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FUJITSU MICROELECTRONICS LimitedAsia E-newsletter

29th IssueFebruary – April 2010

Corporate Message Press Releases Activities Special Media Coverage

Corporate Message

World Expo 2010 commences in Shanghai on May 1, with its theme "Better City, Better Life". Centered on the theme, theExpo provides a platform for China as well as other participating countries an excellent opportunity to showcase thenations' respective lifestyles and achievements.

This theme too, has reflected the mission and focus of Fujitsu Microelectronics – our vision for "better life". Indeed, weare writing this new chapter in the development of semiconductor industry, with our experiences and zeal.

Working on its guiding principle "Creativity Changes Our Lives", the yearly "Fujitsu Microelectronics Cup MB95200Series MCU Design Competition"succesfully marked its completion on March, 12. The competiition was first launched in2009, and has since become an important event for Fujitsu Microelectronics. It stimulates contestants of their creativityand intellectual, to design innovative products that can change people's lives using our MB95200 series platforms.

The competition has attracted a total of 160 competing teams, with 35 emerged as winners. The winning entriesencompass four major application areas: intelligent home, digital consumer electronics, automotive electronics, andenvironmental protection. Products have spanned a wide range of human activities, including a "pet pal" with remotecontrol function and single-key mode switching; a fully automatic RF remote air humidity controller; a GSM-basedintelligent joint defense system; a mobile cash register system for supermarkets, and more. All winning designs werenotable for both creativity and practicality, further underlining the aim of the competition.

Besides encouraging students and engineers to explore new ideas and demonstrate their talents, FujitsuMicroelectronics has been actively participating in various tradeshows, sharing its new technologies and products. At the15th Annual International IC-China Conference & Exhibition (IIC-China 2010), which opened at the Shenzhen Conventionand Exhibition Center on March 4, Fujitsu Microelectronics (Shanghai) Co Ltd displayed its line-up of new products andsolutions in automotive electronics, digital high-definition electronics, home appliances, consumer electronics and powermanagement. It was a good showcase of our R&D strengths, as well as to affirm Fujitsu's positioning in China market.

Next, at the 18th China International Broadcasting Network Exhibition (CCBN 2010), held in Beijing China InternationalExhibition Centre from March 23-25, Fujitsu Microelectronics (Shanghai) Co Ltd has presented a comprehensive line-upof its latest broadcasting solutions for high-definition digital television, radio/television networks and new media.

In addition, Fujitsu Microelectronics Pacific Asia Ltd (Taiwan Branch) participated in AutoTronics Taipei 2010 from 12th to15th of April. The event was held at Taipei World Trade Center Nangang Exhibition Hall, and has provided a good platformto exhibit strategic products and solutions for the theme of "A Reliable Partner for Global Markets". FujitsuMicroelectronics was presented with "AutoTronics Taipei Innovation Award" for fourth consecutive year. This year, thenominated product is a single-chip Ruby MB86298 used in graphic systems - supporting digital dashboard, automotivenavigation system and other automotive infotainment systems.

Riding on the wave, DIGITIMES has organized a "High-Speed Interface 3.0 Tech Forum". MrLu Biao, Marketing Manager of Fujitsu Microelectronics (Shanghai) Co Ltd delivered asession at the Forum, on "The Development of USB 3.0 Technology and Introduction ofFujitsu's USB 3.0 Products".

Last but not least, Fujitsu Microelectronics (Shanghai) Co Ltd has also completed itsparticipation at the 20th China Electric Instrument Industry Development Forum andExhibition in Ningbo on April 20, 2010. The forum was well-received by industryrepresentatives and engineers, and has presented a good opportunity for FRAM productspromotion.

Read on the newsletter, for more details of these events and achievements of Fujitsu Microelectronics.

Award Ceremony of"Fujitsu MicroelectronicsCup MB95200 SeriesMCU Design Competition2009" Held in Shanghai

Fujitsu Microelectronics'Latest and MostComprehensiveBroadcasting SolutionsUnveiled at CCBN 2010

Lu Biao, MarketingManager of FujitsuMicroelectronics(Shanghai) Co Ltd, GivesHis Speech to theHigh-speed Interface 3.0Tech Forum

Fujitsu MicroelectronicsParticipates inAutoTronics Taipei 2010

News Release:

The Fujitsu USB 3.0-SATA Bridge IC Earns USB-IF Compliance Certification forSuperSpeed USB

Fujitsu Expands Lineup of Low Pin Count 8-bit Microcontrollers

Fujitsu Semiconductor Releases 18 New 8-bit Low-Voltage Operation Microcontrollersin Three Series

Fujitsu Microelectronics Shipped over 500,000 MB86H60 High Definition Set TopBoxesActivities:

Fujitsu Microelectronics' New Products Showcased at IIC-China 2010

Award Ceremony of 6th Fujitsu Cup Beihang University Electronics InnovationCompetitionMedia Interview:

Francis Tan, Southeast Asia Sales and Marketing Vice President of FujitsuMicroelectronics Asia, took an interview with ZDNetasia.com.

Chng Kean Wui, Vice-president of Fujitsu Microelectronics Pacific Asia Ltd TaiwanBranch, took an interview with Compotech China.

Andy Chang, Senior Marketing Director, Fujitsu Semiconductor Asia, took a videointerview with 21ic.com during CCBN 2010.Technical Article:

USB 3.0 Serial ATA Bridge IC MB86C30A

About Fujitsu Semiconductor Limited Asia

Collaborating collectively on its distinct strengths and expertise, FujitsuMicroelectronics (Shanghai) Co Ltd, Fujitsu Microelectronics Asia Pte Ltd and FujitsuMicroelectronics Pacific Asia Ltd collectively form Fujitsu Semiconductor Limited Asia(FSL Asia), to provide a one-stop center for its semiconductor products to allcustomers in the Asia-Pacific region. Apart from sales and marketing of semiconductorproducts, FSL Asia also offers flexible business and system solutions for the digital AV,automotive, consumer electronics, and mobile and wireless markets, as well as designand technical support for customers, locally and regionally.

With technology resource centers and ASIC design support centers strategicallylocated in Hong Kong, Taiwan, Shanghai and Chengdu, FSL Asia can speedily andcompetitively meet customers’ stringent design-in requirements on ASSP, MCU andASIC products. With heavy investments in design and engineering capabilities andapplication support resources, complemented by a regional network of design partners,suppliers and distributors, FSL Asia can readily delivers innovative and value-addedsolutions and varied range of products to its target markets in the Asia-Pacific region.

About Fujitsu Microelectronics Asia Pte Ltd (FMAL)

Fujitsu Microelectronics Asia Pte Ltd (FMAL) was established in 1986 to providesemiconductor sales and support solutions to customers in Southeast Asia, India andOceania. FMAL offers a diverse array of application-oriented semiconductor productsand solutions such as ASIC, ASSPs, microcontrollers/microprocessors (FR-V), SystemMemory (FRAM/FCRAM) and System LSIs (DVD MPEG Source Decoders/MPEG –2Encoders).

Press Releases

The Fujitsu USB 3.0-SATA Bridge IC Earns USB-IF Compliance Certification for SuperSpeed USB

Singapore, February 3, 2010 - Fujitsu Microelectronics Asia Pte Ltd (FMAL) announced that its USB 3.0-SATA bridge IChas been certified as compliant with the USB 3.0 standard by the USB Implementers Forum, Inc.

The Fujitsu MB86C30 bridge IC has passed USB-IF compliance testing for product quality. The MB86C30 improvesdata-transfer rates from external storage devices (such as hard disk drives) to PCs by an order of magnitude comparedwith USB 2.0 devices. The IC incorporates on a single chip the USB communication control circuits, SATA communication

control circuits, protocol-control and command-control circuits, and an encryption/decryption engine.

For more information, please visit:http://www.fujitsu.com/sg/news/pr/fmal_20100203.html

Fujitsu Expands Lineup of Low Pin Count 8-bit Microcontrollers

Singapore, March 03, 2010 - Fujitsu Microelectronics Asia Pte Ltd (FMAL) announced new "MB95330H series" toexpand its line-up of low pin count microcontrollers, for its "F2MC-8FX family" (1) of high-performance 8-bitmicrocontrollers with flash memory. The new series features a brushless DC motor (2) control function, and starts with sixnew products. This will satisfy the needs for low pin count microcontrollers with brushless DC motor control for consumerappliances and small electric tools, such as electric drills. Samples of the new series are available from the end of March2010, with mass-production in June 2010.


Fujitsu Semiconductor Releases 18 New 8-bit Low-Voltage Operation Microcontrollers in Three Series

Singapore, April 21, 2010 - Fujitsu Microelectronics Asia Pte Ltd (FMAL) announced the development of three newseries in its F2MC-8FX family of high-performance 8-bit microcontrollers with embedded flash memory.

The new products, which feature very low voltage requirements operating on just 1.8V of power, are available in samplequantities from early May 2010 and will be in production from July 2010.


Fujitsu Microelectronics Shipped over 500,000 MB86H60 High Definition Set Top Boxes

Singapore, April 28, 2010 - Fujitsu Microelectronics (Shanghai) Co Ltd announced that 500,000 set top box chips withFujitsu's MB86H60 high definition solution have been shipped since December 2009. It is predicted that the shipment ofhigh definition products will exceed one million. With open software and hardware separation platform, Fujitsu hasbecome leading supplier of high definition set-top-box chips and main chip supplier for cable television network in GuangxiProvince, China, and leads the development of high definition set-top-box technology in China.

For more information, please visit:http://www.fujitsu.com/cn/fmc/en/news/archives/2010/0428.html

Activities

Award Ceremony of "Fujitsu Microelectronics Cup MB95200 Series MCU Design Competition 2009" Held inShanghai

The prize presentation ceremony of "Fujitsu Microelectronics Cup MB95200 Series MCU Design Competition",sponsored by Fujitsu Microelectronics (Shanghai) Co Ltd, was held at the Westin Hotel in Shanghai on March 12. EdwinKwong (Senior Vice President for Asia Pacific Region), Masayoshi Kusumoto (Senior Director of Marketing), ChikaraOnodera (Sales Director), Andy Chang (Senior Marketing Director), faculty representatives of partner colleges anduniversities attended the ceremony, alongside the competition winners. 35 teams stood out from more than 160 thatparticipated, and emerged as final winners.

Projects awarded are in areas of intelligent home, digital consumer electronics, automotive electronics andenvironmental protection, arousing much interest and attention at the ceremony. They involve all daily aspects of ourlives, from a "pet pal" with remote control function and single-key mode switching to an intelligent power-saving plug

board, a fully automatic RF remote air humidity controller, a GSM-based intelligent joint defense system, and a mobilecash register system for supermarkets.

For more information, please visit :http://www.fujitsu.com/cn/fmc/en/news/archives/2010/0312.html

Winners at the award ceremony Winners introducing their works

Fujitsu Microelectronics' Latest and Most Comprehensive Broadcasting Solutions Unveiled at CCBN 2010

Fujitsu Microelectronics (Shanghai) Co Ltd showcases its latest broadcasting solutions at the 18th China InternationalBroadcasting Network Exhibition (CCBN 2010) held at Beijing China International Exhibition Centre from March 23-25.CCBN 2010 offers a comprehensive platform for new developments in the areas of high-definition digital television,radio/television networks and new media. Speaking at the Digital Technology Future Series Seminar held during theexhibition, Cedric Huang, Senior Marketing Manager of Fujitsu Microelectronics (Shanghai) Co Ltd, presented his viewson High Definition, Interactive and Open Platform of STB.

Fujitsu Microelectronics' solutions were displayed at the International Pavilion, and divided into six broad areas: cablebroadcasting, satellite broadcasting, international terrestrial broadcasting, Japanese standard terrestrial broadcasting,European standard terrestrial broadcasting, HD coding/decoding, and security monitoring. Among the many new productson display, the MB86H60 chip-based, DVB-C HD STB solution and DVB-S/S2 high-definition STB solution wereparticularly popular. These HD chip series were named "Editor's Choice" of China's Embedded System Technology 2009by Electronics World, reinforcing Fujitsu Microelectronics' leading position in technology innovation.


Fujitsu's booth at CCBN 2010 Cedric Huang, Senior Marketing Managerof Fujitsu Microelectronics (Shanghai) CoLtd delivers his speech at DigitalTechnology Future Series Seminar

Fujitsu Microelectronics Participates in AutoTronics Taipei 2010

Fujitsu Microelectronics Pacific Asia Ltd (Taiwan Branch) participated in the recent "AutoTronics Taipei 2010" at TaipeiWorld Trade Center Nangang Exhibition Hall from April 12-15, showcasing its latest products and technologies. Evolvingaround the theme of "A Reliable Partner for Global Markets", the exhibition area consisted of three segments: graphic

display controller, automotive MCU and IDB1394, and FlexRay.

In the four years running, Fujitsu Microelectronics is presented with "AutoTronics Taipei Innovation Award". This year, thewinning product is a single-chip Ruby MB86298 for graphic systems supporting digital dashboard, automotive navigationsystem and other automotive infotainment systems. The chip provides the highest-level of graphic processing ability forembedded systems. It is the first microcontroller to support four video inputs and be connected to two screen displayoutputs simultaneously. This award recognizes Fujitsu Microelectronics' continuing efforts on innovation in automotiveelectronics. Mr Li Ruiqi, Deputy Application Technology Manager of Fujitsu Microelectronics Pacific Asia Ltd (Taiwan),introduces "Ruby MB86298" at the new product launch session, and was greeted enthusiastically by the audience.

For more information, please visit :http://www.fujitsu.com/cn/fmc/tw/news/archives/2010/0408.html

Mr Chng Kean Wui, Vice-president ofFujitsu Microelectronics Pacific Asia LtdTaiwan Branch receives the 2010AutoTronics Taipei Innovation Awards

Mr. Richard Lee, FAE assistant managerof Fujitsu Microelectronics Pacific AsiaLtd Taiwan Branch, delivers his speech

Enthusiasm of audience runs high at theQ&A game on Fujitsu's stand

GDC Ruby MB86298 winning the 2010AutoTronics Taipei Innovation Awards

Fujitsu Microelectronics' New Products Showcased at IIC-China 2010

At the grand opening of 15th Annual International IC-China Conference & Exhibition (IIC-China 2010), held on March 4 atthe Shenzhen Convention and Exhibition Center, Fujitsu Microelectronics (Shanghai) Co Ltd displayed and array of newproducts and solutions in the areas of automotive electronics, digital high-definition electronics, home appliances,consumer electronics and power management. This event accentuated the R&D strength of Fujitsu Microelectronics andits leading position in China market.


Fujitsu's booth at IIC-China 2010

USB 3.0 technology proved a winner withvisitors to the show

Fujitsu Microelectronics Participates in High-speed Interface 3.0 Tech Forum

The High-Speed Interface 3.0 Tech Forum organized by DIGITIMES was held at Crowne Plaza Shenzhen on March 30.Mr Lu Biao, Marketing Manager of Fujitsu Microelectronics (Shanghai) Co Ltd, participated in the forum and delivering aspeech on "The Development of USB 3.0 Technology and Introduction of Fujitsu's USB 3.0 Product". He analyzed thepast, present and future of USB 3.0 and further explained on the features and target applications of the Fujitsu's"industry-first" USB 3.0 products.

Mr Lu Biao, Marketing Manager of Fujitsu Microelectronics (Shanghai) Co Ltd,gives his speech to the forum

Award Ceremony of 6th Fujitsu Cup Beihang University Electronics Innovation Competition

On the afternoon of April 2, 2010, the award ceremony for 6th Fujitsu Cup Beihang University Electronics InnovationCompetition was conducted at the Chenxing Theatre, Zhixing Building of Beihang University. Participants include leadersfrom the Communist Youth League of Beihang University Committee, School of Electronics and Information Engineeringof Beihang University as well as lecturers of Beihang University Electronics Innovation Base. Mr Hiroaki Tanaka-san,Senior Manager for Sales And Corporate Strategy Development, represented Fujitsu Microelectronics (Shanghai) Co Ltdat the event with a speech delivery.

The competion, organized by the Communist Youth League of Beihang University Committee, is a yearly event that aimsto strengthen students' hands-on abilities and provide engineering practice, so as to improve their design skills and givethem "real-life" experience. With support from Fujitsu Microelectronics (Shanghai) Co Ltd, there were 392 contestants forthis year's competition – a record high. After several rounds of elimination, the judges finally awarded 9 first prizes, 24second prizes and 36 third prizes.

For more information, please visit :http://news.buaa.edu.cn/dispnews.php?type=4&nid=60230&s_table=news_txt

http://www.ee.buaa.edu.cn/read.php?type=xsgznews&newsid=1802

Mr Hiroaki Tanaka-san, Senior Managerof the Sales And Corporate StrategyDevelopment Department at FujitsuMicroelectronics (Shanghai) Co Ltd,delivers a speech at the ceremony

The winning contestants

Fujitsu Microelectronics Participates in the 20th China Electric Instrument Industry Development Forum andExhibition with FRAM Products

On April 20, 2010, Fujitsu Microelectronics (Shanghai) Co Ltd has joined effort with its distributor, Shanghai HobosElectronic Technology Co Ltd to participate in the 20th China Electric Instrument Industry Development Forum andExhibition, taking the platform to showcase FRAM products. The conference is an established event for electricinstrument industry, that draws more than 500 experts from scholars, entrepreneurs, technicians and sales from industrycompanies, power users, suppliers, universities, research institutions and related organizations, as well as European andAmerican smart grid experts. There were also representatives from hundreds of exhibitors members.

Zhu Jian, MCU Solution Business Unit,Strategic Marketing Division, StandardEmbedded Products MarketingDepartment, Fujitsu Semiconductor Ltd,delivers a speech at the forum

Fujitsu Microelectronics' FRAM productsshowcased at the exhibition

Special Media Coverage

Media Interview

Zdnetasia.com, February 11, 2010

Francis Tan, Southeast Asia Sales and Marketing Vice President of Fujitsu Microelectronics Asia, responded in the

interview with ZDNetasia.com, on the new outlook and trends of semiconductor industry in 2010.

Compotech China, December 2010

Chng Kean Wui, Vice-president of Fujitsu Microelectronics Pacific Asia Ltd Taiwan Branch, took an interview withCompotech China, sharing his views on trends in the application market in 2010.

English Version:

Fujitsu - leading customised solutions provider

Fujitsu is a leading global supplier of customised information and communication technology (ICT) solutions. Thecompany's principal products are ASIC, 8/16/32 bit micro controllers (MCUs), ASSP/SoC, power management andsystem storage chips. Fujitsu's key markets in 2010 are personal computer (PC) and laptop peripherals; liquid emittingdiode (LED) and green lighting; auto electronics; and medical electronics. Zhuang Jianwei, Vice-president of FujitsuMicroelectronics Pacific Asia Ltd Taiwan branch, outlines the company's regional progress and strategies.

Important news in 2009

In August 2009, Fujitsu Microelectronics and the Taiwan Semiconductor Manufacturing Company (TSMC) announced acollaboration for foundry production of Fujitsu's 28 nanometer integrated circuits and to develop jointly enhanced 28nanometer high performance process technology using TSMC's advanced platform.

The joint development of optimised 28 nanometre high performance process technology follows previous collaboration byFujitsu and TSMC on 40 nanometre production. Initial 28 nanometre samples are expected to ship towards the end of2010.

The two companies are also discussing further collaboration in advanced packaging. Potential developments wouldcombine Fujitsu's strengths in high performance, lead free and ultra-high-pin count technologies with TSMC's high-levelcapability in chip package integration and advanced Cu/ELK interconnection.

Application market outlook

During 2010, Fujitsu will launch a series of high efficiency, low-power analog products and solutions for a number of

applications such as laptops, netbooks and large liquid crystal display (LCD) screens.

The power consumption and performance of laptops is attracting worldwide attention. As a result, we believe energysaving and carbon reduction will be important focuses for 2010. Fujitsu's highly efficient charge management integratedcircuits can help laptops extend battery efficiency and life, contributing to carbon reduction. Similarly, Fujitsu's multi-channel analogue integrated circuits for large LCD screens reduce the number of peripheral components whilemaintaining high-power drive and high-speed responses.

Strategy in practice

PC/laptop peripherals (computer)In 2010, Fujitsu will launch a series of high-efficiency, low-power analog products and solutions applied in laptop andnetbook. Fujitsu's highly efficient charge management IC developed with new process can help laptop increase batteryefficiency and life, contributing to the carbon reduction feature of millions of laptops.

LED/green lighting: We are optimistic about the LED lighting control market, including electronic ballast and dimmingcontrols. We will be undertaking comprehensive promotion of products for these growing markets in 2010.

Auto electronics: In the middle and high end automotive electronic market, the need for 16 and 32 bit MCUs isincreasing. We will focus on promoting the new generation 16FX 16 bit MCU series. These units feature 56MHz mainfrequency, multi-channel CAN/LIN bus and can provide online analysis and simulation. We will also be highlighting ournew generation of MB91460 32 bit MCU series, all of which support Automotive Open System Architecture (AUTOSAR)standards to help customers to improve global competitiveness.

Medical electronics: In personal, medical electronics, Fujitsu has achieved considerable success in electronicsphygmomanometers, or blood pressure meters. We will continue to pay particular attention to the portable medicalhealth equipment market including blood glucose meters, electronic thermometers and oximeters, which measure oxygensaturation of blood. All are prime target markets for us in 2010.

For the portable health equipment application, we will launch the MB95F31X series featuring LCD drive and low-powerconsumption.

Optimistic about the future

With the global economic storm subsiding, economies are gradually returning to the growth track. The semiconductorindustry has also lifted off the bottom following the decline of 2008. We see strong demand in emerging markets. Demandin greater China, especially growing consumer confidence, has seen the whole semiconductor industry restored topositive growth.

The output value of Taiwan's semiconductor industry decreased for two consecutive years during the financial storm.With the global economy warming up, market analysts predict Taiwan's semiconductor industry will grow 13.5 per cent in2010. We are ready to seize the market opportunity and utilise our advantages in the industry to explore new marketswhile launching products to meet market needs.

Top products

Product Features

1. 8FXMCU

Fujitsu's 8-bit MCU F2MC-8FX series is primarily for consumer electronics, automobileelectronics and industrial applications. The latest F2MC-8FX series 8-bit MCU hasoperating efficiency at 10 MHz, three times that of traditional F2MC-8L series. The newproduct uses an optimised processor core and its processing capability is five timesthat of F2MC-8L series. The product adopts 0.35μm low leak process technology bywhich mask ROM model can operate under low power consumption operation mode(frequency mode) of 1.8V and 1μA.

2. Automotive network(LIN/CAN、FlexRay、IDB-1394)

Incorporates dozens of interconnected networks supporting one another and providesvarious automotive application functions. Since its appearance in 1985, the automotivenetwork includes body LAN, power train LAN and data transmission LAN. Theautomotive network uses several key technologies such as CAN, LIN, TTx, D2B, MOST,IDB-1394 and FlexRay, providing secure and even luxury experiences for drivers andpassengers. Fujitsu's IDB-1394 controller, LIN, CAN and FlexRay micro controllers arenoted for high reliability in the industry.

3. DTV solutionFujitsu entered the digital TV industry in the 1990s. Fujitsu's digital TV solutions areused widely in cable TV, terrestrial broadcasting and satellite TV as well as network

surveillance. Its products include demodulating chips, video decoding chips,codec/transcoding chips. Fujitsu's digital TV solutions are in standard definition and highdefinition set top boxes, PVR/DVR, Encoder/Transcoder, PND portable devices andsecurity monitoring devices.

Components Times, February 2010

Richard Lee, FAE Assistant manager of Fujitsu Microelectronics Pacific Asia Ltd Taiwan Branch, took an interview withComponents Times, sharing his views on trends of 32-bit MCU.

English Version:

Introducing Embedded MCU, Fujitsu Focus In-Vehicle Communication Network

Richard Lee, FAE Assistant manager of Fujitsu Microelectronics Pacific Asia Ltd Taiwan Branch

In order to break the limitation of the design cost and sales price, the market generally anticipates that the 32-bitmicrocontroller will show the expected growth breaking force. Especially for the in-vehicle communication networkapplication in automobile electronics, 32 bit MCU also finds the platform to show its advantages.

The automobile electronics industry is developing towards the three themes including safety, comfortable andenvironment friendly. These three themes were independently before, but they have become the co-existing architecturenow. In order to improve the efficient of mutual aid, in-vehicle communication network is born. Therefore, the currentautomobile electronics feature the high integrated system, not just for hardware, but the software integration is alsoincluded. The manufactures for the related controller must provide various software support services under cooperationwith software technique center, from the basic IC driver program to customized system integration design. Take theFujitsu Electronic as an example, it is developing towards Fab-lite mode and consists the whole process from theregulation making, circuit design, manufacture, packing and text.

Richard Lee, FAE Assistant manager of Fujitsu Microelectronics Pacific Asia Ltd Taiwan Branch pointed, the actioncommunication, automobile electronics, advanced image processing and high speed computing are four main businessindustry of Fujitsu. For automobile electronics, the core developing business is high reliability in-vehicle communicationnetwork and 3D image showing. Mr Lee pointed that in-vehicle is a high accurate, complex as well as advanced system.Therefore, as early as beginning the design of the 32-bit MCU for in-vehicle communication network, Fujitsu has alreadyintroduced the concept of embedded system. Take Fujitsu's MB91460 series as an example, it has provided thedeveloping platform suitable for automobile open system software architecture standard AUTOSAR, which integrating thedriver that can improve the code's rewriting rate and the efficiency of in-vehicle software, the function of integratedin-vehicle network CAN, LIN and FlexRay as well as the work software, and RTE supporting the AUTOSAR architecture.Therefore, the customers are able to focus the development on application which will help to reduce the productdevelopment and verify.

Therefore, the concepts under the in-vehicle communication network, including the demanding MCU design for bodyelectronics, chassis safety, information, force control, are all needed to be integrated into the in-vehicle communicationnetwork. For example, Fujitsu's MB91460 series for the applications in various industries, 15 MCUs have beendeveloped at present fro 64 pins to 208 pins, and it has integrated various in-vehicle communication network CAN, LIN,FlexRay, MediaLB, IDB1394 into a single MCU.

For the developing project on the whole MCU, the CPU design team of Fujitsu has developed the MCU product with 8 bit,16 bit, 32 bit and multi-core architecture. Mr. Li future noted that, there are two MCU business modes. The first mode ismarket directing: the MCU products have been investigated by the department of market strategy, and then the marketarea has been selected, finally the MCU specification have been selected. For example, what kind of MUC architecturemust be had for the MCU under application? What about the RAM size and ROM size? What IP need to be integrated?How about the pin design? The second mode is customized MCU, for which the MCU specification were brought by thecustomer, and then Fujitsu provides the customized MCU design solutions with the integration of the internal sources.When talking about the direction of CUP architecture in the new generation MCU, Mr. Li thought that many softwaretechniques are based on ARM Cortex-M series in current market. Fujitsu also introduces the AMR Cortex-M based CPUin order to efficiently take use of the user resources, which can make the customer manager shorten the productdevelopment time and reduce the customer's and Fujitsu's software development cost.

Bedded industry this year, Mr. Lee takes the positive attitude. The application prospect of the 32 bit MCU is very board.The industry and office automobile are widely used, the cost of the electronics for the whole vehicle largely increased.The emerging market for smart information home appliance, the net termination, hybrid power and electronic car will alsobring the new break of 32-bit MCU. However, low price 32 bit MCU will not replace the existed 8 bit MCU market,because the 32 bit MCU also limited by cost and power in current stage. Besides, the development environment toolsand user habit will also need some time to improve.

Electronics Supply & Manufacturing-China, April 2010

Wang Yu, Deputy General Manager of Fujitsu Microelectronics (Shanghai) Co Ltd, on an interview with ElectronicsSupply & Manufacturing-China, sharing his views on trends of in-vehicle infotainment system.

English Version:

Rate of Pre-installed In-vehicle Entertainment Systems Will Significantly Increase This Year

Issue time: April 1st, 2010Written by Wang Yu, Deputy General Manager of Fujitsu Microelectronics (Shanghai) Co Ltd

Infotainment system is the main development direction of vehicle electronics in the next few years, because as more andmore electronic systems and in-vehicle network technologies are being used, more and more information about therunning status is needed to be provided to the drivers in order to improve the car's driving safety factor. Meanwhile, asthe demand for driving comfort and entertainment performance increase, especially the popular using of car navigationsystem, it demands the manufactures for automotive electronics to increase their investment to the development ofin-vehicle infotainment systems. With the popularization of in-vehicle multimedia network bus MOST/IDB1394, the carentertainment system has been shifted from the concept to the practical application. Therefore, we believe that the rateof pre-installed car entertainment system will increase significantly.

It forecasts that the production of the vehicle entertainment system will increase next year, and it will become thedeveloping trend of the domestic automotive electronics. At present, the major electronics manufactures are focus ondeveloping the next generation of automotive electronic centralized display system, car navigation systems and carentertainment systems, part of which will be provided to the market the second half of this year and the first half of nextyear.

System cost is still constrained the development of infotainment system in the automotive electronics market. As thefunctions of Infotainment system become more and complex, it requires stronger semiconductors and advanced softwarecontrol, which makes the system face cost pressure. As the competition of the vehicle retail market increasingly serious,the car manufactures have stringent control to the cost, and the complex control system both bring a test to systemstability. It requires the engineers must choose the stable and mature solutions when developing such control system,and make comprehensive system test and verify. These issues became the main obstacles to the market of pre-installedinfotainment system.

For the hardware platform, ARM-Base processor might become the mainstream in market for the following reason: 1) Themajor semiconductor suppliers are committed to the development of microprocessor with ARM core, either low-end orhigh-end. 2) There are more and more engineers familiar with the ARM microprocessor, and there are also more andmore development resources and low cost development environment and tools. 3) The experience of the application of

ARM microprocessors in automotive electronic is continually increasing and the quality becomes more and more stable,which help the ARM microprocessor become the mainstream in market.

Wang Yu, Deputy General Manager of Fujitsu Microelectronics (Shanghai) Co Ltd

According to this market trend, Fujitsu Semiconductor also increases the investment on ARM-based microprocessorsand system-chip development. It is expected in the coming years, we will launch a series of ARM-based microprocessorsand SoC chip integrated with graphics controller to meet the growing demand in this market.

For vehicle multimedia, WinCE currently is mainly used in car navigation systems. We are also optimistic about thefuture prospects of Linux, mainly because of in its open and free systems and numerous network resources. At present,Fujitsu Semiconductor has been developing in vehicle entertainment system based on the Linux system, the main controlchip of which is the ones that based on Fujitsu Microelectronics latest generation of ARM-based graphical control chip.We expected to provide customers with complete multimedia system solutions the second half of this year to helpcustomers' completion of system development as soon as possible.

For the car manufactures in China, the more and more demand for the in-vehicle multimedia information system drivesthem to develop and manufacture such systems, which makes the manufactures might provide the electronics systemwith high add-value. Therefore, it provides excellent opportunity for the development of the manufactures and helps themto achieve market leadership.

The challenges that the domestic manufactures are facing is the reliability and stability of the system. The infotainmentsystems become more complex, so it requires considering about the stability of the actual environment, quality controland system perspective while designing the system. Therefore, this becomes the largest challenge for the domesticmanufactures.

The microprocessor and graphics controller products developed by the latest new generation of car multimediaentertainment system follow the usual quality concept on automotive products. It focuses on quality control at thebeginning of the design, and make prevention to the defects might appear in order to ensure that our products meet thestrict automotive standard. Meanwhile, we enhanced the development of the system-chip and complete underlyingsoftware as well as middleware, which can shorten the development time significantly. At the same time, we increase theinvestment on the development of local technique and technique support. With these measures, our customers candesign competitive multimedia entertainment system faster and better with Fujitsu's products, in order to meet marketdemand.

Fujitsu's microprocessor has been widely used in the vehicle of various car manufactures. We have various electronicsystem designs and customer support experience, and also we have established a strong system development team. Wecan provide comprehensive local support from chip to system development, which will help us to get head in today'sincreasingly competitions. Meanwhile, it will help us to face all the challenges from our competitors. At the same time, thegraphics controller from Fujitsu has a leadership in the whole multimedia entertainment system. We are continuing todevelop next-generation graphics controller chip, and in the next few years, will provide its customers with more powerfulchips and systems.

Electronic Engineering & Product World, March 2010

Welch Ding, Product Manager of Fujitsu Microelectronics (Shanghai) Co Ltd, took an interview with ElectronicEngineering & Product World, sharing his views on trends of remote information service system and automotiveinfotainment system.

English Version:

Opportunities in 3G Networks

GPS places a very important role in vehicle infotainment systems. Providing services is of the great importance for futureGPS navigation. Apart from improving positioning precisions, it is also important for GPS to provide real time trafficinformation, and others, so as to guide the traffics. Of course, achieving automatic driving with combined technologiesshould be the ultimate goal for electronic companies.

Welch Ding, Product Manager of Fujitsu Microelectronics (Shanghai) Co Ltd

"From 2010 onward, 3G networks will join vehicle navigation systems, and will have a wide range of applications anddevelopments," Said Ding Jiezao, Product Manager of Fujitsu Microelectronics. With the ubiquitous high-speed 3Gnetwork, the vehicle navigation platform will achieve more online information services, communication services andentertainment services. For example, Fujitsu is now working with partners to combine high-speed 3G networks with thecompany's existing MB86R01 Jade navigation platform reference designs, in order to help customers achieve morein-car information application services.

At present, in China's mainstream vehicle navigation markets, the development of "after-sale market" is more vigorousthan "previously installed market", with diversified functions, such as, GPS navigation, Bluetooth, backup video, digital TVand others, almost including every aspect of common features. But different manufacturers have different productpositions. Take Fujitsu for example, the company is mainly involved in the previously installed market, and less involvedin after-sale market.

Entertainment Electronic Chip from Fujitsu Microelectronics

In the first quarter of 2010, Fujitsu will promote low-cost CD-less digital MP3 and WMA single-chip solutions formultimedia car audio. In terms of high-end auto navigation and multimedia entertainment, Fujitsu introduced the industry'sfirst "1394Automotive" (IDB-1394) controller chip MB88395 for high-definition video in 2009, to achieve high definition1080P video transmission, cutting down 30% of the cost in vehicle multimedia network systems, and reducing 70% of theharness (cables). The Graphics controller SoC Ruby MB86298 used in automotive infotainment systems, is not onlyprovide embedded systems with high graphic processing capabilities, but also is the industry's first chip that can putvideo signals to four displays, and handle four video inputs.

Components Times, March 2010

Lu Biao, Marketing Manager of Fujitsu Microelectronics (Shanghai) Co Ltd, took an interview with Components Times,sharing his views on trends of USB 3.0.

English Version:

Fight for the Throne of USB3.0

USB is the most popular transmission interface in the world, almost becomes the only specifications for externaltransmission and lays the foundation for USB Kingdom. USB3.0 specifications were introduced as high-blooded prince in2008 and are 10 times faster than USB2.0. Nowadays, the introduction of USB3.0 products means that it will hold realpower and formally ascend the throne. To USB3.0, taking the territory of his father is more like a war against himself andhis royal demeanor determines the future of USB Kingdom and even USB technology.

In the time when there was only train, we don't know that Taipei and Kaohsiung can be included in one-day life circle.Express railway changes people's action mode with its high speed. Have you once thought about how our informationbehavior will be changed if file transmission is 10 times faster than before?

Asus N series of notebooks have been equipped with USB3.0; HP and Fujitsu's notebooks have been certified by USB-IF(USB Implements Forum); Seagate and WD are promoting external hard disks; and PQI and Supertalent take the lead inFlash disks. These all are "merchandise" we can buy from the market.

USB3.0 is neither an idea without practical significance any more, nor a chip or process far away from us, quicklyreplaces USB2.0 omnipresent in our lives, even goes beyond PC industry and consumer electronics, and changes ourlives like express railway.

The Rise of USB Kingdom Attracts 2.7 Billion Users' Attention

As a conspicuous consumer electronics exhibition in USA, CES is viewed as an indicator for whether the economyrecovers or not in 2010. USB-IF exhibition booth stands tall and upright in the middle of South Hall of Las VegasConvention Center. As a transmission interface, USB3.0 becomes a hot topic of CES this year.

Why can USB3.0 attract so much attention? We should first know who his father is.

USB3.0 is the most popular transmission interface in the world - USB, which has experienced the times of USB1.0 andUSB1.1 and USB2.0 makes unprecedented success. According to statistical data provided by In-Stat, 2.7 billion USBdevices have been sold throughout the world by 2007, meaning that each living Chinese people hold a USB device ontheir right and left hands.

Figure 1. 2010 CES Show. USB3.0 becomes a hot topic and ASMedia Technology Inc. interacts with USB-IF well.(Photo/ASMedia)

Keen Competition between Chip Manufacturers

Dynastic Changes

Although USB Kingdom has a wide territory, USB transmission speed of only 480Mbps makes later products fail tomaximize their performance like a fancy roadster stuck in muddy ground.

In 2008, USB-IF released USB3.0 specifications, which is 10 times faster than USB2.0, can reach transmission speed ofup to 5Gbps and makes many manufactures go into battle.

Everyone can sense commercial opportunity. When USB transits from 2.0 to 3.0, intense reshuffle happens to upstreamchip manufacturers in industry chain. War situation of USB Host is simplex and only NEC gets stable shipment, butFresco has accepted the order from Taiwan manufacturers and is prepared for mass production. In addition, ASMediaTechnology Inc. actively prepares for the war and is predicted to launch low-cost Host chip. Fierce fight will be inevitable.

As for USB Device, the flame of war has started since USB2.0, and many new faces never met show up.

Foreign manufactures which launched new products, such as Core Micro Technology Co., Ltd. and FujitsuMicroelectronics, didn't go into battle of USB2.0. Many Taiwan manufacturers with strong strength enter this market, suchas ASMedia with Asus as its big shareholder and VIA Labs of IA Technologies, Inc. Those manufacturers which dedicatethemselves to USB field, such as ITE Tech. Inc. and Alcor Micro Corporation, take no action, and only Genesys Logicand Prolific Technology Inc. keep pace with the industry. These manufacturers have their own niches and the competitionin USB3.0 will be keen.

However, in this battle, Faraday Technology - IC design service provider - actually cut a smart figure. Only FaradayTechnology participated in SuperSpeed USB Developers Conference hold by USB-IF in May 2009, cooperated withFresco in UNB Host and with Prolific Technology Inc. in USB Device, and was the first to convert USB3.0 concept to realearning.

Pile Consolidating Action

Mainboard Manufacturers Give Sufficient Opportunities to Save Faces No matter how keen the competition is, playersjust want to bring USB3.0 to the market as soon as possible and make USB3.0 the king of high-speed transmission. Thefirst step is to seek help from USB Host to solidify their position.

Windows7 provides support for USB3.0, meaning that Microsoft gets the ticket for operating software. Everyone thoughtthat Intel - important driver behind USB-IF - would actively develop south-bridge chip with USB3.0 support, but in fact Intelheld a conservative attitude toward USB3.0 till the 1st quarter of 2010. Jingci Liu, director of technical marketingdepartment of Asia Pacific Area of Intel, said that everything was undetermined.

However, mainboard manufacturers can't wait that long. Asus, Giga-Byte Technology Co., Ltd. and other manufacturersintroduced mainboards and expansion cards with USB3.0 support. Zhixiong Chen, vice president of Asus, supportsUSB3.0 and said on CES show that USB3.0 would be highly likely to be generalized as long as manufacturers activelyinvest in it.

Through reviewing the achievement made in the first round, we can find that USB3.0 consolidates this position in USBHost though it is only supported by mainboard manufacturers instead of Intel and that the competition in USB Device willalso follow this mode.

Figure 2. USB Dashes Forward at an Increased Speed - BigPic:553x144

3 Steps for USB3.0 to Seize the Market

All the manufacturers who support USB3.0 hope that USB3.0 can replace USB2.0 omnipresent in our lives and seize themarket. However, 10 times faster transmission significantly increases development complexity. No matter whether theyinvested in USB before or not, the manufacturers said all with one voice: "It is really hard to implement physical layer!"

To Resist Foreign Aggression, We must First Get Rid of the Enemy within

Comparability Matters

Due to high speed, it is hard to control electrical characteristics and signal quality, and power management scheme ismore complex than USB2.0. Developers familiar with the whole architecture are the key and should perform cross testwith USB Host again and again so as to overcome the biggest challenge - comparability.

For example, ASMedia was first certified by USB-IF in China, started the R&D of critical IPs at the end of 2007 andcarefully deployed it for a long time. Genesys Logic has updated 4 versions before its product is launched so as toimplement absolutely reliable physical layer. Jifang Ma, deputy general manager of Prolific Technology Inc., said that theissue of comparability seems easy to solve at present when only NEC can provide products supporting USB Host, butthe permutation and combination will be too numerous to mention one by one in the future, so USB3.0 should learn fromUSB2.0 to implement the comparability.

By reviewing available USB3.0 application products, we can find that it mainly targets storage field. All the USB Devicechip manufacturers focus on USB to SATA storage control chips and some of them extend to bridge control chips.Therefore, the first target of USB3.0 is external storage devices.

Figure 3. Available USB Host chips are mostly from NEC and Fresco Started Mass Production in the 1st Quarter of ThisYear

Step1: External Storage Device

High-end Product Tests Water Temperature and Whether the Products can be Generalized or not Depends on Price

External storage devices turn to ultra high speed transmission due to some reasons. The capacity of hard disk androtating speed increase quickly, but transmission speed of USB2.0 is as slow as cattle. Once new specifications arereleased, if the price of new product isn't much different from previous product, why not choose new specifications tofree the speed suppressed for a long time? Nianqu Peng, technical marketing manager of Genesys Logic, said,"Consumers can feel the difference in speed!" The reason why USB3.0 is applied to storage devices is high speed.

Development pace of Trek Thumb Driver, the most popular external storage device, is slow due to the restriction ofnumber of coils and actual capacity of Flash, and only products from Supertalent and PQI were exhibited on CES show.Industrial Technology Research Institute also took the opportunity of USB3.0, cooperated with other manufacturers inlaunching USB3.0 thin memory cards, but whether thin memory card will be included in USB-IF specifications or notremains to be determined by Thin Card work group of USB-IF. Physical layer of thin card is harder to implement andconsequently is predicted to be put into mass production at the end of the 2nd quarter or at the beginning of the 3rdquarter.

External hard disk market booms at present. WD and Seagate have introduced external hard disks, and American andTaiwan manufacturers gain what they want. However, the product newly released by Seagate includes all the upgradekits and has selling price of up to US$179.99. Such a high price cools down consumers' enthusiasm for high speed. In allfairness, USB3.0 does has reason to make consumers in memory field pay for it, but after high-end products take overthe position, only mid-end and low-end products can be generalized among common person.

Step2: Consumer Electronic Products

Technologically Feasible but Difficult in IntegrationThat USB3.0 being the king is a step in storage area. However, what's the next step? The dominator in the era of 2.0 willnot always keep its place to 3.0. Similarly, the one getting a head start in storage area of 3.0 will not surely become thefinal winner. In the visible development progress, hub control chips and graphics control chips will be the next foreseeable

step. From the list of products certified by USB-IF, it can be seen that USB 3.0 products will be used in many devices inthe computer industry. In addition to mainboard, notebook, external hard disk and portable disk, USB 3.0 products will bedeeper into people's life with the advantage of super-high speed.

USB3.0 is only limited to computers in 2010 but will be extended to the field of consumer electronics since 2011, saidJohn O'Neill, the Vice President of Marketing of Symwave. Mr. LAU Chi Yuen, a team leader of Information &Communications Research Laboratories of Industrial Technology Research Institute of Taiwan holds the same attitudetowards USB3.0 and recognizes the huge potentials of USB3.0 slim memory card in the consumer electronics markets ofdigital camera, digital video camera, etc. Taking 3D digital camera as an example, one 3D photo is acquired based on thesynchronous operation of the left and right lens, doubling the memory space needs. Thus, large capacity with super-high-speed is just right, and USB3.0 will be an inevitable trend.

Surely, USB3.0 can be realized technologically. However, it undergoes the barrier of transmission interface. The coreproblem lies in whether new SD card specifications for key vendors can be integrated.

Step3: Wireless, Fiber and Communication Device

Exciting Prospects but Indefinite Implementations?

Express railway's unprecedented convenience makes people trying a round trip between Taipei and Kaohsiung in a day.However, will we see some innovations on the application layer after USB3.0 is widespread?

USB may serve as the transmission interface of screen videos, supposed by Perng Nei-Chiung daringly. Coincidently,USB monitors and DTV are really possible in the predictions of John O'Neill. With a closer relation between intelligentmobile phone and computer, the gap between device and host becomes increasingly blurred. USB may be applied tomobile phone. The more information processed by mobile phone, the more opportunity for USB3.0, said Ma Jifang.

Furthermore, there are some fantastic combinations, such as combination with fiber network or wireless unit. With soconvenient and quick applications, it really seems exciting. However, please bear in mind that USB3.0 only commencesits first step of expansion. Just like stocks of very high price are not real money before being sold. Therefore, it should beobserved whether those exciting prospects come true.

Figure 4 Chip Vendors Rush for USB3.0 Markets - BigPic:649x552

How to govern a domain upon inauguration? The biggest rival of USB3.0 is itself.

As for the current situations, will USB3.0 successfully gain the crown and take over the vast domain of USB kingdomfinally?

Of course for USB3.0. Because USB2.0 is so successful and popular, it is hard for USB3.0 to reject the crown. Interface1394 has lagged behind. Only SATA 6G is comparable in terms of speed. SATA reigns over internal components and USBcontrols externals in computer area all along. Thus, there is no direct conflict between them. But, the possibly duplicatede-SATA is still inferior to USB in terms of popularity and convenience. To be frank, the competitor of USB3.0 is just itselfand its previous version, rather than others, because of tremendous achievements of USB2.0.

Slender Reasons of Being Fast

Innovation Application is a Key Factor

Look at your mouse. Today mice all use USB interface but still with USB1.1 chip inside. Why does the specification of 10years ago still exist in the era of USB3.0? Simply, it is not necessary to break a butterfly on the wheel. Similarly, let'slearn from the thinking model of Apple's Steve Jobs. Just think about consumers' application demands, we will getamazing answer: "why so high speed?" If no reason of being fast is found out for consumers, why will consumers pay forhigh speed of USB3.0?

That is also why the whole industry believes that USB3.0 should actively develop innovative applications. But, a timely

arrival is better than an early one. How to play in future? It depends on how to transform ideas into businessopportunities. Currently all players, foreign-funded or Taiwan-based, old brand or rising star, intend to develop otherfields. Taiwan-based factories will keep its competitive price and develop more USB3.0 product lines. Foreign-fundedcompanies seem to take real actions too. John O'Neill expressed that Symwave has corresponding policies againstsharp decrease in chip price.

Figure 5 Diversified USB3.0 Application Products - BigPic:799x577

Chip Price Slides down

Is an Earlier Prime Time Valuable?

While talking about chip price, Ma Jifang expressed his feeling of both love and hate. He said, "This is the fact, we wouldfrankly accept it". Perhaps, this is the common thinking of many vendors plunging into the USB3.0 market.

John O'Neill has ever estimated in 2009 that USB3.0 would encounter its prime time for inauguration when the USB3.0chip delivery reaches 50 million and the price difference from 2.0 is less than US$ 4. In that year, the price of USB3.0was lower than US$10, and the difference is US$ 8, bringing a market of great potential. Now, the difference has droppedto US$3, but delivery in the whole industry is remarkably lower than the estimated amount. Perng Nei-Chiung agreedhonestly that USB2.0 chip suffered from quite low gross profit. USB3.0 was previously expected to boost profitability. But,the rate of drop is beyond expectation.

In comparison with the process of substituting USB1.1 with USB2.0, consumers believed that "they only pay a little bitmore money for better specification" when the price difference between USB2.0 and USB1.1 has gone down to a certainrange. In view of downward compatibility, USB2.0 thus formally substituted USB1.1 and made remarkable achievements.Now, vendors are eager to follow this model to substitute USB2.0 with USB3.0. The duration of price drop is excessivelyshortened. It is forecasted that the price difference would reach the baseline of US$ 1 a quarter later. As for this, Mr. LuBiao, Marketing Manager of Fujitsu Microelectronics (Shanghai) Co Ltd, said that the price fluctuation was a necessaryprocess but the market mechanism would dominate the price within a proper range.

Certainly, the falling price helps product popularity. With regard to the price fluctuation, John O'Neill and Ma Jifang havefixed the previous estimates and believed that the price difference had to be less than 10%, so that USB3.0 cansubstitute market place of 2.0 totally. However, is an earlier prime time valuable? Is an awkward king still able to show hisdignity?

Key Issue I

What a King will USB3.0 be?

It is said that USB3.0 could not get key breakthroughs without Intel's opinions. It is only partly right. Intel has really holdkeys. But when USB3.0 devices emerge almost with posture of disregard and competitors of AMD etc. actively contactrelated vendors, will Intel still take no action superciliously?

Figure 6 Intel is not active to launch USB3.0, possibly making chipset vendors getting a chance to step in.

Besides, Intel is a key member of USB-IF. NEC, a giant in terms of HOST, is quite friendly with Intel and will not wait for along time. It will even take a stand after the third quarter. Namely, Intel is only able to control the inauguration time butunable to decide who inherits the throne, because USB3.0 is the only candidate for successor of USB2.0 to date.

With its rich predecessor, USB3.0 will undoubtedly ascend the throne. Market reaction is really good. FujitsuMicroelectronics of early delivery has realized the goal predicted in 2009 of selling 1 million chips per month. Theresearch report of In-Stat indicates, the annual composite growth rate of USB3.0 markets would exceed 100% from 2009to 2012. In 2012, 500 million USB3.0 devices will be delivered.

But, values are created based on blind competitions of lowering price or of innovative application. The problem is of thesame significance for both vendor and consumer. Can the future tech life make breakthroughs? Can the chip vendorssurvive by lowering price? It depends on what a king will USB3.0 choose to be?

Eet-china.com, March 12, 2010

Alex Peng, marketing assistant manager of Fujitsu Microelectronics (Shanghai) Co Ltd, and Lu Biao, Marketing Managerof Fujitsu Microelectronics (Shanghai) Co Ltd , responding to the interview with eet-china.com during IIC-China 2010,introducing Fujitsu Microelectronics' latest products such as MB91490 and MB95330.

English Version:

Two Highlights of Fujitsu's Products at 2010 IIC-China--Motor Control MCU and USB3.0-SATA bridge chip

Fujitsu Microelectronics shows off its leading products at 2010 IIC-China. Motor control MCU unveiled at the MCUsection of Fujitsu Microelectronics' show booth. Fujitsu Microelectronics is the major MCU supplier in China's white

appliance market. In 2009, the implementation of the standards of white appliances leads to the domination of frequencycontrol in air conditioners and other appliances. In light of this, Fujitsu put forwards the latest products of 32-bit MCU -MB91490, as well as 8-bit MCU-MB95330 series, these products are specifically aimed for these applications.

Fujitsu MB91F492 Frequency Control Demo

MB95330 motor control evaluation board

"180-degree frequency conversion air conditioner is hot now. Compared with the previous white home appliances,frequency conversion requires more on computing speed and has a unique algorithm for motor control, it also requiresstability." Said, Peng Tao, Senior Product Engineer of Market Department of Fujitsu Microelectronics (Shanghai) Co Ltd."and MB91490 series is just in line with these requirements."

According to Peng Tao, MB91490 series is a general-purpose 32-bit RISC micro-controller, inside, it incorporatedFujitsu's proprietary of FR60 core and compatible with FR series CPU, it is mainly used in home appliances and industrialfrequency control, such as 180 degree DC inverter air conditioner, DC brushless sensor-less inverter washing machine,etc.

The MB95330 series features Fujitsu's proprietary of FMC-8FX CPU core with rich built-in peripheral resources, it can beused for multi-channel DC motor control, BLDC motor control and 120 degree DC inverter motor control. According toPeng Tao, this MCU series has four major features, they are: appropriable product, it dedicated to motor control withbuilt-in hardware control module and provides driver software; cost-effective, with rich peripheral resources, significantlyreduced the external circuit; high quality with reliable Flash memory and superior electromagnetic compatibility; easydevelopment, with online debugging function, and low-cost development kits.

At the same time, Fujitsu Microelectronics also presents an array of low pin MB95200/260 Series 8-bit MCU, which iseasy to develop and have integrated development environment. According to Peng Tao, its typical applications includepower tools, chargers, small appliances, automatic meters, home security, etc. This series of low-pin MCU has thefollowing advantages: power management - Configurable standby and sleep mode allows engineers to better control theirsystems current consumption; measurement system - small pins and low cost, it can be well applied to any spacerestraint product; external controller – it can be used as an extension of the host controller so as to improve the system'stiming cost and space.

MB95200 Development Tools

Fujitsu Microelectronics' easy development tools with low cost. It is divided into two parts which can do chip erase,programming and simulation.

USB3.0-SATA bridge chip is another highlight at the event of IIC-China. According to Lu biao, Marketing Manager ofFujitsu Microelectronics (Shanghai) Co Ltd, the high-speed data transmission chip is the first of this kind in the industry,which supports USB 3.0 specification and high-speed USB, for PC peripheral equipments. Through the relevant USB 3.0intellectual property rights, Fujitsu integrated USB signal communication control circuit, SATA signal communicationcontrol circuit, USB 3.0, SATA protocol, order control circuit and high-speed serial interface technology which isproprietary owned by Fujitsu.

In fact, the delayed USB 3.0 chip introductions on the market by the main CPU manufacturers has hindered thedevelopment of USB 3.0 .But Fujitsu has expressed its full confidence for USB 3.0 in 2010: " the change is unstoppable,just like the change from USB1.1 to USB2.0, no one can stop it, we believe that the era of USB 3.0 will come true.Consumers will witness the emergence of a large number of related equipment at the end of this year."

Currently, USB 3.0 is mainly used in two ways: On motherboard, or go with appropriate adapters, both are fit in withFujitsu's equipments. "At present, USB 3.0 bridge is mainly used in external storage devices or CD drivers, I believe it willbe included in portable devices and disk players and others in the coming days." Said Lu biao.

Fujitsu Microelectronics introduced two USB3.0-SATA bridge chip solutions

According to the testing results on the USB 2.0 and USB 3.0 hard disk done by Fujitsu Microelectronics, theread-and-write speed of 3.0 has tripled over the speed of USB2.0 hard disk. If further connected with the solid-state harddisk, the speed can reach 200MB / s over. In fact, these data are increasing along with the quality improvements ofUSB3.0.

According to Fujitsu, the biggest problem of USB 3.0 adapter, today, is compatibility, which draws much attention. Theequipment may not recognize it when plugging. In light of this, Fujitsu has checked almost all kinds of hard disks on the

market, in order to solve this problem through updating our database. "At present, the market size is not big, but I believethe shipments will have a tremendous increase at Q3, Q4 of 2010," Said Lu biao.

In addition, Fujitsu Microelectronics also demonstrated 3D image display controller, MB86R01 SoC solutions for carmultimedia systems, and low-power consuming memory FCRAM products for digital consumer electronics, and ultra-lowpower consumption Full HD H.264 codec --MB86H55/MB86H56.

Dianyuan.com, March 12, 2010

Wang Yun, Marketing Manager of Fujitsu Microelectronics (Shanghai) Co Ltd, took an interview with dianyuan.com duringIIC-China 2010, introducing Fujitsu's power management IC products and solutions showcased at the tradeshow and keyapplication market.

English Version:

The 4 channel DC/DC converter IC for LCD display from Fujitsu Debut IIC-China 2010

March 4-5th, IIC-China 2010, the15th Annual International IC Conference & Exhibition held in Shenzhen as scheduled.Each session of the IIC-China is not only a convergence of hot technique and latest products, but also includeswonderful seminar inspiration the innovation ideas. In this conference, Fujitsu Microelectronics Co., Ltd fully showcaselatest products and solutions for automotive electronics, digital HD, home appliances, personal electronics and powermanagement, which reflects Fujitsu Microelectronics' strong R & D strength and great attention to the China market.Power Network editorial team has a live interview to Wang Yun, Marketing Manager of Fujitsu Microelectronics

(Shanghai) Co Ltd.

I. Could you please introduce what products and solutions in power management IC does Fujitsu have?

4-channel DC/DC converter IC for LCD display

4 channel DC/DC converter IC MB39C31A for large screen LCD panel is a system power IC, which can provide the fourvoltages that is necessary for the large screen LCD panel with a single chip. It is built in a switch field effect transistor forlarge current driver, which is especially suitable for large screen LCD and monitors.

Application of LCD display

Application example for portable TV system

Application Example for USB-SATA bridge

Single Channel synchronous rectifier buck DC/DC converter IC-MB39A130A

1. Abstract

MB39A130A is a test by the end of the, single channel N-ch/N-ch Synchronous Buck DC / DC converter IC with bottomvalue comparison method. As supporting low duty cycle, this chip can output a stable voltage even if the drop voltage islarger. This chip does not only achieve faster transient response, high efficiency, but also built-in extensive protectionfutures.

2. Features

Converting efficiency: 96% (Max.)The frequency can be set by the external resistor: 100 kHz ~ 600 kHzHigh precision reference voltage: ±1.0%

The scope of the output voltage: 0.7 V ~ 5 V or the fix voltage is 1.2 V/2.5 VThe external input reference voltage is supportedThe scope of input voltage: 4.5 V ~ 25 VThe build-in settable capacitance saturation test functionBuild-in over voltage protectionBuild-in low voltage protectionBuild-in over current protectionPOWER GOOD outputBuild-in overheat protectionBuild-in soft start circuit independent of the loadBuilt-in load-discharge control circuitBuilt-in synchronous rectifier output section supporting N-type MOS FETStandby current: 0 [μA] (Typ.)Small package: TSSOP-24 (4.4 × 6.5 [mm])

3. Application

Digital TVCopierSTBBD、DVD player/recorderProjectorOther advance equipment

Example of Application Circuit

II. What is the major object market for Fujitsu in IIC-China 2010?

The target area of Fujitsu includes automotive electronics, white goods, digital TV, medial electronics and industrycontrol.

In power management

The products displayed by Fujitsu Microelectronics are equally attractive. For large-screen LCD panel, our companyintroduced 4-channel DC / DC converter IC MB39C313A, which is a system power supply IC. It can provide the fourkinds of voltages that large-screen LCD panels needed through a single chip. It is also built in switch FET for the largediver, which is optimized for large-screen LCD TV and monitors. Another new power chip MB39C022 integrated single-channel step-down DC / DC converters for digital TV and single-channel low-noise LDO for analog circuits. MB39C022are popularly used in CMMB and USB3.0 module and they are the best choice for power system in portable equipments.In addition, Fujitsu Microelectronics will also display power tools and lithium rechargeable solutions based on the powerchips MB39C134.

In addition, Fujitsu Microelectronics will showcase a series of industry-leading products in this exhibition, such as theindustry first USB3.0 –SATA bridge chip MB39C30, which can support the external storage device such as HD and thehighest data transfer rate up to 5Gbps; the world leading image display controller for in-vehicle multimedia system; andthe low power storage FCRAM products for digital consumer electronics equipment. It is fully demonstrated FujitsuMicroelectronics cutting-edge technology and leadership in the industry.

In microcontroller

Fujitsu Microelectronics showcases the latest 32-bit microcontroller FR60 series - MB91F492. The chip is built-in motor

control module and fast digital-analog conversion for 180 DC inverter air conditioner control and industrial frequencycontrol. In addition, Fujitsu Microelectronics also offers variable frequency drive control of this product. Through thealgorithm with independent intellectual property rights, we achieve a high and low frequency stability control, PFC control,weakening control and torque compensation function. For motor control market, Fujitsu Microelectronics has developedlatest MB95330 series supporting multi-channel DC motor control, brushless DC motor control or 120 degrees invertercontrol. This new product equipped with evaluation board and the software and file for motor control, simplifying thedevelopment of motor control. In addition, high performance microcontroller MB95220 and MB95260 series with 8-bit lowpin count will also debut booth.

In digital TV

Digital TV has been the focus developing areas of Fujitsu Microelectronics. Stable performance, low power consumptionis consistent characteristics of its products and solutions. In this exhibition, Fujitsu Microelectronics has brought themarket-leading full HD MPEG-2/H.264 decoding, encoding, trans-coding chip products and solutions. It includes theMB86H5x series products popular used by many leading decoding equipment manufactures home and abroad, andMB86H5x series two-way interactive full HD decoder chips popularly used in terrestrial, satellite, cable, securitymonitoring and IP markets.

China Electronics News, March 16, 2010

Fujitsu Microelectronics won the award of The Most Popular Semiconductor Brands in China 2009 organized by ChinaElectronics News. This is the fifth consecutive year that Fujitsu Microelectronics has been awarded with the recognition.Cao Miao, Asia Pacific Deputy General Manager of Corporate Strategy and Marketing of Fujitsu Microelectronics took upthe interview with China Electronics News, sharing her views on Fujitsu's brand strategy.

English Version:

Cao Miao, Asia Pacific Deputy General Manager, Corporate Strategy and Marketing, Fujitsu Microelectronics:Introduce New Technology and Product to Elevate Brand Value

　　Corporate strategy of international semiconductor companies: "Chinese localization" to "Local globalization",demonstrates the continuous evolution of brand image.

　　The advancement of technology is increasing the investment risk in the semiconductor industry.

The latest corporate strategy of international semiconductor companies: "Chinese localization" to "Local globalization",demonstrates the continuous evolution of brand image. Companies are looking to introduce local designs and products tomeet demands of local consumers. International companies are attaching more and more importance to the localizationof their brand. (The increasing focus or importance of..) Local design centers and engineers, local customer needs, local

market demands, local technical support are all in the hopes of cultivating brands in the local market. "Local globalization"indicates that brands are being elevated to a new level, and that "Chinese localized" technology and products can also beadopted in the global market.

Stand in the local market to view the global market

The saying goes, "stand in the local market to view the global market." "Stand in the local market" means we have to bein the local market but does not necessarily mean understanding the local market. Fujitsu is fortunate to have a team ofexcellent local talent who have a keen understanding of the local business environment. They are able to distinguish theunspoken requirements and turn them into visually clear product instructions. Our professional engineering team then canturn these dreams into reality. In the last few years, Fujitsu has been building product R&D and technical support centersin Shanghai, Chengdu and Hong Kong. We have also participated in a broad spectrum of industry forums, cooperatedwith major companies in the industry and have built joint labs with many key universities. Today, more than half of ourengineering team is developing products and solutions for our local customers. Our products not only have adopted theadvanced technology from our headquarters, but can also meet the local market's demand. After many years of hardwork, products designed in our China design centers are also being sold in the global market, such as HD digital TVsolutions, MCU and power products.

We also have a long history of working with local Chinese universities, including, among other things, the building of jointlabs, joint development programs, organizing regular seminars, writing textbook and holding nation-wide contest.Currently, we have independent labs in over 10 universities, cooperating with them in all the major provinces and cities inChina. "Fujitsu Microelectronics Cup MCU Design Contest" has become a brand in of itself. Students from around 200universities participate in each contest, helping to bring Fujitsu's advanced technology and ideas onto campuses, whileallowing Fujitsu to see the great potential of Chinese students becoming excellent future talents.

Re-organization makes the market positioning clearer

Fujitsu has gone through various acquisitions and re-organizations during the many years of development. Namely,Fujitsu acquired Chengdu-based West Start Chips in 2007, a very important step in Fujitsu's localization strategy. TheChengdu design center works closely with the Shanghai design center and Hong Kong design center, delivering strongtechnical support for brand localization, while also interacting closely with the global market. Each have direct interactionwith other Fujitsu design centers all over the world, making them world leaders in their respective technologies.

In 2008, Fujitsu Microelectronics branched off from Fujitsu group and became an independent wholly owned subsidiary.This move was closely affected by the development of the industry, namely, that the advancement of technology isincreasing the investment risk in the semiconductor industry. As such companies have to be able to make decisionsquickly in today's fierce competitive environment. Although big companies have strong cash reserve, they are slower atdecision making and less flexible than smaller companies. Thus, the purpose of branching off was to be faster at decisionmaking and to raise operation efficiency. After branching off from Fujitsu group, Fujitsu Microelectronics has been able tomore easily build a clear image in the semiconductor industry. Before, when people thought of Fujitsu, they would think ofservers and computers, which are also excellent representatives of Fujitsu brand image. After branching off, when peoplethink of Fujitsu Microelectronics, they would know it as Fujitsu semiconductors. To this end, Fujitsu Microelectronics hasa clearer market positioning based on its original brand value.

Fujitsu has always attached great importance to the corporate brand, and continued to invest in maintaining the brandeven during the global financial crisis. Cutting cost was only felt at the operations level. Combined with our pursuit of highquality technology and service, we endeavor to give our brand a unique positioning and distinguishability. As thesemiconductor industry starts to recover from the economic crisis this year, we will put greater effort in investment inR&D and brand promotion. This year, we will introduce a line of automotive stereos, car body control and HD digital TVproducts, as well as new power products applied in LCD, PC, and NB. We will also introduce new microcontroller seriesproducts. Brand image is closely connected with a company's technology, products and service. Using advancedtechnology to continuously introduce new products that meet market demand is key to elevating Fujitsu's brand image.

Fujitsu's brand message

Fujitsu's brand represents Fujitsu's pursuit of the ideology of infinity. The infinity sign symbolizes the sun and the earth,the universe where sky and land are linked. This symbolizes the infinite space of Fujitsu's creativity. In addition, using thecolor red represents Fujitsu's infinite vitality in facing the future.

The most popular semiconductor brand in China 2009

Fujitsu Microelectronics: Localization strategy is being implemented step by step

In April 2009, Fujitsu announced its partnership with TSMC in the development of the 40 nm ASIC and ASSP. In doing soFujitsu Microelectronics has transformed from IDM to Fab-lite, changing its previous strategy of putting a great amount ofcapital investment in fab. Fujitsu's current strategy is more focused on IC design and solution development.

This shifting strategy is in line with the whole semiconductor industry's development trend, and has also enhanced FujitsuMicroelectronics' IC design and R&D. Today, Fujitsu Microelectronics has three design centers in China with a staff ofover 200. In 2009, the number of R&D staff increased by 20%. More importantly, most of Fujitsu's product lines for theChina market are already locally designed and developed, a very rare phenomenon among international semiconductorcompanies. The success of localization has enabled Fujitsu to grasp opportunities in the areas of automotive electronics,home electric appliance and other areas to enter the countryside market. It has also enabled Fujitsu the opportunity toenter early in the HD digital TV field. Today, Fujitsu's HD solution is vastly recognized and adopted by consumers. Apartfrom enhancing influence on microcontrollers, automotive electronics, audio, and low-power analog chip product lines,Fujitsu has also introduced the USB3.0, an important product, enriching its existing product lines.

The strategy of step by step localization is key to Fujitsu Microelectronics gaining brand influence in the China market.The transformation from IDM to Fab-lite has provided better conditions to the localization strategy, which will enablebetter development in the China market.

21ic.com, April 15, 2010

Andy Chang, Senior Marketing Director, Fujitsu Semiconductor Asia, in the video interview with 21ic.com during CCBN2010, introducing Fujitsu's latest products and solutions showcased at the tradeshow and sharing his views ontri-networks integration.

English Version:

Latest and Most Comprehensive Broadcast Solutions from Fujitsu Help the Three-Network Convergence

Overview: Fujitsu Microelectronics (Shanghai) Co., Ltd. to bring its latest and most comprehensive range of broadcastsolutions to the Eighteenth China Content Broadcasting Network (CCBN2010), which is held in Beijing's ChinaInternational Exhibition Centre from March 23 to 25, 2010. Company will give a comprehensive display of its latestproducts and total solutions for HD digital TV, the next generation radio and television networks as well as new media.

Andy Chang, Senior Marketing Director, Fujitsu Semiconductor Asia, said, "Fujitsu Microelectronics has been alwaysfocused the innovation and development of radio and television industry. The three major themes of this CCBN includehigh definition, next-generation radio and television networks and new media which are also our focus. Therefore, we

specially display a series of targeted, the tree themes based solutions in this exhibition. On the one side, we sincerelyhope to share our latest innovation result in broadcast television industry with the other professors under CCBN platform;on the other hand, we hope to discuss the developing trend of the broadcast and television industry with the industryprofessor and promote its development in China even all over the world."


Affa Au, General Manager of Applications Engineering Department of Fujitsu Microelectronics, took an interview withChina Electronics News, sharing his views on the hot topics such as tri-networks integration and HDTV.

English Version:

Highly Integrated Chip Reduce the Total Cost of Set-Top Box

Affa Au, General Manager of Applications Engineering Department from Fujitsu Microelectronics

Any manufacture on the chips for set-top box will not ignore the Chinese marketAs products from different manufacturers will gradually converge, product differentiation will be reflected in thesoftware more and more

Since 2009, the key product of Fujitsu Microelectronics is HD chip, which got good market response. For China's cableTV market, Fujitsu Microelectronics introduced MB86H60 series chip-based DVB-C HD set-top box solutions. This chip isembedded with security Chip-ID, the length of which is 128Byte, making it especially suitable for non-card CAS (ColumnAddress Strobe) or soft card CAS in one-way, two-way and NGB network. At the same time, as it is developed based onhigh-performance ARM11CPU architecture, it is easier to build a unified high-definition open platform. At present, thissolution has been used by the operators on TV cable in Guangxi, and more than 200,000 users are applying the set-topboxes based on this solution.

Fujitsu Microelectronics also displayed several solutions on terrestrial broadcast for Chinese market in this exhibition,such as the NGB HD set-top box solutions supporting both China's AVS standard and DRA standard. It has integrated thelow cost HD set-top box solutions on modulation chips from various popular CTTB (Terrestrial Digital TV).

Currently, around 70% set-top boxes are manufactured in China. Therefore, any manufacture for set-top box chip will notignore the Chinese market. A significant feature of China Digital TV market is the broadcasting operators are scattereddistributed and various operators have different product requirements. Fujitsu Microelectronics pays close attention tothese different demands to provide differentiated solutions.

The promotion of the set-top box face greater cost pressures, so the developing trend is to integrate more features in themain chip which is an effective way to reduce the cost. With the continuous improvement of chip integration, the productsof different manufacturers will gradually converge, so product differentiation will be reflected in the software more and

more. In the coming year, Fujitsu Microelectronics will also offer several chips for high-definition digital set-top box. Wehope that we can enhance the competitiveness of these products through the differentiated product characteristics inorder to avoid the homogenization of products and price wars. Even for the same product, we will introduce differenttechnologies based on various demands, for example, the package of the chip can be varied based on the requirementsof the whole system.

Dvbcn.com, April 14, 2010

Anthony Wong, Senior Manager of Marketing Department of Fujitsu Microelectronics (Shanghai) Co Ltd, took aninterview with dvbcn.com during CCBN 2010, introducing Fujitsu's development concept and solutions in HDTV.

English Version:

An Interview to Anthony Wong, Senior Manager of Marketing Department of Fujitsu Microelectronics (Shanghai)Co Ltd

DVBCN Journalist: What architecture solutions are there for audio and video decoding in current set-top box market?

Anthony Wong: At present, set-top box is still embedded product. In embedded market, the architecture of the chips isdifferent from PC and there are various types. Under our understanding, there are tree mainstream CPU architecturessupporting audio and video decoding set-up box. The first is based on ARM architecture, the second is based on MIPSarchitecture and the third is issued by some chip manufacture. There is also CPU based on X86 and PowerPCarchitecture is the market, but the amount is less.

DVBCN JOURNALIST: Why will the customers choose ARM 11 architecture for HD set-top box? What solutions arethere?

Anthony Wong: Fujitsu's current high-definition decoder chip series are based on the ARM11 architecture, and also weare concerned about the development of latest ARM chip architecture. After a lot of market research, Fujitsu recognizesthe ultimate customer - the operator's demand has undergone great changes as the development of China's digitaltelevision to the present stage. Especially the main demands of the earlier cable operators have been evolved toconsider how to provide better digital TV services to the customers, how to enlarge their own development and how toenter the NGB, but not the original single translation from analog to digital. In order to achieve these ambitious goals,operators need more control rights, and their own networks and technology need to be respond to development needsflexible. In terms of technology, excessive dependence on a single vendor will bring a great risk. Unified, open technologyplatform can reduce operator's dependence on a single vendor and reduce risk. This is the main reason for Fujitsu toselect ARM architecture. CPU with ARM architecture has great openness and compatibility, which has a large applicationdevelopment community. For example, Apple's iPhone is based on the ARM architecture, and many users develop theirown applications running on the iPhone. The popular application also has considerable commercial value.

Currently, Fujitsu's HD set-top box decoder chip family based on ARM11 architecture has been widely used cable,satellite, terrestrial and other broadcast networks both in domestic and abroad. In the domestic cable TV market, Fujitsuis the major chip suppliers for the high-definition set-top box products in Guangxi. During this CCBN, Fujitsu will releaseanother new high-definition product line, for the NGB and the future more high-end market.

DVBCN JOURNALIST: How will ARM11 architecture maintain the security of the premise, helping operators to developvalue-added service?

Anthony Wong: For Fujitsu, our goal is to develop an unified and open platform for the operators through the cooperationwith the upstream and downstream industry chain partners, and provide sustained and timely technical support servicesfor operators which will help them to have own initiative, and have flexibility to carry out value-added services accordingto local conditions in order to be stronger.

DVBCN JOURNALIST: Does Fujitsu have set-top box solutions based on X86 architecture?

Anthony Wong: Fujitsu currently has no mature set-top box solutions based on X86 architecture. However, Fujitsu willprovide customers with cost-effective set-top box program based on market changes.

DVBCN JOURNALIST: How will the Operators, CA, middleware and application manufactures achieve value-added troughFujitsu's MB86H60 platform?

Anthony Wong: As the main chip provider, Fujitsu is the top one in the industry chain. CA vendors, middleware vendors,application vendors are most close to the operator in this chain. Fujitsu has maintained good cooperative relations withmany famous CA venders, middleware vendors and application vendors both domestic and abroad. Besides, we keepclose collaboration with other sectors in this chain. We hope to establish healthy industrial eco-system with the id-depthcooperation in each sector, and provide the open and unified platform solutions for the customers. Finally, it will promotethe value-added both to the customer and industry eco-system.

DVBCN JOURNALIST: Weather the 128-bit security chipID will ensure the security of the operator's system?

Anthony Wong: As the main chip supplier, Fujitsu has implanted 128-Byte length security ChipID into MB86H60 SeriesHD chip, and this ChipID is unique and not repetitive. Some of the region can write the customized data based oncustomer demand. ChipID can not be changed after shipping. This security ChipID can be used as an effectivecomplement to CA system, and jointly provide operators with system-level security.

Electronics Maker, February 2010

Fujitsu Microelectronics Asia Pte Ltd company's information listing on a special issue of EDA (Electronic DesignAutomation) on Electronics Maker magazine, with introduction on Fujitsu Microelectronics' EDA products and services.

Dianyuan.com, March 12, 2010

Vijay Kumar, Field Application Engineer of Power Management Division of Fujitsu Microelectronics Asia Pvt Ltd,representing in the interview with Electronics Maker, providing inputs on applications and design trends of DC-DCconverters.

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