Fundraising Resources & Ideas
-
Upload
jessica-danielle-smith-mlis -
Category
Education
-
view
1.529 -
download
0
description
Transcript of Fundraising Resources & Ideas
Fundraising allows libraries to increase
finances through individual, corporate,
and community resources
while
Building relationships with patrons and
the community by creating a presence
outside of the library walls
Must reach beyond library walls for support
Includes:
› Library Staff and Patrons
› Library and Board of Trustees
› Library and Friends of the Library
› Library and community funders (individual
business, commerce groups, individuals)
› Library and volunteers
(Alman 50)
Funds are acquired through
› Gifts/donations from individuals and
organizations (community)
› Organized fundraising events
Sponsored by Friends of the Library, community
organizations, or the library itself
› Local, State, and Federal Grants
Key to maintaining a community library
Creating “Elevator Speech[es]” allows
librarians and library staff to quickly share
information about events, programs, projects,
and developments occurring at the library
with patrons and community members
Short interactions help develop relationships
between the library and community
(Alman 50-1)
Focus on key programs and developments when discussing the library with community members
Highlight numbers, figures, dates, and times to promote programs and projects provided by or at the library
Be prepared to provide “business card information” (name, address, phone number, website)
(Alman 51)
Individual donors or estate donations
Major percentage of funding
Establishes relationship between patrons,
library, and community
Examples:
› In memoriam books/sections of the library
› Library donor levels or capital campaign
› Celebratory dedication of materials
› Estate donations/donations through one‟s will(Alman 57-8)
Have an individual fundraising plan› Keep to this plan and make sure donors understand
the parameters for donations
Use viral fundraising
Develop relationships with patrons and the community
Be involved and get others involved› Have a presence in the community – your
involvement will increase involvement in the library
Keep the library‟s mission central to all fundraising
(“5 Things…”)
Involve community groups in special fundraising events
› Share proceeds with another organization or group
› Invite community groups (Wolves Club, Rotary, DAR, etc.) to sponsor events or co-sponsor fundraising events for the library
Events may be (but are not limited to):
› Book sales, bake sales, luncheons, auctions, contests, theatre performances, restaurant nights, cookbook sales, raffles, etc.
(Alman 51-2; Friends of Libraries USA)
Establish the purpose of the event prior to developing the event› “Donors „don‟t want to see what they‟ve […] given
get squandered.‟” – Donna Bero, Executive Director of the Friends of the San Francisco Public Library (Miller)
Connect with patrons throughout the event; let everyone know you are thankful for their attendance and donation
Maintain the library‟s mission with all events
Be creative
(Miller; “Fundraising …” 5-6)
Major Donors – individuals, corporations, or foundations who make a significant contribution to the library
Create a list of potential donors who have an interest in the betterment of the community and library
Develop a relationship with these donors through special events (luncheons, meet and greets, etc.) that highlight the importance of the library and the programs provided to the community
Encourage individual donations through using matching corporate donations › Involves both company and employee in the betterment of
the community
Grant – funding by one party (government, corporation, or foundation) to a non-profit organization, educational institution, or business/foundation
Grant Writing Basics:› Determine your need
› Suggest a solution, defended by statistics, research, and experiences
› Determine if the grant‟s goals meet your goals or help to achieve your goals
› Target your proposal to grants in your field
› Present your proposal through application or presentation
(“FAQ: Grants…”)
Follow specification for the grant
application exactly
Present a complete proposal that is neat, professional, and organized
Type proposals; single-space proposals
Present grant proposal in the order presented in the application and instructions
Include only requested information
Do not include additional documents unless requested
Remember :› Sign the grant proposal
› Make copies for your files
› Proposals are judged on content and need, not size of proposal
Federal funding provided to states and dispersed based on population
Supports:› Expansion of services
› Development of technology services and information services
› Provide a community system for libraries and development of state-wide inter-library loan programs
› Develop relationships with community organizations
› Expand library services to disadvantaged sub-groups
› Expand library services to rural and underserviced communities
Public Libraries
› Be an active community presence
› Be involved; get others involved
School Libraries
› Focus on the school community
› Sponsor book fairs, food for fines days, book
clubs, and encourage In Memoriam and
celebratory book donations
Special Libraries› Utilize established fundraising
practices
› Establish importance of library
within the corporation or institution
Academic Libraries› Utilize “Frontline Advocates” (staff interacting
with students, faculty, and staff) (“Frontline…”)
› Maintain importance of library in supporting the university and the students
› Develop a fundraising plan through the alumni office that encourages library donations
Develop relationships with staff, patrons
and the community
Be active and involved in the community
Maintain the library‟s mission in all
fundraising
Have a plan and stick to it
Be creative
General Fundraising Ideas:
› http://wikis.ala.org/professionaltips/index.php/Fundrai
sing
› http://staff.lib.msu.edu/harris23/grants/4fcelec.htm
› http://www.folusa.org/sharing/fundraising.php
› http://www.governorsfoundation.org/pdf/GBBF%20Fu
ndraising%20Ideas%20for%20Small%20Counties.pdf
Academic Libraries:
› http://www.ala.org/ala/issuesadvocacy/advocacy/advoc
acyuniversity/frontline_advocacy/frontline_academic/i
ndex.cfm
http://library.utah.gov/grants/other/resour
ces.html
http://nebraskaccess.ne.gov/grants.asp
› Check your state website for LSTA grants and
additional state and local grant opportunities
http://wikis.ala.org/professionaltips/index.
php/Fundraising
Alman, Susan Webreck. “Fundraising.” Crash Course in Marketing for Libraries. Westport, CT: Libraries Unlimited, 2007. 49-58. Print.
“FAQ: Grants and Grant Proposal Writing.” Association of Fundraising Professionals. AFP. 2009. Web. 11 Mar. 2011.
“Frontline Advocacy for Academic Libraries.” ALA Advocacy University. American Library Association. 2011. Web. 11 Mar. 2011.
“Fundraising.” Friends of Libraries U.S.A.American Library Association. 2011. Web. 11 Mar. 2011.
“Fundraising Ideas Manual for Small and
Medium Counties.” Governor’s Books from
Birth Foundation. Web. 11 Mar. 2011.
Garecht, Joe. “5 Things You Need to Know
About Individual Fundraising.” The
Fundraising Authority. 2010. Web. 11 Mar.
2011.
Miller, Rebecca. “Recession or Not, Participants
at LJ‟s Directors‟ Summit Agreed, Now is
Always the Time to Fundraise.” Library
Journal. 15 Jan. 2010. Web. 11 Mar. 2011.