Lead Sponsors Associate Sponsor

FT FUTURE OF MARKETING SUMMITThe Race to the Top: Globalize, Monetize and Socialize

September 12, 2013Metropolitan Club, NEW YORK

KEY TOPICS INCLUDE:

• Forecasting the future: The top 10 trends to prepare for• Making sense of the noise: Achieving ROI with social media strategies• Harnessing the deluge: The transformative power of big data• Ads and apps: Monetizing mobile• Content is still king: The importance of storytelling

WHO SHOULD ATTEND?

This program is for:

Chief Marketing Officers / Chief Executive Officers / Chief Information Officers / Chief Innovation Officers / Chief Creative Officers / Chief Communications Officers / Presidents, Founders & Co-Founders / SVPs, VPs, Directors, Heads of Marketing / Managing Directors / Principals

Attendees will gather from the following industry sectors including, but not limited to:

Energy / Healthcare / Pharmaceutical / Finance / Manufacturing / Technology / Media / Advertising and Brand Agencies / Consulting firms, including innovation and design-thinking organizations / Academia

SPONSORED BY:

Take advantage of this unique opportunity to demonstrate your presence among this exclusive gathering of corporate leaders. For more information on the range of packages available, please contact:

Tim Powell +1 917-551-5097tim.powell@ft.com

GENERAL INFORMATION

FT FUTURE OFMARKETING SUMMIT

Associate SponsorLead Sponsors

VENUE:

Metropolitan ClubOne East 60th Street (at Fifth Avenue)New York, NY 10022

CONFERENCEAGENDA

8:00 am Breakfast and Registration 8:40 am Opening Remarks Andrew Edgecliffe-Johnson, Global Media Editor, Financial Times 8:50 am Keynote Interview Meabh Quoirin, Managing Director, Future Foundation Part I: Globalize 9:10 am Panel: Picture it Global

The digital age brings a wealth of opportunity for brands to quickly scale globally, but it also creates the tricky problem of achieving a consistent brand narrative. Greater consumer touch points and cultural transitions are just some of the hurdles brands need to jump over in order to succeed on a global level.

Linda Boff, Executive Director, Global Brand Marketing, GE

Candace Matthews, Chief Marketing Officer, Amway

Raj Subramaniam, EVP, Global Marketing and Communications, FedEx

9:50 am Dialogue: The Rising CMO

With social at the center of the marketing mix, how is the role of the CMO changing? Gartner predicts that the CMO will outspend the CIO on IT by 2017 and that has significant implications for the marketing community, as we undergo a major transformation.

Brett Queener, Executive Vice President, Marketing Cloud, Salesforce

Marc Speichert, Chief Marketing Officer, L’Oréal USA

10:10 am Presentation: Restructuring Your Organization for the Digital Age

Successfully building your brand in the digital age goes beyond just having the right social media campaign, or the right web site. It means putting your customer at the heart of the way you do business. Understanding and shaping the

journey your customer will take as they navigate the changing digital landscape will be the key to competitive advantage. But aligning your business against this is a formidable challenge. This session will discuss approaches for driving the transformation required.

David Edelman, Principal, McKinsey & Company 10:40 am Networking Break Part II: Monetize 11:10 am Panel:

The ROI of it All

Given continued economic pressures marketers must find the most cost effective and demonstrable ways to market products and services. As the move away from print to online continues, social media is a key ingredient in achieving the right marketing mix. However the competition for attention in the social media landscape is fierce and measuring ROI is difficult. Are marketers spending too much time trying to find their place in the chaotic world of social media? Is a social media strategy anything more than bragging likes? Can metrics actually measure success?

Christa Carone, Chief Marketing Officer, Xerox

Arjan Dijk, Global Director, Small Business Marketing, Google

Scott Ferber, Chairman and Chief Executive Officer, Videology

11:50 am Case Study 1:

Mobile Strategies

B. Bonin Bough, Vice President, Global Media and Consumer Engagement, Mondelēz International

12:10 pm Short Talk: Ads and Apps - Monetizing Mobile

Mobile marketing is arguably the future of marketing. As consumers become ever more reliant on their smart phone and with the massive amounts of available data, there are increasing opportunities for marketers to create a more personalized targeted advertising experience using the mobile device. The challenge is that despite the world of opportunity waiting for marketers in mobile, few have been successful in getting to grips with the opportunities it affords.

FT FUTURE OFMARKETING SUMMIT

CONFERENCEAGENDA

FT FUTURE OFMARKETING SUMMIT

12:30 pm Dialogue: Is Big Data Too Big for Marketers?

The advent of big data has provided an enormous opportunity for marketers to find valuable information about their customers, allowing for greater connection and more targeted messaging. Big data has the transformative power to move marketers away from relying on gut instinct towards data driven decision-making. The challenge is that with so much data, how do you determine what the right metrics are? How do you sift through and extract the valuable information, filtering out the noise? Can marketers thrive in an age of information, or is big data simply too big?

Brian Lesser, Chief Executive Officer, Xaxis

12:50 pm Case Study 2: Big Data and Metrics

Vikram Somaya, General Manager, WeatherFX, The Weather Company

1:00 pm Lunch Part III: Socialize 2:20 pm Fireside Chat:

Letting it All Hang Out

In the wake of the social media explosion, embarrassing blunders have been remarked upon avidly and governments, companies and individuals consistently face public scrutiny. The question is how much transparency is a good thing? Is there such a thing as privacy anymore and if not, should there be?

Jeff Jarvis, Author, Public Parts

2:40 pm Dialogue: It’s a Question of Reputation While social media channels can create high positive visibility for your brand, they also have the power to bring a brand to its knees. The transparency and open dialogue that social media allows, makes it very hard to hide negative reviews and can be incredibly damaging. In addition, if not properly monitored, what you are putting out there can also result in an embarrassing blunder. To avoid backlash, ensuring a robust reputational risk management strategy is fundamental for any brand that also wants to reap the benefits of social media.

Evan Kraus, Executive Director, Digital Strategy, APCO Online

Don Sorensen, Chief Executive Officer, Big Blue Robot

3:00 pm Case Study 3: Social Gaming

3:10 pm Networking Break

3:40 pm Case Study 4: Viral Videos

Michael Dubin, Founder and Chief Executive Officer,DollarShaveClub.com

3:50 pm Panel: Content is Still King!

Content marketing is not a new phenomenon. But in the world of social media marketing and community engagement it yields many opportunities previously unseen. Many successful digital brand campaigns have involved messaging in a thoughtful content-driven way. The idea is that consumers don’t mind being advertised to, if they are getting something out of it. In order to accomplish this, it is critical that brands create a culture of content within their organization. For savvy consumers to become a part of your community the message must feel authentic and relevant.

Bryan Rhoads, Intel Media Lab, Intel

4:30 pm Fireside Chat: The Leading Edge

Insights from a top marketing mind -how to ensure you are at the leading edge.

4:50 pm Closing Remarks

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ATTENDEE DETAILS

CONFERENCE PRICING

PAYMENT INFORMATION

Early RateExpires Aug 9

$895

To inquire about group discounts, please contact Bryan Ulrich at bryan.ulrich@ft.com

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$995

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