Fundraising Profesionals and Social Media
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Transcript of Fundraising Profesionals and Social Media
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Heroes of Fundraising
SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
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Experience
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Increasing Donors Through Experience
http://www.rhinos-irf.org/
SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
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Increasing Donors Through Experience
http://www.rhinos-irf.org/rhinosinfocus/
SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
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Photographic Journeyhttp://www.flickr.com/photos/35315440@N02/3273809111/in/pool-rhinosinfocus-rhinosinzoos
SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
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Photographic Journeyhttp://www.flickr.com/photos/rhinosirf/
SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
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Blogging http://intlrhinofoundation.wordpress.com/
SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
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Rich Media Experience http://www.youtube.com/user/IntlRhinoFoundation
SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
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Rich Media Experience http://www.youtube.com/nonprofits
SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
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1. Premium branding capabilities and increased uploading capacity
2. The option to drive fundraising through a Google Checkout "Donate" button
3. Listing on the Nonprofit channels and the Nonprofit videos pages
SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
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Mobile Phone Experiencehttp://twitter.com/RhinosIRF
SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
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Mobile Phone Experiencehttp://twitter.com/johnculberson/
SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
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Mobile Phone Experiencehttp://lettexansruntexas.com/
SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
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Mobile Phone Experiencehttp://lettexansruntexas.com/
SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
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True Friends
SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
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Facebook vs CNNhttp://www.google.com/trends?q=facebook%2C+cnn&ctab=0&geo=all&date=all&sort=0
SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
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Facebook and CNN
http://www.insidefacebook.com/2009/01/28/final-inauguration-day-stats-2-million-facebook-status-updates-on-cnncom-live/
SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
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175 Million. 600,000 per day.http://www.insidefacebook.com/2009/02/14/facebook-surpasses-175-million-users-continuing-to-grow-by-600k-usersday/
SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
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True Friendshttp://www.facebook.com/home.php#/pages/International-Rhino-Foundation/31157294352?ref=ts
SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
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Why? Connectors, Mavens, Salesmen
SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
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Why? Six Degrees
SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
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Adapt Quickly http://www.flickr.com/photos/500hats/2546158854/
SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
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Facebook Connect
SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
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Causes
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Causeshttp://apps.facebook.com/causes/causes/search?
order_by=total_raised&q=cancer&_fb_fromhash=f500c011d0ca1e551f950b93bd7af7d9
SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
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True Friendshttp://www.tourdepink.org/site/TR/Events/General?team_id=3840&pg=team&fr_id=1070
SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
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Donor Trendshttp://www.google.com/trends?q=united+way
SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
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Heroes are People
IRLSCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
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Personal Brand = Man’s Man http://www.flickr.com/photos/library_of_congress/2179038972/
SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
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Personal Brandhttp://usernamecheck.com/
SCHIPUL THE WEB MARKETING COMPANY (281) 497-6567 www.schipul.com
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Offline Integration
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Disclosure: Honest, Transparent and Authentic
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Promote Others
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Be Conversational, Not Editorial
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Be Personal
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Be Timely
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1. Experience = New Donors
2. True Friends = Donor Attention
3. Heroes are People IRL = You
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