PowerPoint Presentation

1MARKETING TO CHILDREN JUNK FOOD MARKETING & CHILDHOOD OBESITY IN MALAYSIAMARKETING MANAGEMENTGSM 5500GROUP 3PRESENTED BY:AMBIKA DEVI A/P DARANPBS1411364CHU SIEW HUI PBS1411354 ARUL VANI A/P KALIANNANPBS1411661AZZIE JOYCE TAKONG ANAK GANGPBS1411542MUNA SYAHIRAH MUSTAFAR KAMALPBS1411549

1NEWSPAPER CUTTINGS

INTRODUCTIONHealthy nutritious foods have been replaced by the new food mantra - JUNK FOOD! Experts agree that junk food is one of the main contributor in causing high health threats. Yet, the food and beverage companies spend billions of dollars in order to promote these unhealthy foods. According to statistics from National Health and Morbidity Survey (NHMS) carried out in 2006 until 2011 childhood obesity affects in age between 1 to 7 years old. PURPOSE OF STUDYTo discuss how junk food advertisement contribute to childhood obesityTo understand various marketing techniques influence on childhood obesityTo recommend possible solutions to overcome childhood obesityPROBLEM STATEMENTHow junk food advertisement act as the major factor to childhood obesity in Malaysia?

JUSTIFICATIONS62% of Malaysian children have asked their parents to buy them junk food through TV ads.

80% of TV ads during childrens programs are junk food commercial in Malaysia.

Average child watches about four hours of television a day and sees more than 20,000 commercials each year, often for high-fat, high-sugar and high-salt snacks and foods

In the past 30 years, the obesity rate among children ages 6-11 has quadrupled and nearly tripled for children 2-5.

About 98% of all televised food ads seen by children are for foods high in sugar, fat or sodium.

INFLUENCING FACTORSFood advertisements tend to create craving among children

Preferences on high calories such as high fat/sugar/salt products

Parents had always thought the chubbiness as a toddler was cute

Peer influences

Pester Power

Social Media Internet, FBPersonalSocialCultureThe junk food cost cheaper compared to a healthy dish

ANALYSIS OF DATA

Source: Malaysian Food BarometerRECOMMENDATIONSHUMAN GOVERNANCE CONCEPT IN FOOD MARKETINGHG in Marketing to children Manager/marketer of the company/product - Control the ingredients in their productBusiness user Should be more frank/open about their productConsumer Aware of the product ingredientsOther Stakeholders Educate/advice and share information's about the disadvantages of junk food

CONCLUSIONIn recent times, as more people have added subscription television to their entertainment fare, more opportunities have been created to market products to children on channels, such as Nickelodeon and the Cartoon Network, which deliver children-specific programming. With a good foundation, children will form healthy eating habits that will serve them well in the future. Helping children develop good eating habits will go a long way towards good health over their lifetime. THANK YOU FOR LISTENING