion when asking for donations. Take pride in supporting lupus!

• Get out your address books, contact lists (work and personal) and email,

call or write a letter to every contact you have.

• Think big. There is bound to be at least one contact that can give big. All you have to do is ask!

• If you ask for small amounts you will get small amounts. If you ask for

larger amounts you may still get small amounts BUT you may get larger amounts as well. Small donations make it a longer climb to reach your fundraising goals.

• Always prepare yourself with a follow-up letter. If your goal is to raise

$1000 in one week you need to send out a follow-up letter a few days after your first request. If potential donors are aware of your deadline then they will be more likely to respond to your call to action.

• Always remember you are fundraising for a cause that’s important to

YOU! Your interest and passion in lupus can be infectious….use that to inspire others to give! Give people a chance to support something that is important to you by asking them to make a donation.

• Your goal must demonstrate to your potential donors how committed you

are to fundraising for the cause. For example; if you meet your fundraising goal with plenty of time left before the event, then why not raise your fundraising goal. This shows your commitment AND the need for additional support from other prospective donors. The result is even more money for lupus!

• Never make assumptions on the amount people will donate or if they will

donate at all. Be sure to leave the choice up to them.

Fundraising Approach (Cont’d)

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FACEBOOK (www.facebook.com)FACEBOOK (www.facebook.com)FACEBOOK (www.facebook.com)FACEBOOK (www.facebook.com) Use Facebook to engage your friends by adding photos or videos, posting regular updates and challenging your friends to join you as you take a step to conquer lupus. • Create a Walk for Lupus event on your Facebook page and send it to all

your friends. • Through your Facebook page show your commitment by announcing you

are the first donor and how much you gave. • Send updates to your friends notifying them of your fundraising success. • Use your Facebook event page or your Walk for Lupus fundraising page

to send your friends invites to be part of your Team or make a donation. . TWITTER (www.twitter.com)TWITTER (www.twitter.com)TWITTER (www.twitter.com)TWITTER (www.twitter.com) Use Twitter to engage your friends by sending and receiving tweets via the Twitter website. Posting regular updates and challenging your friends to join you as you take a step to conquer lupus. • Create a Twitter page and send it to all your friends. • Through your Twitter page show your commitment by announcing you are

the first donor and how much you gave. • Send updates to your friends notifying them of your fundraising success. • Twitter only allows for 140 characters so be sure to write a clear, concise

message. Examples of how to update your Facebook /Twitter status:Examples of how to update your Facebook /Twitter status:Examples of how to update your Facebook /Twitter status:Examples of how to update your Facebook /Twitter status: • (Your name) is fundraising in support of the Walk for Lupus! View my

Walk page to find out how you can help support my efforts. • Join me and match my donation of (amount) in support of the Walk for

Lupus! • (Your name) is challenging all my friends to help me reach my fundraising

goal of (amount) in support of the Walk for Lupus! • (Your name) is only (amount) away from reaching my fundraising goal!

There are only (number) days until the Walk! You may want to challenge your friends to:You may want to challenge your friends to:You may want to challenge your friends to:You may want to challenge your friends to:

• Start their own team and ask them to compete with you. • To be the first to donate to you by matching your donation. (Give them an

incentive).To join your team and find one other person to join with them.

Fundraising through Social Media

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Before the Walk…..Before the Walk…..Before the Walk…..Before the Walk….. • Collect and record your pledges on the pledge form attached. • Print clearly the names and full address details of your donors on the

pledge form. This is how they will receive the official tax receipt. • Keep a photocopy of your pledge forms. • Ensure all cheques/money orders are payable to Lupus CanadaLupus CanadaLupus CanadaLupus Canada • Remember—do not record online pledges on the pledge form. People who

donate online will have their tax receipts emailed to them directly. • Return your pledge forms with cheques/money orders payable to Lupus Lupus Lupus Lupus

Canada Canada Canada Canada to your local Member Organization or Division in the Pledge envelope.

• Do not mail cash. • Tax receipts will be issued for donations over $20 with complete

information.

On the day of the Walk…..On the day of the Walk…..On the day of the Walk…..On the day of the Walk….. • Insert the pledge form and all your donations in the pledge envelope that

will be sent to you before the Walk. Hand it in the morning of the Walk or during registration.

• Even if you do not have all your pledges paid before the Walk, we ask that

you still hand in your pledge envelope.

After the Walk….After the Walk….After the Walk….After the Walk….

• The deadline for post event donations is 4 weeks after the Walk date. Donations after this date will be excluded from the total amount eligible for a prize.

• Please send in any outstanding pledges to your local Provincial Member

Office or Division or to Lupus Canada directly.

Fundraising Timeline

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(Insert Name and Contact Details) (Insert date of letter) Subject: Walk for Lupus 2011Subject: Walk for Lupus 2011Subject: Walk for Lupus 2011Subject: Walk for Lupus 2011 Dear family, friends, neighbours and colleagues, Well it is that time of the year again, the Annual Walk for Lupus Walk for Lupus Walk for Lupus Walk for Lupus Campaign. Lupus is a chronic disease with a variety of symptoms caused by inflammation in one or more parts of the body. It is estimated that it affects tens of thousands of Canadians. While lupus is more prevalent in women between the ages of 18 and 40, anyone can develop the disease. Doctors and researchers work diligently to understand the cause(s) of lupus and hope to find a cure one day. Each person living with lupus experiences their own unique journey with the disease. This is my fundraising journey for those with Lupus. (Insert (Insert (Insert (Insert personal story). personal story). personal story). personal story). In 2011 Lupus Canada and its Member Organizations and Divisions will be celebrating their 10th Annual Walk for Lupus10th Annual Walk for Lupus10th Annual Walk for Lupus10th Annual Walk for Lupus. In 2010 the Walk raised over $314,000 for Lupus. This year the National goal is $330,000 and my personal fundraising goal is (insert goal here(insert goal here(insert goal here(insert goal here). I am asking for your help for me to reach my goal. A secure financial on-line donation can be made through my Walk for Lupus site at www.walkforlupus.ca and click on “Sponsor a Participant” and type in my name and my personal page will come up. For donations of $20.00 or more, a tax receipt is automatically emailed directly back to you within a few short minutes. Should you not be comfortable giving online, please mail a cheque payable to Lupus CanadaLupus CanadaLupus CanadaLupus Canada, at 3555 14th Avenue, Unit #3, Markham, Ontario, L3Y 6K6. Please be sure to note that your donation is in support of my goal. The tens of thousands of Canadians living with lupus need your support. Walk for Lupus will not only help educate people about lupus but it will also help fund research so that hopefully one day a cure will be found. Sincerely,


LUPUS



Fundraising Letter

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Donor Tracking Sheet

Donor

Donor

Donor

Donor

Address

Address

Address

Address

Phone #

Phone #

Phone #

Phone #

Email

Email

Email

Email

Amt

Amt

Amt

Amt

Donated

Donated

Donated

Donated

TOTAL $

PERSONAL G

OAL :

PERSONAL G

OAL :

PERSONAL G

OAL :

PERSONAL G

OAL :

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Your Lupus Dollars at Work

26.43%

Advocacy

18.18%

Walk a Block

Public Awareness

10.97%

10.23%

Research

9.25%

Volunteer Management

24.91%

General & Infrastructure

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Resources


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For more information on Walk for Lupus 2011 please visit For more information on Walk for Lupus 2011 please visit For more information on Walk for Lupus 2011 please visit For more information on Walk for Lupus 2011 please visit www.walkforlupus.ca or contact your local Provincial office www.walkforlupus.ca or contact your local Provincial office www.walkforlupus.ca or contact your local Provincial office www.walkforlupus.ca or contact your local Provincial office

CENTRALCENTRAL

ONTARIOONTARIOONTARIOONTARIO

Lupus Foundation of OntarioLupus Foundation of OntarioLupus Foundation of OntarioLupus Foundation of Ontario Box 687, 294 Ridge Rd N Ridgeway, ON L0S 1N0 Tel: 1-800-368-8377, 905-894-4611 www.vaxxine.com/lupus

QUEBECQUEBECQUEBECQUEBEC Lupus Quebec DivisionLupus Quebec DivisionLupus Quebec DivisionLupus Quebec Division 3555 14th Avenue, Unit #3 Markham, ON L3R 0H5 Tel: 1-800-661-1468 www.lupuscanada.org/quebec

ONTARIOONTARIOONTARIOONTARIO

Lupus OntarioLupus OntarioLupus OntarioLupus Ontario 2900 John Street, Suite 301 Markham, ON L3R 5G3 Tel: 1-877-240-1099, 905-415-1099 www.lupusontario.org

WESTERNWESTERN

SASKATCHEWANSASKATCHEWANSASKATCHEWANSASKATCHEWAN

Lupus SK Society Inc.Lupus SK Society Inc.Lupus SK Society Inc.Lupus SK Society Inc. Box 88 Royal University Hospital 103 Hospital Drive Saskatoon, Saskatchewan S7N 0W8 Tel: 1-877-566-6123 www.sasklupus.com

MANITOBAMANITOBAMANITOBAMANITOBA

Lupus Society of Manitoba Inc.Lupus Society of Manitoba Inc.Lupus Society of Manitoba Inc.Lupus Society of Manitoba Inc. 105-386 Broadway Winnipeg, MB R3C 3R6 Tel: 1-888-942-6825, 204-942-6825 www.lupusmanitoba.com

BRITISH COLUMBIABRITISH COLUMBIABRITISH COLUMBIABRITISH COLUMBIA

BC Lupus SocietyBC Lupus SocietyBC Lupus SocietyBC Lupus Society 200-1645 West 7th Avenue Vancouver, BC V6J 1S4 Tel: 1-866-585-8787, 604-714-5564 www.bclupus.org

EASTERNEASTERN

PRINCE EDWARD ISLANDPRINCE EDWARD ISLANDPRINCE EDWARD ISLANDPRINCE EDWARD ISLAND

Lupus PEI DivisionLupus PEI DivisionLupus PEI DivisionLupus PEI Division 3555 14th Avenue, Unit #3 Markham, ON L3R 0H5 Tel: 1-800-661-1468 www.lupuscanada.org/pei

NOVA SCOTIANOVA SCOTIANOVA SCOTIANOVA SCOTIA

Lupus Society of Nova ScotiaLupus Society of Nova ScotiaLupus Society of Nova ScotiaLupus Society of Nova Scotia PO Box 38038 Dartmouth, Nova Scotia B3B 1X2 Tel: 1-800-394-0125, 902-425-0358 www.lupuscanada.org/novascotia

EASTERNEASTERN NEW BRUNSWICKNEW BRUNSWICKNEW BRUNSWICKNEW BRUNSWICK

Lupus New Brunswick DivisionLupus New Brunswick DivisionLupus New Brunswick DivisionLupus New Brunswick Division 55 Grant Street Apt 17 Moncton, NB E1A 3R3 Tel: 1-877-303-8080, 506-384-6227 www.lupuscanada.org/newbrunswick

NEWFOUNDLAND & LABRADORNEWFOUNDLAND & LABRADORNEWFOUNDLAND & LABRADORNEWFOUNDLAND & LABRADOR

Lupus Newfoundland & LabradorLupus Newfoundland & LabradorLupus Newfoundland & LabradorLupus Newfoundland & Labrador PO Box 8121 STN A Kenmount Road St. Johns, NF A1B 3M9 Tel: 1-709-368-8130 www.envision.ca/webs/lupusnfldlab

Fundraising/Walker Guide Take a step to conquer lupus · 2010-11-29 · 3 TAKE A STEP TO HELP...

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Transcript of Fundraising/Walker Guide Take a step to conquer lupus · 2010-11-29 · 3 TAKE A STEP TO HELP...