Fundraising software vs Generic CRM systems for charities

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Fundraising Software is Dead – Long Live Fundraising Software! Ivan Wainewright [email protected] http://blog.itforcharities.co.uk @itforcharities

Transcript of Fundraising software vs Generic CRM systems for charities

Page 1: Fundraising software vs Generic CRM systems for charities

Fundraising Software is Dead – Long Live Fundraising Software!

Ivan [email protected]

http://blog.itforcharities.co.uk @itforcharities

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Agenda

A little bit of history and statistics Benefits comparison What does all that mean for charities

So is Fundraising Software dieing…?

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‘Dedicated’

Fundraising Packages

Generic ‘CRM’ Solutions

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How did we get where we are…

1981 1985 1988 1990 1999 2003 2005 2008

WWW

MS Windows CommonGround

Blackbaud MS CRM

DonorFlex Salesforce

Westwood Forster CiviCRM

Charisma Touchstone Ch/Point

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2012

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Dedicated Fundraising Packages

Benefits Written specifically for

fundraising operations Experience of other

fundraisers and charity staff

Supplier knowledge/ Support

Speed of implementation Future-proofing…

Downsides Over-complex? Lack of

flexibility? Companies can go bust

or get taken over! Proprietary Solutions

(Enhancement requests) Lower R&D budgets Technology?

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Generic CRM Systems

Benefits You may get the best of both

worlds… plus “templated” charity options & apps

Software license costs Flexibility of using different

support companies/ suppliers Often very customisable &

have third party apps Often good for organisation-

wide databases Technology… High levels of development &

a far wider customer base (inc. commercial clients)

Downsides No default fundraising

functionality… templated versions are just a starting point

Cost NOT just the software Need more staff time (?) &

project management (-> risk?)

Suppliers’ (re-sellers) fundraising knowledge?

Fewer charity users (currently)

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How will cost change?How will resource requirements

change?

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Will we (should we?) be buying “Fundraising software” in the

future?

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Will “Fundraising software” die?

NoHowever…

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So what do I think will happen…

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Thank You

Ivan Wainewright

[email protected]

http://blog.itforcharities.co.uk

@itforcharities