FullSIX FullSIGHTS October 2014
16
FULL SIGHTS october_14
-
Upload
fullsix-spain -
Category
Marketing
-
view
319 -
download
7
description
MONTHLY DIGITAL KNOCKOUTS FullSIX’s team wants to share with you every month a selection of the most relevant content on digital media created to inspire and spread
Transcript of FullSIX FullSIGHTS October 2014
FULL SIGHTS
october_14
MONTHLY DIGITAL KNOCKOUTS Fullsix’s team gathers a special selection of content, the most impactful Digital actions , thought to be inspiring and shared
01 Data
estudios, estadísticas, infografías,…
02 User Experience
interfaces, usabilidad, interacción…
03 Digital Tech
digital signage, gadgets, instalaciones,…
04 Advertainment
advergaming, brand experiences, outdoor,…
05 Mobile
AR, apps, augmented TV, wearable tech...
06 Storytelling short stories, films, video, animation...
07 Social Ideas
contenido, conversación, plataformas…
08 Knowledge
libros, conferencias, eventos, publicaciones,…
09 Art
diseño, ilustración, foto, motion graphics…
10 Cutting Edge
inspiración, cool ideas, nuevos medios…
* digital communication is liquid which means that the content of a category might also be relevant in others
01 Data
Stop adapting your actions to mobile and start to think
mobile first
*
Facebook surpases 1.350 Million active users per month, from which 82% access from their mobile devices
02 User Experience
The North Face - Never Stop Exploring The store's floor disappears forcing buyers to climb and giving them the
option of winning a free garment if they are bold enough to jump
Are you capable of reproducing your product
usage at POS?
*
IKEA - Motivational Mirror A third part of the British population declare themselves insecure. To boost
their moral, Ikea reinvents mirrors, and creates the first one that flatters
Make your clients smile and the will
want to keep in touch with your brand
*
03 Digital Tech
04 Advertainment
The Swedish Childhood Cancer Foundation - Hair-raising message Based on the MUPI in which the models hair moved when the subway
arrived, an NGO gets to gather people and media attention
*Hack another
advertisers pieces with a more
emotional message
VW - #PoloTag A different test drive. If you come across the car, you tag it on twitter,
you drive it, and if you are the one that lasts the most time, you keep it
People do not differentiate real and
virtual world. Your campaigns either
*
05 Mobile
FCKH8 - F-Bombs for feminism Little girls dressed as princesses, using bad words to
create attention over the sexism in our society
If you want your message to spread in Social Media, make it matter to your clients
*
06 Storytelling
07 Social Ideas
Foot Locker - Horse with Harden Challenge NBA's player, James Harden, to recreate your best shots, to see who wins the match: He or you and the internet
Thanks to digital, you can turn celebrities of your actions into something more that a mannequin
*
08 Knowledge
Share This - Millennials Millenials are twice more likely to buy a product that they share in Social Media
Include share in Social Media as a goal in your
objectives
*
09 Art
Microsoft Research Augmented reality combining dynamic projection and an
interface "without device" to interact with 3D virtual objects
Every media and spaces have been digitalized. Take
advantage
*
Heineken - Frontier The beer brand launches an innovation program and technology to improve
the experience in bars, o to create better events, provided with 50K
*Stop answering your
briefs with an ad perspective and be
innovative
10 Cutting Edge
Javier Gómez de Quero del Castillo Director General
FullSIX
91 298 27 30 663 04 94 60
[email protected] @jgomezdequero
www.fullsix.es Bueso Pineda 12, 28043 Madrid
brand activation ►
brand platform ►
brand dialogue ►
reconnecting brands and peopleWe are the leading independent marketing communications group in Europe with a 62 people team in Spain. We offer in
house strategy, creative and tech services to help brands reconnect with their users and leave them a big smile .
LET’S TALK ABOUT WHAT YOUR BRAND SHOULD DO TODAY?
