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    O WEEK EDITION | 21st February 2011

    [email protected] RATE

    4.75%WEBSITES

    www.usydunit.com.au

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    Proudly sponsored by:

    2011: A NEW DECADE, A NEW LEAF

    Dear reader,

    I would like to give a warm welcome to new members who signed up to UNIT during

    O-week. Our organisation at Sydney University is committed to providing free, current

    and industry-driven information that aims to help navigate you through your trading

    and investing ventures. Actions speak louder than words of course, so here I present to

    you our first edition ofFully Frankedfor 2011.

    With issues including European sovereign debt, US economic recovery, Chinese

    monetary tightening and currency control, political instability in the Middle-East set

    to dominate the international outlook, and the economic impact of the Qld floods, the

    ASX-SGX merger, and the entrance of Chi-X stirring on the domestic front, 2011 will

    not disappoint in bringing new lessons and excitement to those in the investing and

    trading world.

    Inside this edition, the UNIT team has prepared a special introduction to share trading

    and investing for those among us looking to make their first pot of gold in the market

    I would also like to thank our sponsors Bell Direct and YourTradingEdge (YTE) for

    providing two high quality pieces- Charting Does Workby Julia Lee and A New Day by

    the YTE staff.

    Special thanks go to Nhi-Y Pham, publications director at UNIT Central, for her

    enormous help in compiling articles and liaising with our affiliated chapters at UNSW

    and UMaq.

    2011 is an exciting year for UNIT at Sydney University. We have lined up speakersranging from the ASX to top brokers and hedge fund managers in the country to come

    and share their insights into and from their respective fields of practice. Keep an eye

    out for event updates on our website http://www.usydunit.com.au/events.

    Risk comes from not knowing. Happy reading!

    Justin ZuoEditor

    CONTENTSCharting Does Work ........................................... 2

    Julia Lee

    A New Day ........................................................... 3

    YourTradingEdge

    Getting started on Trading and Investing...6

    The UNIT team

    How much is that Dollar in the Window? ........ 8

    Nevin Spoljaric

    Ethical Investing in Australia ........................... 10

    Nhi-Y Pham

    2011 EDITION 01 | 28th February 2011

    All information provided in this publication is subject to the Disclaimer on page 12.

    NEED A BITE-SIZE NEWSFEED FOR STUDENTS?

    Only student-relevant world news, tutorials and career information.

    From value investing to quant trading, weve got you covered.

    Find our Twitter feed at http://twitter.com/USydUNIT

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    CCharting Does WorkJulia Lee introduces the technical analysis toolboxTechnical analysis also

    known as charting has been

    used by traders in all sorts of

    assets, not just in equities, forcenturies. But how can you tell if

    technical analysis actually works

    for the sharemarket?

    Charting to track the

    sharemarket is still a relatively

    new area compared with

    fundamental analysis. However,

    recently more studies have come

    to light that support the idea

    that technical analysis or using

    charts can outperform againstthe sharemarket.

    Recent studies

    One study found that there are

    26 technical trading rules that

    when applied correctly could

    actually outperform a buy and

    hold strategy. Brock, Lakonishok

    and LeBaron (1992) looked at 26

    technical trading rules over

    almost 100 years, from 1897-

    1986. They looked at the Dow

    Jones Index, then evaluated a

    buy and hold strategy on

    particular stocks versus using

    two trading methods: moving

    averages and trading range

    breaks. By comparing the results

    of buy and hold versus these two

    main technical analysis

    methods, they found that the 26

    technical trading rules

    outperformed.

    In a related study, Levich and

    Thomas (1993) provided more

    evidence that moving averages

    produced profitable trading

    signals. The data was for the

    foreign exchange market for the

    period 1976-1990.

    And in a third study, Gradojevicand Lento (2007) looked at

    different moving average

    combinations: 1 day/50 day, 1

    day/200 day, 5 day/150 day. The

    study applied the combinations

    to the S&P/TSX 300 index,

    NASDAQ composite index and

    Canada/US spot exchange rate.

    The researchers found that

    excess returns were generated

    using moving averagecrossovers.

    Moving averages

    A moving average is the average

    price over a time period. For

    example, a 200 day moving

    average is the average price of a

    stock or index over 200 days.

    This type of analysis is useful

    because it generates a trend-

    following mechanism.

    Buy and sell signals

    Generally if the price of a share

    moves above the 200 day

    moving average line, its a buy

    signal and if it moves below, its

    a sell signal. 200 days is quite a

    long line on the market and its

    thought of as a long-term

    indicator, suitable for a traderlooking to catch long-term

    trends.

    If on the other hand, youre a

    short-term trader looking to

    trade a couple of times a month,

    you would use a shorter time

    frame such as 15 days to watch

    moving averages.

    Combining charts

    You can even use two moving

    averages of a shorter and a

    longer time period to generate

    buy and sell signals.

    For example, if you chart a 1 day

    and 200 day moving average,

    and you see that the two lines

    cross over (called a moving

    average cross over) it indicates a

    buy or sell signal.

    A buy signal is generated when

    the shorter period line (like the 1

    day moving average line) moves

    above the longer period line.

    Conversely, a sell signal is

    generated when the shorter

    period line moves below the

    longer period line.

    The moving average crossover

    tends to work well when there is

    a strong uptrend or downtrend

    in the sharemarket, but not

    when prices are moving

    sideways. The problem with a

    sideways market is that it causes

    whiplashing, that is buy and

    sell signals appear at the same

    price.

    Lets have a look at an example:

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    In this example you can see the

    shorter time period in black and

    the longer time period moving

    average in red. When the black

    line moves below the red line itgenerates a sell signal.

    While moving averages have

    been shown to have been

    effective in the past, it is not a

    fool-proof system. Other

    technical analysis indicators can

    be combined to increase you

    chances of success in the

    market.

    Happy trading!

    Julia Leeis an equities analystand head media presenter at BellDirect. She will be the guestspeaker at UNITs first event for2011: Julia Lee Charting yourcourse to success onWednesday 09 March.

    AA New DayYTE looks at six essentials for day trading successes.

    At various times and for a

    variety of reasons, traders from

    all walks of life are lured to the

    sphere of day trading. Long-

    term trend followers, medium-

    term active investors, futures

    traders, options traders you

    name the trader and the

    markets they trade, and

    invariably either they have had a

    go at day trading or they are

    giving it some consideration.

    But is it for you? Will it suit your

    lifestyle, personality, capital

    base and trading style?

    Lets look at some of the pros

    and cons of day trading and

    discuss why it may or may not

    suit your trading vision and

    goals. Despite the lure of

    moving in and out of the market

    quickly and producing a regular

    daily or weekly income, day

    trading requires a level of

    commitment and discipline that

    not all traders are capable of

    sustaining. Whilst it will suit

    some, day trading will be

    completely unsuitable for

    others.

    Discipline and patience

    Day trading requires extremely

    strong self-discipline and

    endless patience. The nature of

    the day-trading beast requires

    that you can access market

    information during the times

    the markets you trade are open

    every day of the week. It

    becomes an all-engrossing job

    that requires you to constantly

    interact with the market

    whenever that market is trading.

    This requires constant vigilance

    to monitor existing open

    positions and scan the market

    for potential new trades. It

    requires a disciplined and

    structured approach and a well-

    researched and well-

    documented trading plan that

    must be adhered to at all times.

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    You need the discipline to

    execute every trade that comes

    along, and, at the same time, the

    patience to wait for the trades to

    set up before you trigger an

    entry based on your rules of

    engagement. Jumping intotrades in front of your own entry

    rules can have devastating

    results. Watching and watching

    a potential trade, you can be

    lured into it early, thinking it is

    just about to reach your entry

    price or your entry criteria are

    moments off being met. So you

    jump in early, pre-empting the

    trade, and then watch appalled

    as the trade goes into reverseand results in a loser!

    Time available and time

    management

    For those people day-trading

    futures or share markets in their

    own time zone, finding and

    managing time is not too

    onerous. For those attempting

    to trade markets outside theirown time zone or markets that

    trade 24 hours per day, the time

    required becomes a burden.

    Decisions have to be made

    about which markets you will

    trade and during what times. It

    is physically impossible to trade

    through the day in your own

    time zone and then attempt to

    sit up at night trading a global

    market. You may be able to do it

    for a while, but eventually sleep

    deprivation, mental exhaustion

    and the fact that you no longer

    have a life outside trading will

    destroy you mentally and

    physically.

    The time you have available to

    day trade will be influenced by

    many factors, such as other

    work commitments, family and

    social aspects, and travel

    requirements. There is no point

    even contemplating being a daytrader if your job or other

    commitments dont allow you to

    have access to market prices or a

    computer screen throughout the

    day.

    Managing your time through the

    day is also important. You will

    have to decide the most

    appropriate times of the day to

    trade and when to take breaksfrom the screen. You may need

    to structure your day so you can

    watch the opening and closing

    times of the market(s) you are

    trading and a period either side

    of these times when the

    volatility and volume is high and

    activity is intense. You may find

    periods during the day when the

    market is quieter. During these

    periods you need to allocatetime for the other activities

    associated with trading. They

    may include filing and

    paperwork, editing spreadsheet

    information and record keeping,

    reading and further research.

    You will also need to allocate

    time for breaks to allow you to

    eat, do some exercise or even

    have a rest period if you are

    trading in more than one

    timeframe.

    Have a trading plan and use

    it!

    The active nature of day trading

    means a trading plan is

    imperative. Your trading plan

    must detail every aspect of your

    trading activities so that you are

    never making decisions on the

    fly or on the spur of the

    moment. Your trading plan

    needs to be well researched andwell documented before you

    engage the market. It will

    include all the details of every

    aspect of your trading from

    entry and exit rules, through

    times to trade, to the ever

    important money management

    rules that you will employ, and

    everything else.

    All traders must know exactlywhat they are planning to do

    and how they are planning to do

    it, but these factors are

    especially important for the

    short-term day trader, who is

    constantly interacting with the

    market. Decisions need to be

    made quickly and, at times,

    under pressure, so it is vital that

    you have every aspect covered

    and know exactly what to do inthe heat of the moment. This

    includes contingency plans for

    when things go wrong, such as

    times when trades go against

    you quickly due to an

    unforeseen event or

    announcement, as well as when

    Internet connection issues or

    other computer-related events

    affect your ability to trade or

    close out of open positions.

    Choosing the markets to

    trade

    In addition to choosing markets

    to trade based on your time

    zone, time available to trade,

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    and times that you want or are

    available to trade, there are

    several other considerations in

    choosing markets to trade.

    Perhaps the most important of

    these is liquidity. As a short-

    term trader it is essential thatyou are able to enter and exit

    trades seamlessly. Your trade

    volume should be able to be

    consumed by the market with

    ease and not affect price. In

    essence, your trades have no

    impact on the market; they just

    slip in and out without causing

    any disturbance to the normal

    order of that markets trading

    activity. There is little point intrying to trade large volume on

    thinly traded shares or illiquid

    futures contracts you may be

    able to enter your trades

    without too much fuss, but

    getting out may be a problem!

    Technical or fundamental?

    Short-term trading is well suited

    to the application of technicalanalysis. The interactions

    between price, volume and time

    that occur intraday, and the

    resultant impact these

    movements have on technical

    indicators, allow them to be

    applied across a variety of

    timeframes. For both the highly

    active tick trader to the less

    active but still busy trader using

    hourly bars, technical indicators

    and their interactions provide

    thousands of combinations

    upon which short-term trading

    systems can be based. The speed

    with which these interactions

    can occur, and the resultant

    trades that then need to be

    placed, mean fundamental

    analysis cannot be applied.

    Auto-trading

    Day trading is ideally suited to

    the use of mechanical trading

    systems because of the speed

    with which markets set up, and

    then trigger, entry and exit

    signals. Traders using

    discretionary decision-making

    techniques will have difficulty

    executing trades when usingsmall timeframes. They may be

    watching a market for a

    potential entry point when a

    certain price or indicator value

    is reached. Suddenly, that point

    is reached. By the time they

    react and then go through the

    process of executing the trade,

    the market has taken off and

    perhaps even reached the target

    price for the trade. The trader isleft to lament what might have

    been. If, however, the trade had

    been programmed in via an

    auto-trade function the trade

    would have been entered and

    exited according to the traders

    rules with no need for the trader

    to interact with the market.

    Auto-trading is ideally suited to

    markets that trade electronically

    over several time zones and that

    have huge liquidity. The Foreign

    Exchange (FX) market and some

    of the highly liquid

    electronically traded equity

    index futures contracts, the E-

    mini S&P for example, can be

    traded in this way. The traders

    job becomes that of developing

    or identifying systems that workand then monitoring their

    performance, rather than one of

    actually placing trades.

    Such systems can be traded on

    markets that are active 24 hours

    a day without the\ trader having

    to be awake. In essence, the

    power of the market and of the

    Internet can be harnessed to

    allow us to trade around theclock whilst we get on with

    doing other stuff. The vital

    components, other than a

    proven system, are a reliable

    computer, and a fast, secure and

    reliable Internet connection.

    Day trading will not suit

    everyone. If you think it sounds

    like fun and would suit you,

    then give it a go. Many onlinetrading platforms now have

    demo or simulated accounts

    where you can test systems and

    your own ability to trade on a

    short-term basis without risking

    real money. If you think it all

    sounds stressful and a hassle,

    then stick with your current

    trading style. In the end, it

    comes down to personal

    preference and trading style.

    YourTradingEdge staff

    (www YTEmagazine.com)

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    GGetting started on trading and investingThe UNIT team explains the first steps towards having your own portfolio

    They say that the first step is

    always the hardest - but this is

    not true for shares. With the

    rapid growth in number ofAustralians that own shares,

    along with technological

    advances in share trading

    systems, opening your first

    share account will often be

    easier than applying for a

    bank account.

    However, before we get into the

    specifics of how to open a share

    account and trade shares, let's

    just take a step back and quickly

    consider how the Australian

    share market operates -

    although it's entirely possible (as

    some of us have found out from

    experience) to trade and make a

    killing (or be killed) on the share

    market without any knowledge

    of how it works at all.

    If you feel like you are ready,

    then at any time flip to the last

    section on how to start trading!

    How do I buy Shares?

    In Australia and internationally,

    there are two ways an investor

    can end up owning shares in a

    company. The first way is to buy

    shares when they are offered for

    the very first time to the public

    in what is known as an Initial

    Public Offering (IPO) - Myer

    and QR National should sound

    like recent examples. In practice,

    this often relates to finding and

    filling out a prospectus

    containing the details of the IPO

    and sending a cheque to the

    company.

    Participating in an IPO gives youshares that are brand new - so

    you are said to be a participant

    in the primary securities

    market. But what happens if an

    investor wants to sell some

    shares? Or what happens if an

    investor wants to buy shares

    that had its IPO years or

    perhaps decades ago?

    This is where the secondary

    market comes in and believe it

    or not you are all actually more

    familiar with this market. The

    secondary market is essentially

    the place where the majority of

    buying and selling of shares

    happens, and in Australia this

    occurs on the Australian

    Securities Exchange (ASX).

    When we say it occurs on the

    ASX, it really happens

    electronically on servers

    operated by the ASX although

    there once was a time where

    people actually went to

    securities exchanges to buy and

    sell shares. The electronic

    trading system that operates in

    the ASX today is known as the

    Integrated Trading System (ITS).

    How does the ASX work?

    As mentioned before, sometime

    in the past a stock exchange

    simply operated by people going

    to a physical location and

    trading stock certificates (titles

    of ownership similar to a house

    deed) for cash. The same thing

    happens nowadays, only it is

    now all electronic.

    There are several key points

    regarding how the ASX operates.Firstly, only a few select

    individuals can actually "talk" to

    the ASX - these special

    individuals include brokers,

    banks, listed companies and

    other financial institutions.

    While this might seem strange,

    just imagine what would happen

    if 21 million Australians

    suddenly attempted to

    communicate with the ASX - it

    would go haywire! Instead, these

    special individuals are funnels

    through which ordinary

    Australians have access to the

    ASX - and these special

    individuals (e.g. your broker) are

    said to be your "sponsors" on

    the ASX.

    The second important point

    relates to how transactions

    really occur. Clearly, to be able

    to sell a share you must first

    own it (this isn't strictly true but

    let's ignore some more high level

    financial wizardry). But how do

    we know that a particular

    investor owns a specific share?

    This is where ID numbers come

    into play, and just to add to the

    confusion, the ASX uses two

    systems. For the ordinary

    investor purchasing shares

    through a broker (i.e. "broker

    sponsored"), we have what is

    known as a Holder

    Identification Number (HIN).

    This is essentially like a bank

    account number and multiple

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    shareholdings (e.g. in BHP, ANZ

    and RIO) can be linked to a

    single HIN - simple, smooth,

    easy.

    But maybe your life is not

    interesting enough and youinstead choose to directly

    communicate with the company

    you are buying shares in, e.g. in

    an IPO situation where you do

    not have a broker. Under these

    scenarios, the company you

    buys shares in (the "issuer" of

    the shares) is said to be your

    sponsor - you are then issuer

    sponsored.Under this scenario,

    you are issued a ShareholderRegistration Number which

    unlike a HIN, is different for

    each holding. For example, if an

    investor owns issuer-sponsored

    shares in BHP, RIO and ANZ

    they would have 3 different

    SRNs for each shareholding.

    SRNs are confusing and are

    rarely encountered by the

    average broker sponsored

    investor (i.e. you) - so don'tworry!

    One last point regarding how

    the ASX works is something

    called a clearing house. Because

    trades occur so fast on the ASX,

    it is impracticable for there to be

    a manual transfer of ownership

    concerning the shares - there

    has to be a system that does this

    electronically. Another concern

    is that the person on the other

    side of the trade (i.e. the person

    buying from you or selling to

    you) doesn't honour their

    bargain. This is known as

    counterparty risk and the

    solution is for a third party to

    handle everything. This third

    party is called the Clearing

    House Electronic Subregister

    System, or CHESS for short. In

    terms of a simplified overview,

    the buyer deposits money with

    CHESS (through a broker) andthe seller registers their shares

    on CHESS - and CHESS handles

    the rest.

    How to Open Your First Share

    Trading Account

    Right, now onto the fun part!

    As mentioned earlier, opening

    your first account with an

    Australian share broker is oftenvery easy and you will typically

    need only the following things:

    x Some sort of ID

    (passport or driver's

    licence)

    x Bank Account to link to

    share account

    x A few days for all the

    paperwork to go

    through

    In terms of how a trading

    account works, it is very similar

    to a bank - you transfer money

    in, you then use that money to

    buy or sell shares and ultimately

    you can transfer the money back

    into your bank account. The

    interfaces for most trading

    accounts are also highly

    intuitive - simple search the

    ticker code of the share andpress buy or go to your portfolio

    and press sell.

    Some Examples of Brokers

    You might be wondering how

    brokers make money - well, they

    typically charge a fee for every

    share transaction. This might

    range anywhere from $10 to $40

    or more, depending on the

    broker.

    Some brokers include:x Bell Direct

    x CMC Markets

    x Minc Financial Services

    x Amscot Discount

    Broking

    x Morrison Securities

    While there are many high

    quality platforms to choose

    from, we would like to point out

    that Bell Direct, one of UNITssponsors, has offered to provide

    special deals to our members if

    theysign up with the

    promotional code UNIT. Bell

    Direct is also one of the most

    inexpensive brokers currently

    operating in Australia, offering a

    fast trading platform and great

    research. Many other brokers

    are often linked to large

    financial institutions -Commsec, Australia's most

    popular broker, is an offshoot of

    Commonwealth Bank. Other

    brokers that offer full service

    including advice include Bell

    Potter, Macquarie, any of the big

    4 banks and many of the

    investment banks.

    Many students often choose to

    start with a broker with low

    brokerage fees simply because

    they don't have enough money

    to execute large trades that

    justify high brokerage anyway.

    Before signing up to any broker,

    we encourage you to compare

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    prices and fully read all product

    disclosure statements (PDSs).

    Special thanks go to Murphy Xue

    for his initial draft and Ajay

    Balachandran for his observant

    edits.

    This article is only intended to

    provide general information.

    UNIT does not represent or

    warrant that it is complete or

    accurate. The information is for

    education purposes only and any

    financial advice should be sought

    from a professional adviser. If

    you are seeking advice (including

    a recommendation or opinion)

    about a financial product you

    should consult an Australian

    financial services licensee.

    HHow much is that Dollar in the Window?An Introduction to Value InvestingBenjamin Atkinson answers the questions of what value investing is and how to do it.Imagine there existed a peculiar

    shop that sold only one thing Aussie dollar coins. What is

    most unusual about this Dollar

    Shop is that every day, the price

    of this product changes as

    customers rush in to buy or sell

    their coins. Their motives are as

    varied as they are irrational;

    buying because they hear dollar

    coins are the next big thing, or

    selling simply because

    everybody else is. You, an

    enterprising individual, notice

    how much the price of the coin

    varies, and more importantly,

    realise its true value, $1. Rather

    than listen to the greedy buyers

    or the fearful sellers, you simply

    wait until the shop sells its coins

    for 80c and you buy, and when

    the price moves above $1 you are

    happy to sell your overpricedcoins for a nice profit.

    Believe it or not, the share

    market presents us with such

    opportunities, and for those

    with a patient disposition and a

    willingness to put in the effort,

    value investing may prove to be

    a very effective approach tocreating wealth. Whilst it wont

    always be as obvious as buying a

    dollar for 80 cents, value

    investing uses a simple

    approach: to purchase assets

    (such as shares) at prices less

    than their true value. By doing

    so, the investor is effectively

    gaining ownership of something

    that is worth more than what

    they paid for it.

    Value investing has been

    popularised by legendary

    investor Warren Buffett and his

    mentor, Benjamin Graham,

    author of The Intelligent

    Investor, a book that is still

    referred to as the bible of

    investing. Graham pioneered

    the margin of safety approach,where buying shares for less

    than they are worth positions

    the investor to gain from the

    markets eventual recognition of

    value in the form of increased

    share prices. In extreme cases,

    think Buffett, entire

    undervalued businesses can be

    bought to benefit from thedirect delivery of future

    earnings.

    In finance there is a theory

    known as the Efficient Market

    Hypothesis which suggests that

    the presence of rational

    investors, with equal access to

    information and no transaction

    costs, causes the markets to

    rapidly react to new information

    such that the price of an asset at

    any given time reflects the best

    estimate of its value.

    Furthermore, the Capital Asset

    Pricing Model (CAPM) uses

    this efficient world to determine

    the expected return of a

    particular share by comparing

    its relative riskiness to that of

    the overall market. Risk in thissense is a measure of how much

    the actual return has historically

    deviated from the average

    return. The model suggests that

    investors should be

    compensated for bearing more

    risk by expecting a higher

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    return. But if risk is a measure of

    the likelihood that returns may

    deviate from the average, it is

    merely measuring the past

    tendency of the share price to

    vary a certain magnitude both

    negatively and positively.

    Graham felt that investors

    should not be rewarded for risk,

    but for the effort put into

    researching and discovering

    underpriced stocks. In the value-

    investing framework, risk is

    instead defined as the possibility

    of a permanent loss of capital.

    The margin of safety is a way of

    ensuring we invest only in safeopportunities, as, if we are

    confident that the value of a

    particular share is much higher

    than its purchase price, it is far

    more likely that the price will

    move upwards towards its value,

    minimising the risk of losses and

    maximising the chance of

    substantial returns.

    So how do you determine the

    value of a share? Whilst there is

    no perfect formula, estimating

    the present value of all future

    cash flows is generally regarded

    to be a good start. Often this is

    referred to as intrinsic value

    and there are many approaches

    to predicting future cash flows

    within a business. What this

    method lacks in certainty, itgains in relevancy; by looking

    forward the investor can

    determine where opportunities

    lie to make substantial gains,

    whereas a historic price chart

    may have little bearing on future

    returns.

    This is where the opinions of

    technical analysts and value

    investors diverge. Chartists

    believe price patterns

    continually repeat themselves,

    and money can be made by

    buying and selling when price

    patterns indicate a trend.

    However, If past history was all

    there was to the game, the

    richest people would be

    librarians Warren Buffett.

    Graham labels these traders as

    speculators, adherents to the

    Greater Fool Theory; the belief

    that it does not matter what youpay for something, as long as

    you can find somebody more

    foolish who will buy from you at

    a higher price. In contrast,

    investors are those who instead

    buy and hold their securities for

    the long-term, placing value on

    the ownership rights to great

    businesses. They believe that a

    share is more than just a

    number ticking up or down; it is

    a slice of a real business, and its

    value is accordingly determined

    by the performance of that

    business. High long-term

    returns within a business can

    validate the presence of

    consistent innovation and

    capable management, but the

    performance of financial

    statements can often deviatefrom the performance of the

    share price. Herein lies the

    opportunity; if a superior

    business is trading below its

    value, it may be an excellent

    chance to buy a slice of a great

    company at a bargain price.

    Financial ratios are often used to

    screen the investment universe

    for high quality shares. Roger

    Montgomery, an Australian

    investor and author of the book

    Value.able, emphasizes the

    importance of selecting only the

    top quality businesses, indicated

    by high return on equity and

    low debt. Once the investor has

    a short list of the best business,

    they may apply valuation

    techniques to further screen for

    those shares that are trading at

    discounts to intrinsic value. It is

    a good idea to also considersome qualitative factors in

    determining the potential of a

    company. Philip Fisher, in his

    famous book Common Stocks

    and Uncommon Profits, outlines

    fifteen criteria to look for when

    seeking out companies with

    outstanding growth prospects.

    Similarly, Buffett frequently

    emphasizes the importance of a

    business moat; those

    competitive advantages that

    make a company superior. Coca-

    cola is recognized worldwide,

    Apple has loyal customers

    willing to pay a premium for the

    brand and JB Hi-Fi has set up a

    low cost chain that shuts out

    many competitors. All are

    unique advantages that

    perpetuate profitability.

    Value Investing is a long-term

    approach that seeks out

    undervalued shares. This buy-

    and-hold strategy, when applied

    only to the highest quality

    businesses, can provide

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    significant returns whilst

    avoiding the stress and high

    transaction costs that

    accompany high frequency

    trading and daily market timing.

    By refraining from paying

    inflated prices for shares, the

    investor limits the possibility of

    capital loss. Similarly, by

    purchasing at a price that is

    below value, the investor stands

    to make substantial profits.

    Remember:

    Price is what you pay, value is

    what you get Warren Buffett

    Ben Atkinson is a 4th year

    Commerce student studying

    under the Co-op scholarship

    program at the University of New

    South Wales. Aside from

    investing, his interests include

    footy and tennis.

    EEthical Investing in AustraliaNhi-Y Pham explores an alternative way to look at investing.Ethical investing refers to

    investing in stocks or othersecurities which are issued by

    companies which are socially

    responsible. Eco-investing, a

    subset of ethical investing, refers

    to investing in stocks or funds

    with an environmental focus.

    Ethical investments have gained

    popularity over the last decade

    and in the aftermath of events

    such as the BP oil spill, it is not

    surprising that investors are

    broadening their decision-

    making framework to

    encompass social and

    environmental criteria. The aim

    is to identify stocks which will

    not only provide profitable

    returns but to choose stocks that

    can help to achieve desirable

    social and environmental

    outcomes.

    On the ASX, there is an

    Australian Cleantech Index

    which is an index of ASX-listed

    stocks from the clean

    technology sector. It includes

    over 75 companies which

    operate in the renewable energy,

    alternative fuels, waste andrecycling, energy efficiency and

    carbon sectors.1

    Beyond the stocks in the

    Cleantech Index, investors who

    may wish to expand their

    definition of ethical investing

    may conduct negative

    screening, whereby they avoid

    investing in stocks which areconsidered sinful or not ethical

    due to their practices or lack of

    standards. Investors in Australia

    can also invest in managed

    funds which focus on investing

    in socially responsible stocks.

    Alternatively, investors can

    invest in the ASX-listed fund

    manager, Australian Ethical

    Investment Limited (AEF).

    Given that the definition of

    ethics varies person-by-person,

    if you are considering investing

    in a socially responsible fund,

    1ASX (2010), Clean Technology

    Sector, accessed 29/09/2010,

    you should ensure that their

    stock choices and standards ofethics agree with your personal

    values.

    One issue that ethical investors

    may face is diversification if

    their screening is too stringent.

    For example, only about 5% of

    ASX companies pass the

    screening of Eco Investor,2

    which identifies positiveinvestments on the premises of

    environmental activity,

    environmental focus and

    environmental

    commitment.3

    Furthermore, the

    majority of these companies are

    micro-cap stocks which are

    highly speculative. That said,

    depending on the fund, there

    2 Bivell, V (2010), 12 Shares Pass

    Green Screen, ASX, accessed

    29/09/2010,

    3

    Eco Investor (2010), What Eco

    Investor Does, accessed

    28/09/2010,http://www.ecoinvestor.com.

    au/html/Eco_Investor.htm

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    remain plenty of opportunities

    from which to select: for

    example, the Perpetual

    Wholesale Ethical SRI Fund

    screens out stocks in the

    alcohol, gambling and tobacco

    sectors.4

    A question often asked about

    socially responsible investing is

    whether its returns are as

    comparable as choosing

    investments based on traditional

    criteria. Overall the Cleantech

    Index increased by 43% (more

    than the Small Ordinaries) in

    2006/07 and outperformed theASX 200 in 2007/08 falling only

    16%.5

    However, in the aftermath

    of the GFC, it is fair to say that

    strong recovery has not been

    achieved by the large clean

    technology companies, with the

    index falling 39% in 2008/09,

    more than the ASX 200

    benchmark.6

    However, some of

    the clean technology companiesare more for the long-term

    investor than a short-term

    investor.

    Ultimately, even if ethical

    investing is not as profitable as

    other investment methods, the

    advantage of ethical investing is

    4Potts, D (2010), A World of

    Opportunities, Sydney Morning Herald,

    accessed 28/09/2010,

    5OBrien, J (2010),Understanding Eco-

    Investing, ASX, accessed 29/09/2010,

    6

    Ibid.

    that you can at least rest assured

    that your investment choice was

    based on something more than

    greed.

    Successes in the

    Australian retail bond

    markets

    In Developments in the

    Australian Bond Market (Issue

    4, 2010), I discussed the desire of

    the government to build the

    Australian retail bond market

    and followed it up in Issue 5

    with news of Primarys intention

    to issue retail bonds. I can now

    report that Primary was

    successful at raising $152.3m in

    retail bonds, more than the

    initial issue size of $125m.7

    Some say though that the retail

    bond market in Australia only

    truly came into being when the

    Commonwealth Bank issued

    $500m in five-year retail bonds

    towards the end of 2010.8

    The

    bonds will pay 1.05% above the

    90-day bank bill rate.

    Young investors in particular,

    should start to consider a retail

    bond investment as a serious

    7Lefort, Cecile, Primary Health raises

    A$152.3mln in retail bonds

    (27/09/2010), Reuters, accessed

    6th

    December 2010

    8Collett, John, CBA unlocks market for

    retail bonds (26/11/2010),Sydney

    MorningHerald, accessed

    6th

    December 2010

    alternative to online savings

    accounts and term deposits

    since the minimum amount to

    invest is only $5000. Given the

    success of retail bond issuance

    so far, you should expect to see

    more opportunities to

    participate arise in the future.

    Nhi-Y Pham is in her 4th year of

    Commerce/Law undertaking

    Honours in Finance at the

    University of Sydney. She has an

    interest in equities, market

    microstructure and accessible

    methods of investing for young

    people.

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    DISCLAIMERThe material in this report is produced as general information only and is not intended to be advice. Readers should not act on

    the basis of this information and must seek specific advice from a professional adviser before taking any action. No warranty or

    guarantee is given regarding the accuracy or reliability of this report. The authors expressly disclaim all and any liability to any

    person for any loss or damage arising as a result of this publication, whether whole or part of the contents of this publication. For

    permission to use this report, you must accept full responsibility for any action that you take. Note also that past results are not a

    reliable guide to future results. Future outcomes are unknown and investing can result in financial loss.

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