Funding and financing to develop local content understanding the opportunities and addressing the...
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1b Reverend Michael Egharavba Close, Awuse Estate, Opebi, Ikeja, Lagos +234 803 322 2787 +234 818 321 1206
Funding and financing to develop local content - understanding the
opportunities and addressing the challenges.
Presentation by Charles Igwe Principal Consultant/CEO
The Big Picture LLC
“Onye na amaghi ebe mmiri bidoro mabia…ama mma oge oga a kwusi..
- Igbo Proverb
“a person that doesn’t know where rain Started falling on him…will not know where it will end..”
Question 1
Why do we want to create media content?
u Fame and Popularity
u Money
u To Make a statement
u To Educate the public
u Promote a cause
u To try our hands at it
u To meet demand
u To tell a story
u Add more if you find them
Question 2
What Volume of content do we want to create?
u One Movie
u One TV Series
u Twenty movies
u Ten TV Series of 52 Episodes each
u 6000 hours of content
u Others
Question 3
What do we want in return for creating content?
u Media buzz
u Celebrity Status
u Money
u Advocacy
u Continued business
The Content Work Flow
u Idea or thought
u Documentation/ scripts/story
u Preproduction
u Production
u Post production
u Packaging and release to publics
Local Content
u Driver for Local Audiences
u Local Validation
u Local Economics
u Local versus Foreign
u Short vs long term value
u Quality vs effectiveness
u Shelf life
The Business models
u The Celebrity Filmmaker
u The Prolific Producer
u The Occasional Producer
u The Corporate Documentary Filmmaker
u The Hustler
u The creative genius
u The effective filmmaker
u The effective TV series Maker
Where does Funding Come From
u Personal funds
u Pre payments
u Loans
u Grants
u Profits
u Venture Capital/Equity/et al
u other
The Funding Imperative
What do funders want?
u Money (Profits/Return on Investment)
u Other rewards
The Imperative to fund Local content Development
u The Multi dimensional nature of media content
u The youth engagements/employment
u The cultural imperative
u The educational imperative
u The business imperative
u The creative industries
The Anomalies
u Sale of Broadcast airtime
u Media purchase orders and the 90-180day payment cycle
u Piracy and the culture of copying
u The creative cycle and the money cycle
u The star struck investor
u The unprepared broadcaster
u You are not your audience
The Big Picture
u The business of media content
u The Technology of media Content
u The implications of Digital/The new TV
u 170 million Nigerians
u 1.6bn strong market
What is the way forward
u Assessing effective content
u Profiling and evaluation of content producers
u Structured funding for content production
u The content business
Thank You