Digital Interactive Book on Fundamentals of Entrepreneurship

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https://edtechworx.com/detail/fundamentals-of-entrepreneurship-2/

Fundamentals of Entrepreneurship is designed as the hatchery for the ecosystem of entrepreneurship. Individuals who read this book will get a chance to come up with ideas for startups and in the period of four months will also access

their idea/product market fit.

Once individuals finish their entrepreneurship projects using MyStartup Toolkit given in the Digital Interactive Book (DIB), the selected projects will be qualified for bi-annual MyStartup summit powered by EDTechWorx. Participating teams will have the opportunity to win SEED MONEY upto

PKR 500,000.

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Developing Hatchery through Digital Interactive Book on

Entrepreneurship

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TABLE OF CONTENTS

Chapter 1- Introduction to Entrepreneurship

Part Two - Entrepreneurial Tools and Techniques Chapter 2 - Converting Ideas into Opportunities

MyStartup Toolkit - Idea Pitch Presentations

My Startup Toolkit - Final Presentations

Chapter 5 - Lean Startup Model

MyStartup Toolkit - Minimum Viable Product Presentations

Chapter 6 - Business Model Canvas

MyStartup Toolkit - Idea Generation

Chapter 4 - Designing an Innovative Value Proposition

Chapter 3 - Feasibility Analysis

Chapter 7 - Marketing Essentials for Startups

Part Three - Marketing Matters

Part One - Developing Entrepreneurial Attitude

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Looking at the definitions of an entrepreneur and discovering the entrepreneurial principles of ‘Effectuation’

Recognizing opportunities and converting ideas into opportunities

Finding the untapped spaces in the market for startup creation and creating an innovative and convincing value proposition around a startup

Understanding the concepts of a lean startup and minimum viable products

Exploring the essentials of marketing for new startups

Learning Outcomes

Whom is it for?This DIB is for passionate individuals who want to start their own ventures or businesses. The individuals can be undergraduate and graduate students or anyone who is interested

in refining their business ideas.

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Why Digital Interactive Book?

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EdTech Worx (Pvt.) Ltd., founded by Dr Farrah Arif in 2017, curates authored Digital Interactive Books (DIBs) on its Digital Interactive Platform (DIP) to generate a wow experience for individuals and faculty members/trainers.

Individuals’ refined business ideas (using MyStartup Toolkit) can be reviewed by Dr. Farrah Arif. If individuals are interested in applying to business competitions or incubation centers, an hour-long Face-to-Face online discussion can be arranged with Dr. Farrah upon request. Business ideas are shared with NICs and other players of the entrepreneurial ecosystem.

This way individuals have an opportunity to secure their spots in incubation centers, if interested.

Testimonial

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“I am glad to see, for the first time, a book on entrepreneurship being offered in an entrepreneurial way. The animations, video clips, and short cases, in addition to the text, give the reader a

multidimensional experience which cannot be found in traditional books”.

Assistant Professor at Institute of Business Administration (IBA); Program Lead, Entrepreneurship for Engineers IBA

AMAN-CED; Co-founder, Barobe Fashion; CEO, Karachi Consulting

Dr. Najam Akber Anjum

Student Portal

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Instructor Portal

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About the Authors

Contact us to arrange a demo with Dr. Farrah Arif for your college & university: info@edtechworx.com

EdTech Worx (Pvt.) Ltd., NIC Lahore, SBASSE, Lahore University of Managment Sciences (LUMS), D.H.A, Lahore, Pakistan 54792

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Dr. Shehryar Shahid PhD University of Sheffield LUMS ProfessorDirector, Hawks Engineering Services

Dr. Farrah Arif PhD Cambridge LUMS ProfessorFounder & CEO, EdTech Worx (Pvt.) Ltd.

+92311-8451643