Funded by The Beef Checkoff Welcome. RPM – Retail Pricing Matrix.
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Transcript of Funded by The Beef Checkoff Welcome. RPM – Retail Pricing Matrix.
Funded by The Beef Checkoff
Welcome
$2.99 $3.49 $3.99 $4.49 $4.99 $5.49 $5.99 $6.49 $6.99$2.50 -2.29% 11.23% 21.58% 29.78% 36.42% 41.92% 46.54% 50.48% 53.88%$2.75 -12.51% 2.35% 13.74% 22.76% 30.06% 36.11% 41.19% 45.52% 49.26%$3.00 -22.74% -6.53% 5.90% 15.73% 23.71% 30.30% 35.84% 40.57% 44.65%$3.25 -32.97% -15.41% -1.94% 8.71% 17.35% 24.49% 30.50% 35.62% 40.04%$3.50 -43.20% -24.28% -9.78% 1.69% 10.99% 18.68% 25.15% 30.67% 35.43%$3.75 -53.43% -33.16% -17.62% -5.33% 4.63% 12.87% 19.80% 25.71% 30.81%$4.00 -63.66% -42.04% -25.47% -12.36% -1.73% 7.07% 14.46% 20.76% 26.20%$4.25 -73.89% -50.92% -33.31% -19.38% -8.08% 1.26% 9.11% 15.81% 21.59%$4.50 -84.11% -59.79% -41.15% -26.40% -14.44% -4.55% 3.77% 10.86% 16.98%$4.75 -94.34% -68.67% -48.99% -33.42% -20.80% -10.36% -1.58% 5.91% 12.36%$5.00 -104.57% -77.55% -56.83% -40.44% -27.16% -16.17% -6.93% 0.95% 7.75%
Retail
Co
st
35% Going in Gross12-17% Labor8-10% Overhead3-4% Shrink2-3% Marketing/Ads1-2% Supplies
1-2% Net Profit
RPM – Retail Pricing Matrix
BYOB – Be Your Own Butcher
• Provide consumers with the knowledge to buy middle meat sub-primals in bulk and cut them at home into steaks
• Saving consumers money by purchasing at a lower $/lb and cutting themselves
• Multi-faceted program– Videos showing basic cutting
techniques– On-pack labeling– In-store demonstrations– Partnership opportunities
• Choose a 10-pound steak beef bundle and get a selection of Ribeyes or New York Strips, Lean Top Sirloin, Flat Iron and Cube Steaks for $66.90 (16% off the individual cut prices).
• Or stock up with the economy 20 pound beef bundle – including Chuck Bottom Round Roasts, Stew Meat and Sirloin Steaks for $55.50 (20% off the individual cut prices).
• Each package in the bundle is freezer wrapped and ready for storage.
• Recipes are included so, with the 20 lb. bundle, you can feed an average family of four for 4-6 weeks. Or a bundle can be a great starting point for that upcoming grilling party.
BBB – Beef Bargain Bundles
Summary of Promotions
6
Nutritional Labeling
7
Beef Training Camp
Ground Beef
Recipe ReadyBeef
Oven Roasts
Beef Basics For Retailers
Beef Basics For Consumers
Steak
CustomerService
Hispanic Marketing
Consumers Trends
Food SafetyIndustry Q & A
Nutritional Benefits Of Beef
BeefFor Grilling
PotRoast
Beef For TheHolidays
Glossary
As of Oct 1st 2008, beefretail.org features 14 downloadable modules which will allow retailers to customize their own Beef Training Camp.
NEW
NEW
8
Hispanic Program
9
BAM!Beef Alternative Merchandising
WOW!
Now I can Have Steak To!
They are
so Lean!!I
Can Do
That!
That’s Just The Right
Size!
Different??
Is That Still My Rib Eye?
“They Look Like TheyWill Eat Great” !
Something New In The Meat Case!!
Total U.S. Meat Category SalesNovember 2008
+ 1.2%$2.79+ 5.8%$2.72+ 12.3%$2.37Avg Price
+ 1.9%10,511,653,401- 1.5%2,808,765,865- 9.0%1,058,882,998Pounds
+ 3.1%$29,363,148,049+ 4.2%$7,640,340,791+ 2.3%$2,513,260,854Dollars
Total Meat
- 1.1%$2.51+ 2.7%$2.65+ 2.6%$2.53Avg Price
+ 3.6%2,298,317,831+ 1.2%544,721,049- 3.1%186,793,277Pounds
+ 2.5%$5,761,877,956+ 4.0%$1,441,665,651- 0.6%$472,785,087Dollars
Pork
+ 1.4%$2.04- 0.6%$2.04- 1.6%$2.05Avg Price
+ 6.7%3,163,872,097+ 11.9%819,556,025+ 18.1%236,762,820Pounds
+ 8.3%$6,448,465,402+ 11.2%$1,668,154,393+ 16.2%$485,008,328Dollars
Chicken
+ 0.2%$3.69+ 2.9%$3.78+ 2.2%$3.75Avg Price
+ 2.3%4,197,351,700+ 3.4%1,036,958,627+ 11.7%316,445,101Pounds
+ 2.5%$15,467,685,199+ 6.4%$3,924,636,969+ 14.3%$1,186,249,107Dollars
Beef
% Change vs. YA
52 WE 11/23/08
% Change vs. YA
13 WE 11/23/08
% Change vs. YA
November2008
+ 1.2%$2.79+ 5.8%$2.72+ 12.3%$2.37Avg Price
+ 1.9%10,511,653,401- 1.5%2,808,765,865- 9.0%1,058,882,998Pounds
+ 3.1%$29,363,148,049+ 4.2%$7,640,340,791+ 2.3%$2,513,260,854Dollars
Total Meat
- 1.1%$2.51+ 2.7%$2.65+ 2.6%$2.53Avg Price
+ 3.6%2,298,317,831+ 1.2%544,721,049- 3.1%186,793,277Pounds
+ 2.5%$5,761,877,956+ 4.0%$1,441,665,651- 0.6%$472,785,087Dollars
Pork
+ 1.4%$2.04- 0.6%$2.04- 1.6%$2.05Avg Price
+ 6.7%3,163,872,097+ 11.9%819,556,025+ 18.1%236,762,820Pounds
+ 8.3%$6,448,465,402+ 11.2%$1,668,154,393+ 16.2%$485,008,328Dollars
Chicken
+ 0.2%$3.69+ 2.9%$3.78+ 2.2%$3.75Avg Price
+ 2.3%4,197,351,700+ 3.4%1,036,958,627+ 11.7%316,445,101Pounds
+ 2.5%$15,467,685,199+ 6.4%$3,924,636,969+ 14.3%$1,186,249,107Dollars
Beef
% Change vs. YA
52 WE 11/23/08
% Change vs. YA
13 WE 11/23/08
% Change vs. YA
November2008
Source: FreshLook Marketing period ending 11/23/08
Total U.S. Feature Ad Top LineNovember 2008
*Excludes Bacon, Hot Dogs, Meals and Entrees, Prepared Meat, and Sausage, Breakfast.Sourced from Promodata – Time period ending 11/22/08
Wholesale Price Report
13
Retail Beef Backer Award
ChainChainCategoryCategory
Independent Independent CategoryCategory
Innovation Innovation CategoryCategory
Thank You
Funded by The Beef Checkoff