FUNDAMENTAL OF

VISUAL DESIGN

DOCUMENTATION

NAMITHA R

APPAREL DESIGN

This module helped me to understand more about design and

how it could be used as a problem solving tool in a

introspective way. Though I had the basic knowledge about

the various aspects of design, it was after this set of three

modules that I understood how to put them together and

make a design more appealing. It also helped me in

improving my visualization and drawing skills, and also my

sense for color and forms. Through these modules I was able

to improve my ability to understand forms in a better way ,

and also basic design thinking, and meaningful designing.

I was more sensitized towards representation through keen

observation, experience and perception.

I was trained to carefully analyze subjects in a micro and

macro way and to represent them in the best possible

manner.

I was also able to understand the different methods of

representation by putting together the components of

drawing, color and composition and also to decide which

method is suitable for what.

MODULE – I DRAWING AND VISUALIZATION

Drawing is used to express one's creativity, and therefore has been prominent in the world of design. Throughout much of history, drawing was regarded as the foundation for designing.

Through this module, I was able to improve the way I visualize a subject and later represent it .

My ability to perceive things became more analytical and I was able to sustain an imagery for a longer time. The same imagery was represented later with the most appropriate and suitable mediums. Throughout this, the subject is elaborated in detail, and interpreted in relation to the purpose.

We were trained in studying nature and drawing the same, to draw human figure and its various postures in the least possible time, with accurate proportions. Also isometric drawing.

Perspective drawing was another technique that I found interesting to learn since it changed the way I looked at things and places.

At the end of this module, I studied the process of block making at the craftsman village Pethapur, and recorded the same in a visual diary by following all the techniques taught throughout the module.

STRAIGHT LINES AND CURVED LINES

PORTRAIT

Hand gestures

Isometric drawing

Perspective drawings

Figure drawing

Outdoor sketching

Final : visual diary

MODULE-II COLOUR &FORM

Color is one of the most fascinating things in this world. One can never even imagine a world without colors.

Through this module I was able to understand the significance and use of colours in detail. I also got to learn color theories ,color interaction, the effect of light on colors, etc.

Through colour theory , I was able to a logical structure for color.

The color wheel, color harmony, and the context of how colors are used were also explored. This helped me to understand why some specific colours are used to depict specific occasions or things.

Observing the effects colors have on each other was also interesting. So was the relationship of values, saturations and the warmth or coolness and also tints, shades and tones.

Also , I got the idea about which colors are best compatible with the other based on the color wheel.

I was also able to appreciate color and form on the basis of physical, psychological and cultural contexts.

As a group, we also learnt how to translate attributes of a place into a 3 dimensional form based on mood boards and color boards.

In the last exercise, we learnt how to represent a place and the emotions and attributes related to it using just colors.

Color green

Colour wheel

Color interaction :

Same color looks different in different

background

Color interaction : Different colors, looks same in different

backgrounds

Color swatches

Mood board

Colour board

Concept for 3D form

3D form

Representation of a place

using colors

MODULE- III STRUCTURE AND COMPOSITION

This was one of the most fun filled module.

Through this module I learnt gestalt principles namely law of

proximity , similarity, closure, symmetry, continuity and figure

and ground. Gestalt is a psychology term which means

"unified whole". These theories attempt to describe how

people tend to organize visual elements into groups or

unified wholes when certain principles are applied.

Then we were made to represent a rasa in the form of an

composition.

After that we were made to show the interaction between

oneself and the environment.

What followed was a series of abstract skits and dynamic

composition involving auditory and visual experiances through

which I got to learn the basics of the components of a good

composition .

We also got to work in group and our final project was a five

minute composition incorporating our learning and a specific

area in the campus and how effectively we used our selected

space in our composition.

Bhayanak Rasa

StoryBoard

Final Composition