Fundraising Opening the Door Nancy H. Bull December 10, 2004.
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Transcript of Fundraising Opening the Door Nancy H. Bull December 10, 2004.
Fundraising
Opening the Door
Nancy H. Bull
December 10, 2004
Opening the Door
Sources of Funds Smith Lever-Hatch Federal non-Smith
Lever-Hatch Private foundations Individuals State & local
government
Methods of Funding Grants and contracts Gifts and donations Royalties User fees Direct sales
Source: Implications of Increased Alternative Revenues in CES
Opening the Door
Guiding principles Mission drives program Public good vs. private advancement Cost/benefit ratio Teamwork vs. entrepreneurial success Plan for ending
Source: Implications of Increased Alternative Revenue in the CES
You may need a push
To Get Started in Fundraising
Fund Development
Creates budgetary flexibility and agility Increases buy-in from a broad base of
supporters Voluntary action for the public good Planning is 75% of the process
Source: TFRS
The Fundraising School Cube
Management Institutional readiness
Source: TFRS
Vehicles Markets Human resources Dynamic functions
Giving Sources Depends on..
Linkage-personal connections Ability to give Interest in what we are doing Linkage and interest are the most important Best potential donor is a current donor To raise funds must first give
Source: TFRS
Components of Development
Planning-involve current donors Communication on need Fundraising efforts
Source: TFRS
Constituency Circles
Major donors-Board-Management Volunteers-Employees-Members-Clients Former board members-Donors-Participants People with similar interest The organization’s universe
Source: TFRS
Case Statement Components
Mission-goals-objectives Programs Governing board Staffing Facilities, equipment Finances Planning, evaluation
Source: TFRS
Categories for Fundraising Activities
Annual giving Direct mail Telephone solicitation Donor acquisition Gift clubs Special events
Source: TFRS
Major gifts Planned gifts Corporation and
foundation gifts Capital campaigns
The Development ProcessLinkage-Involvement-Advocacy Prospect-donor-repeat donor Upgraded donor-special gift Major gift-may be repeated Big gift-one time Planned gift
Source: TFRS
Donor ResearchA Systematic Process
Identify prospective donors Assess gift capacity and potential Uncover facts on how to best solicit the gift Develop a prospect profile
Source: TFRS
Solicitation Plan
Opening - greeting Involvement-mutual concerns Presentation-features-benefits-questions Close-agree, disagree, stop or pledge
Source: TFRS
Resource Suggestions
Council for Advancement and Support of Education-CASE
www.case.org ePhilanthrophy Foundation
www.ePhilanthrophyFoundation.org The Chronicle of Philanthropy
http://philanthropy.com
Additional Resources
Philanthropy Journalwww.PhilanthrophyJournal.org
Fundraising School at Indiana Universitywww.philanthropy.iupui.edu