Ftv Is One Of The Worlds Best Distributed

I SEE IT FIRST ON FTV

WELCOME

I SEE IT FIRST ON FTVF AD


ADVERTISING ON FTV


• FTV is one of the worlds best distributed TV channels.

• FTV is the most distributed channel in public places.

• FTV is the gatekeeper to the world of fashion and glamour.

• FTV designs new and innovative TV concepts around the theme of fashion.

• FTV is the only TV equivalent to hundreds of print products, about fashion and lifestyle.

• FTV delivers the newest trends faster to interesting target groups via live TV and hence is significantly faster than other fashion media.

• FTV enhances brand communications to become fashion & lifestyle statements.

GLOBALBRAND

GLOBALAUDIENCE

INTRODUCTION

WHY ADVERTISING ON FTV?


FTV is the world’s most preferred channel in…

• clubs, bars, restaurants and hotels

• fitness- and wellness clubs

• hair- and beauty salons

• fashion- and cosmetics boutiques

• airports

• stations

• city screens

… about 6,6 Million public places and “hotspots”!

FTV IN PUBLIC

I SEE IT FIRST ON FTVADVERTISING MIX

FTV provides a unique mix of marketing tools to directly access the most sought after consumer group – young, high income trendsetters – with integrated multi channel campaigns:

ONLINE

bannerseditorialschannel and community sponsoring

ON AIR

classical advertisingformat & title sponsorshipspecial formats - collective programsproduction with clients

ON GROUND

event sponsoringproduct placementexclusive partnerships with Fashion Bars


approx. 6,6 Mio public places / “hotspots” worldwide

113

2

from „East“ of Middle East to Indonesia

Australia & New Zealand

AsiaSat 3

121Western Europe (France, Germany, Spain etc.) +

Central & Eastern Europe (Poland, Hungary, Ukraine, Romania, Albania etc.) + Africa

HotBird 3Astra 2C (for Europe only)

Households in Mio

Geographical RegionsSatellite Feed

12

8

Russia

Middle East

Yamal

15

40

South America

North America

IntelSat 907

Telstar5

35IndiaThaicom

345TOTAL

source: contracts with satellite-stations

ON AIR - TECHNICAL REACH


FTV viewers are…

• men (63%), women (37%)

• age: 21-44 years (61%); 45-54 (23%); 55+ (16%)

• education: degree or equivalent (62%); below degree (38%)

• well-off, technophile, globetrotters, trendy and ad aware

• early adopters, opinion leaders, models, fashion stars and fashion professionals

PREMIUM TARGET GROUPS

source: EMS

THE FTV VIEWERS


• more affluent, older and enjoy higher education levels than music channel viewers

• younger than news channel viewers but fall into a similarly high income bracket

• younger than viewers of sports channels but have a higher disposable income

high

low

youngold

inco

me

age

CNN

sportscable

free TVMTV

source: 2003 EMS survey

And – FTV viewers are…

THE FTV VIEWERS


Distribution: Dedicated Signal for UK

Average TV rating = 0,01

Average selected TV rating = 0,14

Contacts reached in April ’04: 1 938 000 Adults (1 month cumulative)

Average Viewing Time / Day: 9’20

Weekly Reach (1 Min + cons): 6,19%

Peaks – See next page

– (Adults – 1 month cumulative)

EXAMPLE UK

WHY ADVERTISING ON FTV? – Example: Rating UK

source: Barb Aug 2005

I SEE IT FIRST ON FTVBEST QUARTERS

BEST QUARTERS 1 MONTH CUMULATIVE APRIL 2004 – Ranking by TVR

16 128

0,21,23:00 – 23:15

16 896

0,2224:45 – 25:00

19 200

0,2522:00 – 22:15

19 968

0,2624:00 – 24:15

35 328

Total

Con-tacts

0,4624:15 – 24.30

TVRBest Quarters

Women

57 000

0,5606:30 – 06:45

60 000

0,6008:00 – 08:15

70 500

0,607:30 – 07:45

82 500

0,9307:00 – 07:15

103 500

Total

Con-tacts

1,3007:15 – 07:30

TVRBest Quarters

Men

57 000

0,3806:15 – 06:30

60 000

0,4024:00 – 24:15

70 500

0,4724:15 – 24:30

82 500

0,5507:00 – 07:15

103 500

Total

Con-tacts

0,6907:15 – 07:30

TVRBest Quarters

Adults

source: Barb Aug 2005

I SEE IT FIRST ON FTVWEEKLY PERFORMANCE

Fashion TV - Weekly Performance summary Digital Satellite Homes


CALCULATED REACH

CALCULATED REACH WORLDWIDE

175000

96000

75000

80000

505000

333700

0 100.000 200.000 300.000 400.000 500.000 600.000

India

North America

South America

Russia/Middle East

Asia/Australia

Europe/Africa

People in Tsd.

source: calculation FTV

Total: 1.264.700 Tsd.


TECHNICAL REACH EUROPE & AFRICA TOP 20 (Satellites Hot Bird 3 & Astra 2C)

REACH EUROPE & AFRICA

17

01

0

14

37

5

13

76

8

11

54

0

10

93

3

64

00

56

63

53

94 3

33

5

30

66

24

59

22

62

16

52

14

33

12

78

10

81

96

5

95

5

77

6

45

5

0

5.000

10.000

15.000

20.000

UK

Fra

nce

Italy

Ge

rma

ny

Tu

rke

y

Afr

ica

Sp

ain

Po

lan

d

Ukr

ain

e

Bu

lga

ria

Po

rtu

ga

l

Ne

the

rla

nd

s

Ro

ma

nia

Au

stri

a

Be

lgiu

m

Sw

ed

en

Cze

ch R

ep

ub

lic

Hu

ng

ary

Cro

atie

Gre

ece

Households

Total: 121 million households

source: satellite provider, calculation FTV


TECHNICAL REACH ASIA & AUSTRALIA TOP 10(Satellite AsiaSat3)

REACH ASIA & AUSTRALIA

7800

0

7500

5400

3800

3700

2500

2400

2000

1500

1000

0

20.000

40.000

60.000

80.000

Ch

ina

Pa

kist

an

Ph

ilip

pin

es

Ind

on

esi

a

Ko

rea

Ta

iwa

n

Ma

lays

ia

Au

stra

lia

Th

aila

nd

Vie

tna

m

Households




TECHNICAL REACH RUSSIA & MIDDLE EAST TOP 3(Satellite Yamal)

12000

1400500

0

2.000

4.000

6.000

8.000

10.000

12.000

Russia Israel Lebanon

Households

REACH RUSSIA & MIDDLE EAST




TECHNICAL REACH SOUTH AMERICA TOP 10(Satellite IntelSat 907)

REACH SOUTH AMERICA

4200

2493

2268

1392

871

837

750

608

566

560

0500

1.0001.5002.0002.5003.000

3.5004.0004.500

Arg

en

tinia

Me

xico

Bra

zil

Ve

ne

zue

la

Co

lom

bia

Pe

ru

Uru

qu

ay

Pu

ert

o R

ico

Pa

rag

ua

y

Ecu

ad

or

Households




40000

35000

30.000

35.000

40.000

45.000

50.000

USA & Canada India

Households

TECHNICAL REACH NORTH AMERICA (Satellite Telstar 5) &INDIA (Satellite Thaicom)

REACH NORTH AMERICA


Total India: 35 million householdsTotal North America: 40 million households

I SEE IT FIRST ON FTVREACH PER REGION

REACH PER REGION (People in Tsd.)

1861

9

368

268

2851

177

37121

0 50 100 150 200

India

North America

South America

Russia/Middle East

Asia/Australia

Europe/Africa

Non Prime (0,01%) Prime (0,035%)

Estimate reach based on French audience 0,035 and on UK audience 0,01; reach prime time (Mon-Fr 6.00-8.00 and 18.00-01.00; Sat-Sun 6.00-8.00 and 12.00-00.00) 0,035%; reach non prime time 0,01%


PRICE PER REGION

PRICE PER REGION

5,7

1,2

205

75

51,3

21

North America

India

3,8

2,1

8,7

1,2

CPT*

105

55

1.053

212

Price 30“ (€)

Prime

30

17

Russia / Middle East

South America

323

61

Europe / Africa

Asia / Australia

Price 30“ (€)

Non PrimeRegion

*all adults

I SEE IT FIRST ON FTV26

,818

,8

15,5

12,8

11,4

9,7

8,7

8,4

7,4

7,4

7,0

5,7

5,6

5,5

5,2

4,5

4,3

4,2

3,8

3,4 2,

1

1,8

1,2

0,8

0,7

0,7

0,7

0,5

0,3

0,0

0

5

10

15

20

25

30

source: www.insidemindshare.com; CpT for all adults

COST PER THOUSAND

COST RANKING

8,7 5,7

3,8

2,1

1,2


PACKAGE EUROPE/AFRICA (HotBird 3)

PRICE PACKAGE EUROPE & AFRICA

-30%

-20%

Saving

303.400

231.165

Price 30“ (€)

49.800630

9 Weeks

10 Spots / Day

50% Prime Time

33.180420

6 Weeks

10 Spots / Day

50% Prime Time

Contacts

000‘Total SpotsPackage


PACKAGE EUROPE/AFRICA (HotBird 3) – CpT-Comparsion

PRICE PACKAGE EUROPE & AFRICA

8,7 7,0 6,1

0

2

4

6

8

10

Europe 6 Weeks 9 Weeks

CpT

I SEE IT FIRST ON FTVPRICE PACKAGE ASIA & AUSTRALIA

PACKAGE ASIA & AUSTRALIA (AsiaSat 3)

-30%

-20%

Saving

60.200

45.865

Price 30“ (€)

71.820630

9 Weeks

10 Spots / Day

50% Prime Time

47.880420

6 Weeks

10 Spots / Day

50% Prime Time

Contacts


I SEE IT FIRST ON FTVPRICE PACKAGE ASIA & AUSTRALIA

PACKAGE ASIA & AUSTRALIA (AsiaSat 3) – CpT-Comparsion

1,2 1,0 0,9

0,0

0,5

1,0

1,5

Asia & Australia 6 Weeks 9 Weeks

CpT

I SEE IT FIRST ON FTVPRICE PACKAGE RUSSIA & MIDDLE EAST

PACKAGE RUSSIA & MIDDLE EAST (Yamal)

-30%

-20%

Saving

30.000

23.000

Price 30“ (€)

11.340630

9 Weeks

10 Spots / Day

50% Prime Time

7.560420

6 Weeks

10 Spots / Day

50% Prime Time

Contacts


I SEE IT FIRST ON FTVPRICE PACKAGE RUSSIA & MIDDLE EAST

PACKAGE RUSSIA & MIDDLE EAST (Yamal) – CpT-Comparsion

3,8 3,0 2,6

0

1

2

3

4

Russia & Middle East 6 Weeks 9 Weeks

CpT

I SEE IT FIRST ON FTVPRICE PACKAGE SOUTH AMERICA

PACKAGE SOUTH AMERICA (IntelSat 907)

-30%

-20%

Saving

15.900

12.100

Price 30“ (€)

10.710630

9 Weeks

10 Spots / Day

50% Prime Time

7.140420

6 Weeks

10 Spots / Day

50% Prime Time

Contacts


I SEE IT FIRST ON FTVPRICE PACKAGE SOUTH AMERICA

PACKAGE SOUTH AMERICA (IntelSat 907) – CpT-Comparison

2,1 1,7 1,5

0,0

0,5

1,0

1,5

2,0

2,5

South America 6 Weeks 9 Weeks

CpT

I SEE IT FIRST ON FTVPRICE PACKAGE NORTH AMERICA

PACKAGE NORTH AMERICA (Telstar5)

-30%

-20%

Saving

56.500

43.000

Price 30“ (€)

14.175630

9 Weeks

10 Spots / Day

50% Prime Time

9.450420

6 Weeks

10 Spots / Day

50% Prime Time

Contacts


I SEE IT FIRST ON FTVPRICE PACKAGE NORTH AMERICA

PACKAGE NORTH AMERICA (Telstar5) – CpT-Comparison

5,7 4,5 4,0

0

1

2

3

4

5

6

North America 6 Weeks 9 Weeks

CpT


PACKAGE INDIA (Thaicom)

PRICE PACKAGE INDIA

-30%

-20%

Saving

21.000

16.000

Price 30“ (€)

24.806630

9 Weeks

10 Spots / Day

50% Prime Time

16.538420

6 Weeks

10 Spots / Day

50% Prime Time

Contacts



PACKAGE INDIA (Thaicom) – CpT-Comparison

1,2 1,0 0,9

0,0

0,2

0,4

0,6

0,8

1,0

1,2

India 6 Weeks 9 Weeks

CpT

PRICE PACKAGE INDIA


PACKAGE GLOBAL

PRICE PACKAGE GLOBAL

-30%

-20%

Saving

448.000

337.650

Price 30“ (€)

194.800630

9 Weeks

10 Spots / Day

50% Prime Time

129.870420

6 Weeks

10 Spots / Day

50% Prime Time

Contacts



PACKAGE GLOBAL – CpT-Comparison

3,3 2,6 2,3

0,0

0,5

1,0

1,5

2,0

2,5

3,0

3,5

Global 6 Weeks 9 Weeks

CpT

PRICE PACKAGE GLOBAL


When booking an advertising package at a minimum amount of € 250.000 we offer you a fashion tv online “partner site” for free!

Please find the details to your partner side on the next slides.

FREE PARTNER SITE

PRICE PACKAGE BENEFIT


www.ftv.com

unique visitors / month : 700.000visits / month : 1.200.000page views / month: 28 Mio. ( source : Google Analytics Tool )

Since its relaunch in october 2005 www.ftv.com has grown 400%.

ONLINE196669

325171

460794

483426

677248

371060

100000

200000

300000

400000

500000

600000

700000

OC

T 2

005

NO

V 2

005

DEC

2005

JAN

2006

FEB 2

006

MAR

CH

2006

UNIQUE VISITORS

ADVERTISING ONLINE - FIGURES

I SEE IT FIRST ON FTVI SEE IT FIRST ON FTV

source : GOOGLE ANALYTICS TOOL

https://www.google.com/analytics/home/U: [email protected]: ftv120567

FTV.COM has 33.747 TOTAL visitors (total number of visitors with all logfiles - statistics by ftv.com) per day.(Saturday April 1st 2006. )

GOOGLE STATISTICS




FTV.COM has 23.642 IDENTIFIED visitors (visitors with identifiable IP address - Statistics by Google Analytics)and 142.000 page views per day. (Wednesday April 19th 2006.)

GOOGLE STATISTICS




01 GEO location by GOOGLE / Country-statistics for ftv.com

GOOGLE STATISTICS




02 GEO location by GOOGLE / Country-statistics for ftv.com

GOOGLE STATISTICS


FTV.COM has 852.737 ad impressions per day.( Wednesday April 11th 2006. )

source : T-ONLINE

http://reports.adworx.at/Site-ID: ftvPasswort: sanantonio

38

0.5

44

38

6.8

02

38

6.3

91 5

19

.53

4

87

6.7

92

88

1.8

35

80

7.1

33

84

3.4

60

85

2.7

37

0

100.000

200.000

300.000

400.000

500.000

600.000

700.000

800.000

900.000

03.0

4.20

06

04.0

4.20

06

05.0

4.20

06

06.0

4.20

06

07.0

4.20

06

08.0

4.20

06

09.0

4.20

06

10.0

4.20

06

11.0

4.20

06

ADWORX STATISTICS


Be part of Fashion TV as one of our strong partners. When booking an advertising package at a minimum amount of € 250.000 your “partner site” is for free!We offer you a fashion tv “partner site” including the following possibilities:

• editorial• photos• videos• company profile• reference adresses• couponing...

PARTNER SITE

ONLINE PARTNER SITE


For more information about the partnersite program kindly vist:

http://www.ftv.com/wolford

Our partner site for Wolford

PARTNER SITE

ONLINE PARTNER SITE


NEWSLETTER

FTV NEWSLETTER

Get the latest news in fashion and life style with the Fashion TV Newsletter!

We reach more than 300.000 fashion victims and opinion leaders every week!

Advertising Possibilities: Banners, Logos, company news...


FullSizeBanner (468 x 60 px) Start page: € 54,00 + VATROS: € 26,00 + VAT

PopUpStart page: € 87,00 + VATROS: € 58,00 + VAT

PopUnderStart page: € 87,00 + VATROS: € 58,00 + VAT

LayerAdStart page: € 74,00 + VATROS: € 46,00 + VAT

Skyscraper (140 x 600 px) Start page: € 95,00 + VATROS: € 72,00 + VAT

ContentAd€ 89,00 + VAT

ONLINE – prices

ONLINE PRICES


• banner

• pop-up

• skyscraper

• category & themes sponsoring

• newsletter- & standalone advertising

• product integration in the online shop

STANDARD ONLINE ADVERTISING LIKE…

ADVERTISING WAYS FOR COOPERATION


CLIENTS

FTV CLIENTS


The world in which the “Fashion TV” brand is positioned allows for far-reaching partnerships spanning both generic and branded products.

This is where the magic of the “Fashion TV” brand truly lies: it projects a genuine personality, a cosmopolitan and very modern style. – A unique and inimitable style with which a broad target market, spanning generations and socio-economic categories, can identify.

The “Fashion TV” brand could easily make do with its exceptional awareness even among people who lie outside its core target market. But this would be to overlook a major characteristic of our brand: its use as a selling aid.

How many brands with such a strong image can so easily transform such an influence over so many people into concrete sales volumes?

THE FTV EFFECT

THE MAGIC OF THE FASHION TV BRAND


So, what is the key strength of Fashion TV?

It is the “Fashion TV effect”.

Whether affixed to a dress or an item of jewellery, a T-shirt, a watch or handbag: the brand provides an opportunity for instant recognition and identification with its innovative and inspirational lifestyle whenever it is used in conjunction with glamour and cool products.

THE FTV EFFECT

THE KEY STRENGTH OF FTV


THE DIAMOND

THE FTV BRAND

The diamond embodies all the powers of seduction.

Fashion TV’s diamond, a symbol of beauty, of refinement and of purity, radiates across all the continents.

A diamond is a fascinating object, just like the magical television screen upon which the dazzling reflections of a thousand and one facets of international design and fashion are displayed in full glory.


The diamond is…

• an aspirational symbol

• dream and entertainment rolled into one

• timeless beauty

• professionalism

• eternal youth

• the excitement of live TV

THE ATTRIBUTES OF THE FASHION TV BRAND

THE FTV BRAND


• the upscale end of mass market

• Fashion TV products are perceived as having a certain cachet while being accessible price-wise

• the ambition of Fashion TV Licensing: to enable the greatest possible number of people to gain access to the elitist image of “Fashion TV attitude”

• customer profile: young male/female but not overly teenage (15-40 years old)

• a selective distribution strategy for derivative products

PRODUCT POSITIONING

THE FTV BRAND

I SEE IT FIRST ON FTVFTV MERCHANDISING & FRANCHISING

FTV MERCHANDISING

F BAR & LOUNGE F SHOP F PRODUCTS


FTV MERCHANDISING

The Fashion Bar project is based on the model of a cafè/bar/restaurant deeply connected

to the image of a trendy and sophisticated life-style; to reach it we constantly take increased

care of the interior design, of the promotion and of the quality of the Fashion Shop’s offer.

The take-away products which are part of the offer contribute to reinterpret the Fashion Bar

no longer as a place for only “drink and dance a night away”, but as the starting point for

shopping in a whole universe of products and entertainment proposals. Here the customers

find a choice of CDs, T-shirts, bijouterie, table top products and coffees, as well as bags with

exquisite choice of tea leaves of Fashion TV brand together with typical Italian pastry,

chocolades and candy, oil and vinegar.

Our proposal for the Investor includes a small line of Italian cooking [optional].

The Fashion Bar’s take-away sales of trade mark fancy FTV items are forcefully helped by

the airtime advertising on the Fashion TV channel. This promotion represents an added value,

influencing customers to multiply their visits and increase their spending, both in urban contexts

and in shopping malls, whose stores seldom can supply the promotion of location or goods

comparable with the Fashion Bar line.

F BAR & LOUNGE


FTV MERCHANDISING

F BAR PROJECT CATALOGUE CONTENT

• 1. Fashion Bar Philosophy• 2. Fashion Bar Project• 3. Fashion Bar Project for Investors• 4. Fashion Bar Concept for Style and Interior Design.• 5. Fashion Bar Formats Catalogue• 6. Fashion Bar Food & Beverages Concept• 7. Fashion Bar Franchise Services• 8. Fashion Bar Business Plan• 9. Fashion Bar Monitoring and Information Exchange• 10. Fashion Bar Advertising• 11. Fashion Bar Cooking [optional]• 12. Fashion Bar Operator Contract• 13. Summary of Terms and Conditions• 14. “Caffè Academy”• 15. Fees• 16. Guarantee by Investor/Owner

you can request the f bar project catalogue by:Gabriel Lisowski / [email protected]


FTV BAR PICTURES


Fashion Bars is a franchise system, with fixed structures, workflows and guidelines for the corporate design.

FTV supports the action of the Fashion Bars “on air” and “on-line”.

Fashion Bar designs and delivers the whole equipment and decoration with integrated TV screens to spread the atmosphere of FashionTV.

Because of the constantly increasing success are Fashion Bars in the meantime opened in Warsaw, Kiev, London, Bombay, New Delhi, Budapest, Sao Paolo, Buenos Aires, Paris, Tel Aviv und Bucharest.

In the coming months will more Fashion Bars be opened in Beirut, Shanghai, Tallinn, Cape Town, Lagos …

The FTV brand reaches through licensing and merchandising for events, parties, f bars etc. more than 100 million users.

THE FASHION BARS FRANCHISE SYSTEM

FTV MERCHANDISING & FRANCHISING


FTV MERCHANDISING

Today, due to f brand worldwide success Fashion TV has decided to launch its own line of garments.

• F Clothing: f t-shirt, f jeans, f blouse• F Phone accessories: f phone chain• F Accessories: f bags, f caps, f belt• F Jewellery: f earrings, f necklace, • F Shoes

F SHOP


AccessoriesJewellerySuitcases and TrunksUmbrellasParasolsPursesWalletsHandbagsTravel BagsBeach BagsToiletry BagsBath LinenSpectaclesAccessories SpectaclesSpectacles Cases


THE „F“-COLLECTION – Products

SoapsPerfumesEssential OilsCosmeticsHair LotionsHair Removing SystemsMakeup RemoversLipstickFace Masks


BRAND LICENSING – examples

• FTV CDs FTV Compilation received Gold.

• Fashion Phones in cooperation with Philips – stylish mobiles with an exclusive design and special FTV content.

• FTV Coutureown fashion label, worldwide royaltyBusiness, for example In Germany distributed by OTTO

• FTV Charmspendant for your telephone

• FTV Foods i.e. low-fat cookies

• FTV Diamond Linein cooperation with Swarowski


A large number of products branded with the FTV diamond logo are produced for wholesale. If you want to sell our products in your stores to the final consumer or if you have special ideas concerning the development of new f-products please contact us:

[email protected]

THE „F“-COLLECTION


Ftv Is One Of The Worlds Best Distributed

Design

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