FULL REPORT - wwfeu....

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  • FULL REPORT

    ASSESSMENT OF

    ON-PACK, WILD-CAPTURE

    SEAFOOD SUSTAINABILITY

    CERTIFICATION

    PROGRAMMES AND

    SEAFOOD ECOLABELS

    An independent assessment by Accenture Development Partners (ADP)

  • Accenture, through its international development unit, Accenture

    Development Partners (ADP) has supported WWF in conducting

    a thorough and structured Assessment of sustainable Wild-

    Capture Seafood Ecolabelling Schemes (further referred to as

    “Ecolabels”). Accenture is not technically or scientifically expert

    in this arena, nor are they stakeholders or an interested party

    in the field of marine conservation. The scope of Accenture’s

    support was to apply Accenture’s approach methodology and

    experience with other assessment exercises to develop and

    execute the review. Accenture was not engaged in identifying the

    Ecolabel inventory or in developing the assessment criteria. Since

    Accenture did not review or comment on the criteria, Accenture

    takes no responsibility for the resultant ranking of labels.

    Citation: Assessment Study of On-Pack, Wild-Capture Seafood

    Sustainability Certification Programmes and Seafood Ecolabels.

    Accenture. WWF International. 2009.

    © 2009 Accenture. All rights reserved.

    © 1966 Panda symbol WWF-World Wide Fund For Nature (formerly known as World Wildlife Fund) ® “WWF” and “living planet” are WWF Registered Trademarks

    December 2009

    Photo credits cover page: Left:© Jürgen Freund / WWF-Canon Right: © Brent Stirton / Getty Images / WWF

    Study authors

    Principals

    WWF International Marine Programme Avenue Mont-Blanc 1196 Gland Switzerland

    Accenture AG Fraumünsterstrasse 16 8001 Zürich Switzerland

  • Table of Contents   

      Executive Summary .....................................................................................................................................................................1  1  Introduction .........................................................................................................................................................................3  1.1 What is an Ecolabel?..........................................................................................................................................................4  1.2 Seafood Ecolabelling Today ...............................................................................................................................................4  1.3 Trends and outlook............................................................................................................................................................4  1.3.1 Climate change ...........................................................................................................................................................5  1.3.2 Environmental impact of on‐shore and supply chain facilities...................................................................................6  1.3.3 Impacts of other human activities on fish and ecosystems........................................................................................6  1.3.4 Social and ethical trade criteria ..................................................................................................................................6  1.3.5 Humane treatment of animals....................................................................................................................................7 

    1.4 Purpose of this study .........................................................................................................................................................7  2  Wild‐Capture Standards.......................................................................................................................................................9  2.1 Scope of the Ecolabel Scheme ...........................................................................................................................................9  2.1.1 Scheme objectives ......................................................................................................................................................9  2.1.2 Issue scope................................................................................................................................................................10  2.1.3 Geographical scope...................................................................................................................................................10  2.1.4 Product and market scope........................................................................................................................................10 

    2.2 Type of Ecolabel Scheme .................................................................................................................................................10  2.2.1 Category....................................................................................................................................................................11  2.2.2 Scheme owner and operator ....................................................................................................................................11  2.2.3 Participation and openness ......................................................................................................................................11  2.2.4 Scheme overview......................................................................................................................................................12 

    3  Assessment Study Approach..............................................................................................................................................13  3.1 Assessment Methodology................................................................................................................................................13  3.2 Quantitative Assessment .................................................................................................................................................15  3.3 Quantitative Assessment Criteria ....................................................................................................................................15  3.3.1 Structure of the criteria ............................................................................................................................................16  3.3.2 Structural and procedural criteria for ecolabel schemes..........................................................................................17  3.3.3 Accreditation and certification structures ................................................................................................................20  3.3.4 Accreditation and certification procedures ..............................................................................................................21  3.3.5 Ecological criteria......................................................................................................................................................23  3.3.6 Fisheries management system criteria .....................................................................................................................27  3.3.7 Traceability criteria ...................................................................................................................................................29 

    3.4 Scoring procedures for individual ecolabel schemes.......................................................................................................30  3.4.1 Scoring Scale .............................................................................................................................................................30  3.4.2 Scoring Templates.....................................................................................................................................................31  3.4.3 Applicable Topics Selection.......................................................................................................................................33 

    3.5 Qualitative Assessment....................................................................................................................................................33  3.6 Basis for Quantitative Evaluation.....................................................................................................................................35 

    4  Selected Wild Capture Initiatives.......................................................................................................................................36  4.1 Inventory of wild capture seafood organisations with a sustainability claim..................................................................36  4.1.1 Ecolabels ...................................................................................................................................................................37  4.1.2 Sustainability programmes with on‐pack label.........................................................................................................44  4.1.3 Other sustainability programmes .............................................................................................................................50  4.1.4 Excluded programmes ............................................................................................................