FSCA Advertising Rate Card

7/27/2019 FSCA Advertising Rate Card

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ASCA State Associations2013-2014 DigitalMagazine Rate Card

Welcome to the new American School Counselor state magazine program. We are entering our 5th year of producing the

magazines for several ASCA State School Counselor Associations.

The new program features a streamlined process that affords a small number of advertisers the opportunity to be in all 33

state magazines with a total circulation of 38,250. The new format of the magazine is to allow the individual states to

have 3 pages unique to their state information and 13 pages that are common (including ads) in the 33 magazines.

The digital magazines will be published 3 times a year Back to School (Fall), Winter and Spring (College & Career

Planning issue). The magazines will include a cover 4 (screen 2) ad, cover 2 (screen 3) ad, full page ads and 1/2 page ads.

All ads are four color and the entire ad is linked to your web site.

Because of the limited number of pages we will have a limited amount of ads. Your ad and link will appear in all 33

state magazines.

CLOSING DATES:Insertion Order Due Ad Copy Due E-mail Blast Date

Fall 2013 7/12/2013 7/30/2013 9/14/2013Winter 2014 11/11/2013 11/27/2013 1/10/2014Spring 2014 2/10/2014 2/24/2014 4/15/2014

AD SIZES:Cover 4 (Screen 2): 8 1/2 wide x 11 high

Cover 2 (Screen 3): 8 1/2 wide x 11 high

Full Page: 8 1/2 wide x 11 high

1/2 Page: 7 3/8 wide x 4 3/4 high

AD SPECIFICATIONS:Static PDF file - E-mail PDF file with fonts embedded (have a minimum resolution of 200 DPI).

Animated Ad Provide entire ad as a Flash File (.swf file), no animation step to be outside of the page dimensionsStreaming Video Provide PDF file of ad with fonts embedded (at least 200 dpi file), Separately provide a Video createdas a FLV, AVI, QuickTime or MP4 file. Video file should not exceed 25 MB and should be 1-2 minutes maximum.

Audio File FLV file or MP3, OGG, Wave, WMA (windows media audio) format

WHERE TO SEND FILES: E-mail all ad files to [email protected] For more information on any of the aboveplease call 1-800-597-7210.

AD RATES PER INSERTIONEffective 6/12/13

1 Insertion 2 Insertions 3 Insertionsall 33 magazines all 33 magazines all 33 magazines

Cover 4 (Screen 2) $2966 $2669 per ad $2402 per ad

Cover 2 (Screen 3) $2738 $2464 per ad $2218 per ad

Full Page $2282 $2054 per ad $1849 per ad

1/2 Page $1369 $1233 per ad $1110 per ad

Animated Ad or Streaming Video - Add $149

Participating States & Circulation:

Alabama: 800 New Jersey: 2,400

Arizona: 600 New Mexico: 100Arkansas: 2,100 New York: 3,000

California: 5,400 Oregon: 500

Colorado: 500 Pennsylvania: 1,10

Connecticut: 650 Rhode Island: 250

Delaware: 500 South Carolina: 50

Florida: 5,000 Vermont: 250

Georgia: 1,000 Virginia: 900

Hawaii: 150 Washington: 3,000

Idaho: 300 West Virginia: 500

Illinois: 1,500 Wisconsin: 1,200

Indiana: 700

Iowa: 500

Kansas: 200

Louisiana: 800

Maryland: 250

Mississippi: 1,400

Missouri: 1,400

Nebraska: 250

Nevada: 550Total Circulation: 38,250
mailto:[email protected]:[email protected]


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States Participating in ASCA Digital Magazines(shaded in gray)

Participating States & Circulation:

Alabama: 800 Maryland: 250 Wisconsin: 1,200

Arizona: 600 Mississippi: 1,400

Arkansas : 2,100 Missouri: 1,400

California: 5,400 Nebraska: 250

Colorado: 500 Nevada: 550

Connecticut: 650 New Jersey: 2,400

Delaware: 500 New Mexico: 100

Florida: 5,000 New York: 3,000

Georgia: 1000 Oregon: 500

Hawaii: 150 Pennsylvania: 1,100

Idaho: 300 Rhode Island: 250

Illinois: 1,500 South Carolina: 500

Indiana: 700 Vermont: 250

Iowa: 500 Virginia: 900

Kansas: 200 Washington: 3,000

Louisiana: 800 West Virginia: 500

Total Circulation: 38,250


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ASCA State Associations Digital Magazines

Company______________________________________________________________________

Address _______________________________________________________________________

City _______________________________State _____________ ZIP_____________________________

Phone ________________________________________ Fax ____________________________________

Contact ______________________________________ E-mail __________________________________

Billing Address (if different than above)_____________________________________________________

_____________________________________________________________________________________

BILLING: Ads will be invoiced by the American School Counselor Association for the Fall, Winter or Spring round when thedigital magazines are published. Total billing due and payable within 30 days of invoice. All cancellations must be in writing prior toinsertion deadline for issue and shall not be considered accepted until confirmed by Ad Guidance.

Ad Insertion for: (check all that apply; all ads are 4-color)

Fall 2013 Winter 2014 Spring 2014

Cover 4 (Screen 2) Cover 2 (Screen 3) Full Page Half Page

Optional Digital Enhancements: Animated Ad Streaming Video

Magazine Ads:

Rate Per Insertion $__________ Number of Ad Insertions ______ X Ad Rate = $________________ Total

Digital Enhancements:

Rate Per Insertion $__________ Number of Ad Insertions ______ X Ad Rate = $________________ Total

*Amount to be billed per ad insertion

___________________________________________________ ________________________________Signature Date

2013/2014 Advertising Insertion Order Form

For further information, contact:

Ad Guidance, Inc., Ken CibroskiToll Free: (800) 597-7210 Fax: (540) 542-0550 E-mail:[email protected]

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mailto:[email protected]:[email protected]


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GENERAL CONDITIONS FOR ADVERTISING

No advertisement shall be published unless an Insertion Order form and ad copy (see mechanical

requirements) are received at the offices of Ad Guidance, Inc. by the closing deadline specified by AdGuidance, Inc. for the issue(s) desired.

Changes in advertising copy shall not be considered authorized by the Advertiser unless confirmationof such change is received in writing at the offices of Ad Guidance, Inc. by the closing date forthe issue(s) desired. If copy changes are not properly confirmed in writing prior to the insertiondeadline, the Advertisers most recent ad copy shall be used.

If all necessary advertising materials are not received at the offices of Ad Guidance, Inc. by the closingdeadline for the issue(s) desired, placement of the advertisement in that issue(s) is not guaranteed.

No advertisement may be canceled after the Insertion Order date for the issue in which it is scheduled

to appear.

Layout and typesetting costs are not included in the Publishers advertising price, and shall be billedseparately to the Advertiser at prevailing rates.

The Advertiser must pay the Publishers invoices within 30 days. The Publisher reserves the right towithhold further advertisements for any Advertiser with a past due account.

The Publisher shall not be responsible for errors caused by designers and typesetters.

The Publisher shall not be responsible for claims made in advertisements and the Advertiser shallindemnify and hold the Publisher harmless from any liability of any kind arising from such claims,

including reasonable attorneys fees and all other associated costs of litigation.

All advertisements are subject to approval by the Publisher. Such approval shall be granted or withheldsolely at the Publishers absolute discretion.

The Advertiser and any agency utilized by it are subject to satisfactory credit reports.

The Advertiser specifically warrants that all photographs and endorsements are covered by valid,written consents and the Advertiser shall indemnify and hold the Publisher harmless from any liabilityof any kind resulting from publication thereof, including reasonable attorneys fees and all otherassociated costs of litigation.

In the event that a dispute arises between the Publisher and the Advertiser that is not specifically governedby the foregoing terms and conditions, such dispute shall be resolved in accordance with the custom of the trad

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