Fundraising for your institution Making the Ask. Three facts about fundraising in Higher Ed Coming...
-
Upload
edwina-ball -
Category
Documents
-
view
214 -
download
0
Transcript of Fundraising for your institution Making the Ask. Three facts about fundraising in Higher Ed Coming...
![Page 1: Fundraising for your institution Making the Ask. Three facts about fundraising in Higher Ed Coming together is a beginning. Keeping together is progress.](https://reader031.fdocuments.net/reader031/viewer/2022032722/56649f415503460f94c60864/html5/thumbnails/1.jpg)
Fundraising for your institution
Making the Ask
![Page 2: Fundraising for your institution Making the Ask. Three facts about fundraising in Higher Ed Coming together is a beginning. Keeping together is progress.](https://reader031.fdocuments.net/reader031/viewer/2022032722/56649f415503460f94c60864/html5/thumbnails/2.jpg)
Three facts about fundraising in Higher Ed
Coming together is a beginning. Keeping together is progress. Working together is success. –Henry Ford
1It’s Competitive
2It’s Big
3It’s
Understaffed
![Page 3: Fundraising for your institution Making the Ask. Three facts about fundraising in Higher Ed Coming together is a beginning. Keeping together is progress.](https://reader031.fdocuments.net/reader031/viewer/2022032722/56649f415503460f94c60864/html5/thumbnails/3.jpg)
It’s Competitive
2.3MILLION
NONPROFITORGANIZATIONSOPERATE IN THEUNITED STATES
AND
1.6MILLION
ARE REGISTEREDWITH THE IRS
AS OF 2012
THIS VAST ANDVARIED ASSEMBLY,
EQUATES TO ABOUT
1 NONPROFITFOR EVERY
175 AMERICANS
![Page 4: Fundraising for your institution Making the Ask. Three facts about fundraising in Higher Ed Coming together is a beginning. Keeping together is progress.](https://reader031.fdocuments.net/reader031/viewer/2022032722/56649f415503460f94c60864/html5/thumbnails/4.jpg)
It’s Big
1965 1975 1985 1995 2005 2015 2025$0
$20
$40
$60
$80
$100
$120
Giving to U.S. Higher EducationBillions
Source: Council for the Advancement and Support of Education
![Page 5: Fundraising for your institution Making the Ask. Three facts about fundraising in Higher Ed Coming together is a beginning. Keeping together is progress.](https://reader031.fdocuments.net/reader031/viewer/2022032722/56649f415503460f94c60864/html5/thumbnails/5.jpg)
It’s Understaffed
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Staffing needed to realize full potential
Current
Source: Council for the Advancement and Support of Education
![Page 6: Fundraising for your institution Making the Ask. Three facts about fundraising in Higher Ed Coming together is a beginning. Keeping together is progress.](https://reader031.fdocuments.net/reader031/viewer/2022032722/56649f415503460f94c60864/html5/thumbnails/6.jpg)
Three important tips to remember
Donors don’t give to institutions. They invest in ideas and people in whom they believe. -G.T. Smith
1Knowing the donor lifecycle
2Asking the
right questions
3Navigating
internal politics
![Page 7: Fundraising for your institution Making the Ask. Three facts about fundraising in Higher Ed Coming together is a beginning. Keeping together is progress.](https://reader031.fdocuments.net/reader031/viewer/2022032722/56649f415503460f94c60864/html5/thumbnails/7.jpg)
Knowing the Donor Lifecycle
![Page 8: Fundraising for your institution Making the Ask. Three facts about fundraising in Higher Ed Coming together is a beginning. Keeping together is progress.](https://reader031.fdocuments.net/reader031/viewer/2022032722/56649f415503460f94c60864/html5/thumbnails/8.jpg)
Asking the Right Questions Before Making the Ask
• Ask questions that build rapport• Ask questions that encourage donors to reveal
more about themselves• Ask questions that help donors delineate the
differences between their interests versus their passions
• Clarify responses• Probe more deeply using active listening skills• Encourage the donor to dream
![Page 9: Fundraising for your institution Making the Ask. Three facts about fundraising in Higher Ed Coming together is a beginning. Keeping together is progress.](https://reader031.fdocuments.net/reader031/viewer/2022032722/56649f415503460f94c60864/html5/thumbnails/9.jpg)
Navigating Internal Politics
• Development staff and faculty should be on the same page
• Goals should stem from the institution’s strategic plan and vision for the future
• Work with each other to coordinate calls on donors
![Page 10: Fundraising for your institution Making the Ask. Three facts about fundraising in Higher Ed Coming together is a beginning. Keeping together is progress.](https://reader031.fdocuments.net/reader031/viewer/2022032722/56649f415503460f94c60864/html5/thumbnails/10.jpg)
In the end remember it’s not about you!