Joshua WalkerMichael Look

Whitney MagersJames MillanDrew Kraus

Kendall FisherCasey MurrayRicci Pearson

Adam Seccafico

WWE/Full Sail

Social Media and

Branding Team

Monday, August 27, 12

Social Media and Branding Team Interactive Fan Photo Contest

Monday, August 27, 12

INteractive Fan Photo contest

Monday, August 27, 12

Current Status Of

Monday, August 27, 12

TARGET MARKET & BUYER PERSONAS

Chris Williams24 Years Old

The Jones

Jessica Witfield18Years Old

Monday, August 27, 12

Marketing and

Promotional Plan

#NXTPHOTOInclude :

To enter for your chance

to win!

Monday, August 27, 12

TimeTwitter Page

Cost of Printed MaterialsFull Sail Social Media Team

Resources

Monday, August 27, 12

EvaluationMethods

LAUNCH MID-QUARTER

END QUARTER

5,000 25,000 100,000

20,000 100,000 400,000

ENTRANTS

RETWEETS

Monday, August 27, 12

Timeline

Promotional materials and Twitter Page

Setup

Full Sail Announcement

Team promotes at the event. Photos sent in by attendees

Winner chosen by # of

interactions

6 Day Run24 hr response

time

Winner Announces Match Live!

Monday, August 27, 12

Social Media and Branding Team Superstar Video Biography

Monday, August 27, 12

Tomorrow’s Stars for Today’s Fan:Without major stars, WWE cannot thrive.

Superstar Video BiographiesMonday, August 27, 12

Marketing and Promotional Plan

Monday, August 27, 12

Resources

Filming CrewCameraLighting

Sounds MixerMonitor

Production Assistants

Monday, August 27, 12

2 Day Production3 Day Post-Production

2 Day Pre-production

Timeline

*Based on 7 day work week

Monday, August 27, 12

500 Subscribers per person in 3 months

Increase by 10,000 subscribers in 3 months

Each individual have 2,500 views in the 1st quarter

20% Interaction value

Evaluation Methods

Monday, August 27, 12

Questions

Monday, August 27, 12