Fruits & Vegetables in Bayer CropScience
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Transcript of Fruits & Vegetables in Bayer CropScience
Strategy & Aspirations
Fruits & Vegetables in Bayer CropScience
Frank Terhorst – Head of Fruits, Vegetables and Insecticides
Monheim, 13 December 2012
Agenda How does Bayer CropScience support its customers?
Our roadmap for Fruits & Vegetables
• Core portfolio
• Customer centricity & specialism
• Sustainable Crop Solutions
• Food Chain Partnership
• Vegetable Seeds business
• Vegetable Future Forum • December 2012
How we supportour Fruits & Vegetables customers
Page 3
Bayer is a well-established and strong partner for key players along the F&V value chain
• Grow high-value crops by providing best-in-class seeds
• Protect harvests by offering innovative solutions – including chemical and biological modes of action – to fight diseases, insects and weeds
• Better market fruits and vegetables by connectinggrowers to the global value chain
We have a solid reputation for helping growers to:
Our expanding network of 7,400 agronomists reaches
out to growers on a daily basis in more than 120 countries
– helping growers to meet the food industry’s needs
• Vegetable Future Forum • December 2012
1 2
4
3Developing and enhancing our innovative portfolio for Fruit & Vegetable crops
Expanding teams ofFruit & Vegetable experts around the globe
Building Sustainable Crop Solutions for horticulture which integrate chemistry and biology
Breeding andprovidingbest-in-classVegetable Seeds across the globe
Rejuvenate the core Crop Protection business
Reinvent customer- centricity along value chain
Rebalance and refocus innovation
Extend Seeds footprint infocused crops
5
We have identified five strategic levers for F&V to fuel our company strategy
Page 4
Connecting partners along the entirefood chain
• Vegetable Future Forum • December 2012
Best-in-class pipeline for Fruit & Vegetable crops
Page 5Page 5
1st strategic F&V lever
Small Molecules
Biologics
Seeds
Sustainable Crop Solutions
• Higher yield
• Supreme quality
• Convenience
• Risk management
Grower benefits:
• AlionTM
• MoventoTM
• SivantoTM
• Serenade®
• Sonata®
• Requiem®
• 700 new varieties in 10 vegetable crops until 2016
• LunaTM
• EmestoTM
Innovation enables us to offer tailor-made crop solutions
• Vegetable Future Forum • December 2012
1st strategic F&V lever
Example: Reducing fresh produce waste in horticulture – Luna™ “extended vitality” concept
Page 6
• Efficacy of Luna™ against visible pathogens
• Preventive protection against latent/problematic diseases
• Harvestingdisease-free produce
• Treatmentduring growingperiod
• Shelf-life
• Commercialization
• Tasting
• Transportation
• Storage
• Processing
• Latent/problematic diseases do not develop so quickly
• Extended shelf-life and storage time
In the field
Luna “extended vitality” concept
In the food/value chain
ha
rve
st
• Vegetable Future Forum • December 2012
Example: Reducing fresh produce waste in horticulture – Luna™ “extended vitality” concept
Page 7Page 7
1st strategic F&V lever
Green beans in the Netherlands (2011) – 19 days after harvest
Control Luna Privilege
• Vegetable Future Forum • December 2012
Expanding our dedicated Fruit & Vegetable teams around the globe
Page 8Page 8
2nd strategic F&V lever
Establishing dedicated Fruit & Vegetable crop teams• Developing and transferring best practice for local horticulture• Leveraging global presence and strengths
Developing and sharing specialist know-how • Knowing the crop from seed-to-shelf for mutual benefits• Providing training/coaching in the horticultural segment
Building centres of expertise and fostering partnerships• Developing differentiating crop solutions and exploring
value-adding industry partnerships
Understanding and meeting customer needs• Listening and learning; partnering and developing
optimal crop solutions for our global customers
• Vegetable Future Forum • December 2012
Developing Sustainable Crop Solutions for horticulture
Page 9Page 9
3rd strategic F&V lever
Sustainable agriculture is at the center of our efforts to strive for environmental protection, economic security and social responsibility
Tool to measure in-farm contributions towards a moresustainable horticulture:
• Provides a practical approach using performance indicators out of all sustainability areas (economic, environmental, social)
• Supports decision-making at farm level for tailor-made solutions adapted to the needs & priorities
• Demonstrates continuous improvements over time
Measuring sustainability viaAlternative methods use together with pesticides
Crop productivity
MRL compliance country of consumption
Worker training plan
Collection PPP packaging waste by certified authority (Valorfito)
Training ICM
Traceability systems
Water protection from point source pollution: Wastewater treatment systems
Plant protection product use compliant with label
Triple rising, empty containers
Buffer strips
Spraying program adapted to the crop need
Resistance management
Crop post harvest loss
Biodiversity training
100%
80%
60%
40%
20%
Sustainability
Environmentalprotection
Socialresponsibility
Economicresponsibility
• Vegetable Future Forum • December 2012
Example: Developing sustainable potato production in Chile
Page 10Page 10
3rd strategic F&V lever
• Implement the Bayer Sustainability Radar to measure contributions towards sustainable agriculture
• Minimize input requirements through customized plant protection programs and protection of water resources
• Train farmers in the safe use of crop protectionproducts and application technologies
• Current project scope: 9 growers (2,000 ha)
EconomicEnvironmentalSocial
• Vegetable Future Forum • December 2012
Connecting partners along the entire Food Chain
Page 11Page 11
4th strategic F&V lever
Farmer ProcessorExporter/ Importer Retailer Consumer
Food Chain Partnerships Business initiative project
Generating added value for all partners in the food value chain by facilitating partnerships with a focus on key crops
Food Chain Partnership – Our Philosophy
Bayer CropScience provides Sustainable Crop Solutions to farmers
What can we offer?
Seeds Products Services
• Vegetable Future Forum • December 2012
Food Chain Partnerships worldwide
Page 12
240 projects
40 crops
30 countries
Case study brochures available on www.foodchainpartnership.com
Connecting partners along the entire Food Chain
Page 12
4th strategic F&V lever
• Vegetable Future Forum • December 2012
Providing best-in-class Vegetable Seeds
• 2,500 varieties in 28 vegetable crops, marketed under the Nunhems™ brand
• Global no. 4 in Vegetable Seeds
• Recent acquisition of the Abbott & Cobb melon/ watermelon seed business
• Specialized crop advice and varieties with beneficial agronomic and quality traits
• Strong innovation & use of marker-assisted breeding technologies to direct variety development
• Innovative solutions: e.g. IntenseTM – The Chef’s Tomato; melons with enhanced flavor; long-storage onions; high-yielding cucumber plants
Page 13Page 13
5th strategic F&V lever
• Vegetable Future Forum • December 2012
Example: IntenseTM – Customer-driven innovation
Intense™ can be used for a number of recipes with much better results than with regular tomatoes
Page 14Page 14
5th strategic F&V lever
Full-flesh tomato with high density
• Excellent cutting characteristics• Long storability• High processing yield, little waste• Convenient for food-service applications:
Pizzas, pre-cut salads, sandwiches
Bayer CropScience – Your partner-of-choice for sustainable
vegetable production around the globe!
Forward-Looking Statements
This presentation may contain forward-looking statements based on current assumptions and forecasts made by Bayer Group or subgroup management.
Various known and unknown risks, uncertainties and other factors could lead to material differences between the actual future results, financial situation, development or performance of the company and the estimates given here. These factors include those discussed in Bayer’s public reports which are available on the Bayer website at www.bayer.com.
The company assumes no liability whatsoever to update these forward-looking statements or to conform them to future events or developments.
• Vegetable Future Forum • December 2012Page 17
ThankYou!