Fundraising and Development
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Transcript of Fundraising and Development
Development and Fundraising Strategy
Raising Funds
Growing Relationships
Spreading Peace
by Tajana Mesic, MBA
Green Grove Group Inc.
04/11/23 1Developed by Green Grove Group, Inc.
04/11/23 2Developed by Green Grove Group, Inc.
Vision
Development = the process of developing deep relationships with organization’s friends and donors
Development Goal = Raise money
The means to achieve the goal = inspire and enable long-term giving by identifying, assessing and appealing to the motivations and desires of your donors
04/11/23 3Developed by Green Grove Group, Inc.
Funding Plans
• Corporate and individual gifts (cash/in-kind)
• Special events
• Annual giving program
• Grants (private/public)
• Major gifts (corporations/foundation/individuals)
• Planned giving
• Endowment (the gift that keeps on giving)
04/11/23 4Developed by Green Grove Group, Inc.
Development Goal• Develop and align strategy with organization’s overall
strategic plan• Design and implement general development activities
for incremental and sustainable growth• Cultivate donors: Build a long-term trust relationship
with your prospects and donors• Solicit major gifts from corporations, foundations and
individual donors, seek private and public grants
• Create an Endowment with a financial goal in mind
04/11/23 5Developed by Green Grove Group, Inc.
The Development PyramidThe Big Picture
04/11/23 6Developed by Green Grove Group, Inc.
Michael J. Worth. “Elements of the Development Program.” New Strategies for Educational Fund Raising. Westport, CT: American Council on Education/Praeger, 2002, chapter 2.
Cost of Fundraising
Method of Fundraising Cost to raise $1
Annual giving program $0.11 to $0.37
Major gift program $.05 to $.10
Corporate gifts program $0.15 to $0.20
Foundation gifts program $0.15 to $0.20
Deferred gifts $0.006 to $0.03
Special events $0.50 of gross proceeds
Direct mail acquisition $1.00 to $1.25
Direct mail renewals $0.20
Source: www.supportingadvancement.com
04/11/23 7Developed by Green Grove Group, Inc.
How Do We Get There?($2,000,000 campaign)
Gift Size Number ofProspects
Number of Gifts
Total Cumulative Total
1,000,000 4 1 1,000,000 1,000,000
100,000 12 3 300,000 1,300,000
50,000 30 10 500,000 1,800,000
10,000 25 10 100,000 1,900,000
0–500 (avg250) 80 40 100,000 2,000,000
04/11/23 Developed by Green Grove Group, Inc.
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For every gift needed, it shows number of prospects needed at that level and how much money toward the goal is typically raised.
Adapted from Fundraising Innovation by Jean Vogel, 2005
Percent of Total Goal
25 - 50
10 - 25
5 – 10
Under 5
Why Do People Give?
• Donors give in proportion to the extent to which their personal interests and passions have been met.
1.Information (head knowledge)
2.Care (heart knowledge)
3.Inspiration (motivation)
4.Commitment (gift)
04/11/23 9Developed by Green Grove Group, Inc.
Your Development Goal
• Identify your prospects and donor base
• Decide on short term and long term development strategy and financial goal
• Build a statistical model for gifts (see example on next slide)
04/11/23 10Developed by Green Grove Group, Inc.
Statistical Model Total Goal: 6 gifts for $1,000,000
04/11/23 11Developed by Green Grove Group, Inc.
Tactics
• Utilize all available resources (other Board and organization members) for leads and introductions
• Understand the donor’s needs (why they care about us, why do they give, what do they expect)
• Understand the impact of the gift (learn how lives have changed, develop a pool of stories, get photos)
• Ask based on the identified need
04/11/23 12Developed by Green Grove Group, Inc.
Tracking Results
Track five dimensions over a year period:
1.Amount of Donations
2.Retention
3.Growth in Current Donors
4.Growth in New Donors
5.Endowment goal
04/11/23 13Developed by Green Grove Group, Inc.
Questions
04/11/23 Developed by Green Grove Group, Inc.
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How can we help YOU visualize and design your fundraising goals
[email protected]@KontessaT