Fruit Full Greetings Final Presentation

www.fruitfullgreetings.com111-KASBIT

FROM THE STUDENTS OF


PROJECT REPORT ONFRUIT FULL GREETINGS

PRESENTED TOSIR FARRUKH MIAN

SUBMITTED BYMuhammad Shahzeb Khan

6273Yasir Bin Saleem

6274Muhammad Yaseen 6275Junaid Ismail 6264Huma Hamid 6271Almas Taj 6269Muhammad Salman 6279

PRINCIPLES OF MARKETING


Start Here

ABOUT US

Fruit Full Greetings has a fresh fruit bouquet to make any occasion special - from birthdays, anniversaries and congratulations to business events and client gifts. Our

bouquets are made fresh with premium fruit arranged in a variety of stunning displays. Customers can visit our website and order online or via phone. Each bouquet can be

complemented with chocolate dipped fruit including dipped strawberries, dipped pineapple daisies, dipped banana slices, dipped Granny Smith apple wedges and more!

Make every occasion special with Fruit Full Greetings.www.fruitfullgreetings.com111-KASBIT

At “Fruit Full Greetings”, our mission is simply to WOW you! We live by this mission statement every day to ensure that we WOW each

and every customer.

OUR MISSION


Our mouth-watering chocolate dipped fruit and creatively designed fresh fruit arrangements are always fresh, and always delicious. Why? Because We Know Fruit!

(You might even say we have a healthy obsession with it.) And don’t ever worry about preservatives or additives because nothing is ever added to any of our fruit.

We require that every piece of produce we use meets the highest standards of quality, including size, appearance, freshness and more. And because we insist on top-quality

fruit, we can promise sweet satisfaction to you, our customers. Every bite of our product will leave you saying: ”WOW”… guaranteed.

QUALITY


EVENTS


Fruit Full Greetings has a fresh fruit bouquet to make any occasion special,which includes:

BirthdaysWeddingsValentines

AnniversariesCongratulationsBusiness Events

Client Gifts.


PRODUCT

These bouquets are made fresh with premium fruit arranged in a variety ofstunning displays. Our Fruit Variety includes:

Water melonStrawberryPineappleOrangesBananaAppleKiwi

And many more.


CHARACTERISTICS

• For giving a truly heartfelt gift, presentation is everything.

• Leave a lasting and positive impression on the recipient.

• Creatively designed fresh fruit arrangements are always fresh, and always delicious.

• Our fruit meets highest standards of quality, including size, appearance and freshness.


PRICE

We never wanted to compromise on quality so we adopted value based pricing.

Our prices are reasonable as compare to the quality we provide.

Following is the price list of all of our products:

Item Price

Small Bouquet Rs.1500

Large Bouquet Rs.2500


PLACE

• We planned to make our product available in posh areas of (Karachi and Lahore) and extend our business gradually by opening franchises all over Pakistan. • We want all of our stores to be fun, fresh, and inviting just like our products, with beautiful décor and a friendly atmosphere.

• Even if there is no store in your area, we will deliver our fresh fruit bouquets at your door step.


PROMOTION

Since our product is cater to a unique clientele, therefore we advertiseonly through:

• Selected Magazines

• Distribution of Brochures

• Kiosks at malls and markets in elite class areas

• Online promotion (Facebook, Yahoo, Google)


SEGMENTATIONOur product based on all four segments, which are mention below,

Geographic Segmentation :-•World region Asia•Country Pakistan•Cities Karachi and Lahore•Density Urban

Demographic Segmentation:-•Age All age group•Gender Male, Female•Family life cycle Married & Unmarried•Income 30,000 & above•Religion All

Psychographic Segmentation:-•Social Class Middle and Upper class•Lifestyle Achievers and Sophisticated•Personality Dynamic

Behavioural Segmentation:-•Occasion All Events•Benefits Quality, Taste, Flavors and Status•Loyalty Status Strong & Absolute•Readiness Stage Desirous, Intending to buy•Attitude towards brand Positive


TARGET MARKET

We are targeting those people who are status conscious and socially

interactive. These people are sweet lovers but health conscious as well

and love to eat healthy and hygienic dessert. Majority of the people,

who have been targeted, live in the areas of Defence, Clifton,

P.E.C.H.S. and Gulshan.


DIFFERENTIATION

Normal trend of greetings include flower bouquets, cakes, sweets etc.

As compare to alternatives available in market our product is different

in terms of creative designing, hygiene, low in calories with no fats and

cholesterol, all fruit products are ideal for health conscious consumers.


POSITIONING

We are going to position ourselves as the best in market in terms of Quality,

Taste and Flavors. The position of our product in the mind of the customer

is that our product always consists of fresh fruits without artificial flavors,

irresistible to eat.


SWOT ANALYSIS

All organizations should understand their operating environment as it

allows them to take advantage of the opportunities and minimize threats.

The following analysis illustrates the environment of Pakistan in which

Fruit Full Greetings will be operating:


STRENGTHS

Experienced and quality management.

Strong Ethical value (culture and heritage)

Strong supply line

Highly innovative

Strong financial position

Quality & variety

Effective & attractive packaging

High quality man power

Accessibility


High prices of the product

Not able to preserve for long time

WEAKNESS


OPPORTUNITIES

• To build our brand image through quality

• To team up with renowned event management companies

• Expansion in other areas of country


• Increasing fruit prices due to inflation

• Political conditions in the country may be obstacle to import

THREATS


MARKET STRATEGIES

Current Strategies:

•Develop a website that effectively reflects the main positioning statement.

•E-Marketing (Emails & SMS)

•Word of mouth and personal contacts.

•Flyers with Newspapers & Utility Bills.


MARKET STRATEGIES

Future Strategies:

•Market Development (Expand business to major cities of Pakistan)

•Product Development (Develop new products like Fruit Ice-creams, Fresh Fruit Juices etc.)

•Diversification (Jump in to Bakery items & Confectionary)


THANK YOU

Fruit Full Greetings Final Presentation

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