Fruit Bandit – Apps by Tang_Critical Analysis of Promotion Strategy

8/13/2019 Fruit Bandit – Apps by Tang_Critical Analysis of Promotion Strategy

http://slidepdf.com/reader/full/fruit-bandit-apps-by-tangcritical-analysis-of-promotion-strategy 1/9



Ksshge`jet<;

ATZH] DKEMH] ‟ KVV_ DX ]KEG

OTH]HOKC KEKCX_H_ NA VTN@N]HNE _]TK]JGX NA ]KEG

Vrjpkrjm anr<

_bjhib @nrsbjm Lkbke

Kssnohktj Vrnajssnr

Onursj Hestruotnr

Dushejss _trktjgy

Vrjpkrjm dy<

@kcjjbk ]krkeeu`, TB-;61

_jothne<D

DDK, ;2 tb Dktob

Hesthtutj na Dushejss Km`hehstrkthne

Zehvjrshty na Mbkik

_jptj`djr, ;2, 46;?



;. OK_J NQJTQHJW< ;

]keg ojcc pbnej gk`j kem wjd tnnc

Nvjr tbj yjkrs, ]keg bks djje syeney`nus tn tkstj kem rjarjsb`jet krnuem tbj wnrcm.

Wheeheg `hcchnes na bjkrts whtb hts hrrjshsthdcj tkstj nvjr gjejrkthnes, tbjrj hs bkrmcy keyhetrnmuothne rjquhrjm anr ]keg.

_trhvheg anr onetheunus heenvkthne tn drheg ejw jxpjrhjeojs tn hts cnykc onesu`jrs, ]keg bkshetrnmuojm ahvj mhaajrjet ackvnurs he tbj cnokc `krijt. ]keg Nrkegj, wbhob hs kcsn tbj ackgsbhpackvnur, hs tbj shegcj `nst pnpuckr ackvnurjm pnwmjr mrhei he Dkegckmjsb. Ejxt anccnwjm ]keg@kegn, Vhejkppcj, Cj`ne kem k on`dn ackvnur na Nrkegj-@kegn.

]keg bks orjktjm k ahrst-na-k- ihem gk`j okccjm –Aruht Dkemht‐ ks k anccnw -up tn hts rjojet –]whes

Ok`pkhge‐ mjphotheg k pkhr na hmjethokc twhes bkvheg `key sh`hckrhthjs he tbjhr djbkvhnur kem

pjrsnekchthjs dut, mhaajrheg arn` jkob ntbjr wbje ht ok`j tn tkstj.

]bj gk`j bks ahvj cjvjcs kem oke dj pckyjm ne kcc `ndhcj pcktanr`s (dntb Kppcj hN_ kem GnngcjKemrnhm). ]bhs jxohtheg gk`j whcc obkccjegj tbj sihccs na gk`jrs kem hetrhguj tbj` whtb grjktkothne kem grkpbhos.

]bj stnry na tbj gk`j rjvncvjs krnuem ]nety kem @nety, tbj twhes, ks k dkem na rnguj`neijys ihmekp @nety kem tbj ckttjr sjts naa ne k qujst tn rjsouj bh`. Whtb necy k schegsbnt hebkem ]nety `ust tkij tbj obkccjegj tn tbj jvhc `neijys, ghrkaajs, gnrhccks kem djjs. Ch`htjmstnejs, heon`heg aruhts kem k gckss tn ahcc9 ]nety ejjms tn dj kcjrt kt kcc th`js tn ijjp ke jyj nut

anr pnwjr-ups.

Ne k mhaajrjet entj ]keg kcsn tnni up tbj rjspneshdhchty na rj-hetrnmuoheg Dkegckmjsbh aruhts tntbj `kssjs tbhs yjkr tbrnugb tbj hetrnmuothne na –Dkegckmjsb Vbnc Vnrhobhth‐. Ht hs k wjd -dksjmrjajrjeoj tnnc anr ihms kem kmucts wbn grnw up he ohthjs ndchvhnus tn tbj eu`jrnus aruhts naDkegckmjsb kem tbjhr djejahts. Nej oke jxpjrhjeoj tbj shtj kem hts ajkturjs dy vhshthegwww.aruhtsnadkegckmjsb.on`

; (]bj Mkhcy _tkr, 46;?)



4. Drkem Nvjrvhjw< ]keg]keg, kvkhckdcj he `nrj tbke ?6 onuetrhjs, hs tbj cjkmheg drkem he pnwmjrjm djvjrkgj pnrtanchn

na @nemjcjz Hetjrekthnekc. ]keg wks dkshokccy k prnmuot na Irkat annms. He Notndjr 46;4, Irkat

Annms Heo obkegjm hts ek`j tn @nemjcjz Hetjrekthnekc. ]bhs arjsb, aruht-ackvnrjm mrhei hskvkhckdcj he k vkrhjty na ackvnrs -- dksjm ne cno kc onesu`jrs‘ prjajrjeojs -- kem hs anrthahjm whtb

`hejrkcs kem vhtk`hes. Ht hs kvkhckdcj dntb ks k pnwmjrjm djvjrkgj kem he rjkmy-tn-mrhei

dnttcjs.

He Dkegckmjsb ]keg hs h`pnrtjm. ]bj prn`nthne kothvhthjs krj mjshgejm kem h`pcj`jetjm dy

Nghcvy Dkegckmjsb. _n akr ahvj mhaajrjet ackvnr na ]keg heocumheg `kegn, nrkegj, phejkppcj,

cj`ne kem nrkegj-`kegn he tbj anr` na pnwmjrjm djvjrkgj necy krj kvkhckdcj he Dkegckmjsb.

]keg hs ent necy tbj `krijt phnejjr dut kcsn tbj `krijt cjkmjr he rjgkrm na pnwmjrjm ackvnrjm

mrhei he Dkegckmjsb.

?. _tkijbncmjr Kekcyshs<

?.; _tkijbncmjrs Oktjgnrhzkthne<



?.4 _tkijbncmjr Kekcyshs<

;. Onesu`jrs bkvj tbj `nst

pnwjr ks tbjy tkij tbj

ucth`ktj duyheg mjohshne.

Kcsn tbjy bkvj tbj `nst

h`pnrtkeoj ks ucth`ktjcy

tbjy krj gnheg tn onesu`j.

Zechij rjkmy tn mrhei

prnmuot, ]keg bks cjss sonpj

na usheg pu`pihe uemjr tbj

ek`j na `kegn. Xjt, ht hs

annm prnmuot cheijm whtb bjkctb. ]bus, snohjty bks hetjrjst ne tbj prnmuot. Kcsn, tbj snohjty bks

tbj pnwjr tn obkegj trjem rjgkrmheg wbkt tbj `j`djrs na on``uehty krj gnheg tn mrhei. ]bus,

snohjty hs ke h`pnrtket ijy pckyjr anr ]keg.

4. He Dkegckmjsb, tbjrj hs ent drkeob na @nemjcjz . ]bj skcj tbjrjanrj hs `nstcy cheijm whtb

prn`nthne. ]bus, Nghcvy & @ntbjr wbhob hs tbj kmvjrthzjr na ]keg ks wjcc ks ntbjr `jmhk

pkrtejrs bkvj heacjeohkc pnwjr. Bnwjvjr, tbjhr hetjrjst hs ent ks strneg ks na tbj onesu`jrs.

?. Ks tbj prnmuot hs h`pnrtjm, h`pnrtjrs bkvj sn`j hetjrjst. Kcsn, wbncjskcjrs kem rjtkhcjrs

bkvj hetjrjst. Bnwjvjr, tbjhr pnwjr hs ent tbkt strneg. Gnvjrej`et bks hetjrjst ks tbj prnmuot

hs djheg sncm kt cnokc `krijt dut bks cjss pnwjr tbke onesu`jrs.

=. Djokusj tbj prnmuot hs h`pnrtjm, trkmj kssnohkthne `hgbt bkvj rncj. Dut tbj h`pnrt hs

sokttjrjm k`neg vkrhnus h`pnrtjrs. Kcsn, tbj prnmuot hs annm prnmuots. Dntb hetjrjst kem pnwjr

na trkmj kssnohkthne tbjrjanrj hs cnw.



=. VJ_]CJ Kekcyshs<

@kornjonen`ho Krjk Hssujs

Vnchthokc Vnchthokc Hestkdhchty

Heoneshstjeoy he pnchohjs anr`ucktjm murheg mhaajrjet pnchthokc bnrhzne

Jonen`hokc On`pjththvj Kmvketkgj he tjr` na Vrnmuothne Onst

Gcndkc rjojsshne mnjs ent kaajot ekthnekc jonen`y h``jmhktjcyrktbjr kaajot he k scnw grkmukc prnojss

_nohkc Wnriheg `ntbjrs krj heorjksheg

H`pnrtkeoj na nphehne na obhcmrje he mjohshne `kiheg hs heorjksheg

Jxtjemjm ak`hchjs krj drjkiheg mnwe

]jobencnghokc Qhrtukc chaj hs gjttheg prhnrhty

Heenvkthne dy usheg tjobencngy hhs djheg wjcon`jm

Zsj na kpps hs gjthheg pnpuckrhty

Cjgkc Cjgkc dkrrhjr he tjr` na h`pnrt

]krhaa oke bkvj h`pchokthne

QK] bks sn`j h`pkot ne duyheg pnwjr

Jevhrne`jet Zrdkehzkthne hs cjkmheg tn mjorjksj he sonpj anr nutmnnr gk`j & spnrts



=. Vnrtjr‘s Ahvj Anrojs Kekcyshs<

:. Orhthokc Kekcyshs na _trktjgho @nvj<Kpps hs ent cheijm whtb pnwmjrjm djvjrkgj chij tkeg. _n dy hetrnmuoheg kpps ]keg dkshokccy bks

trhjm tn hemhrjotcy prn`ntj tbj prnmuot. Wj oke heajr tbkt, tbj kttj`pt na ]keg wks ent tn

prn`ntj tbj prnmuot rktbjr prn`ntj tbj drkem ]keg htscja.

Enw k mkys, pjnpcj na kcc kgjs sbnw hetjrjst he tjobencngy. _`krtpbnej hs djheg sncm chij

bntokij. Jvje s`krtpbnej hs kvkhckdcj he bkems na cnwjr kem cnwmjr `hmmcj ockss pjnpcj.

Mhaajrjet kpps krj pnpuckr k`neg pjnpcj na mhaajrjet kgjs. _pjohkccy tjjekgjrs kem ynueg

pjnpcj cnvj tn spjem tbjhr pkssth`j dy usheg kpps rjcktjm whtb gk`js. Aruht Ehelk hs kcrjkmy k

vjry pnpuckr kpps. ]bus, dy hetrnmuoheg kpps ]keg hs rjajcotheg hts kmvnokoy heenvkthne usheg

tjobencngy. ]bj kpps htsjca hs ent ke heenvkthne dut kpps whtb pnwmjr djvjrkgj hs ndvhnuscy ke

heenvkthvj hmjk. _n, grkddheg tjobencngy tn prn`ntj drkem hs k vjry s`krt `nvj anr ]keg.

Aruht Dkemht bks k hetjrjstheg stnry tbkt rjacjots hemhrjotcy tbj pnwjr na rjckthnesbhp . ]bus, ht

tnuobjs k onrj pnhet na snohjty, rjckthnesbhp. ]bj cjkm obkrkotjrs na tbhs stnry krj twn tjjekgj

dnys rjprjsjetheg tbj tjjekgj snojhty. ]bus, ht cheijs hts kpps whtb hts onesu`jrs. Arn` tbj

• Ajw pnpuckr drkems9 dkrgkheheg pnwjr hs cnw Dkrgkheheg Vnwjr na Oustn`jrs

• H`pnrt & suppcy hs ent oneojetrktjm he ajw bkems9dkrgkheg pnwjr hs `nmjrktj. Dkrgkheheg Vnwjr na _uppchjrs

• Vhnejjrr ks wjcc ks ̀ nst ienwe drkem he cnokc ̀ krijt.On`pjththvj rhvkcry hs cnw.

On`pjththvj Thvkcry

whtbhe `krijt• Cnokc hehthkthvj ent entjwnrtby9 bugj nppnrtuehty anrcnokc hehthkthvj jxhsts. _n, tbrjkt na ejw jetrkeoj hs snbhgb.

]brjkts na Ejw Jetrkeoj

• Cnts na drkems anr sudsthtutj prnmuots chij snat mrhei,okrdnektjm mrhei, luhoj krj kvkhckdcj he cnokc `krijt.

Bjeoj, tbrjkt na sudsthtutj prnmuots hs strneg.

]brjkt na _udsthtutj prnmuots



stkijbncmjr `kppheg wj bkvj sjje tbkt ijy pckyjrs na ]keg krj hts onesu`jrs ks wjcc ks

snohjty. _n ]keg hs suoojssauc tn tnuob hts ijypckyjrs tbrnugb hts strktjgy.

@key ejw drkems oke on`j up whtb pnwmjr djvjrkgj he auturj . ]bjy oke hetrnmuoj ejw ackvnr

nr ejw pkoikgheg. Bnwjvjr, tbj prn`nthne strktjgy hs sn uehquj tbkt tbj ejw pnshthne na drkem

]keg he onesu`jrs‘ `hem hs enw mhaahouct tn `kehpucktj. Kcsn, enej na tbj drk ems na sudsthtutj

prnmuots bkvj mnej sn`jtbheg chij hetrnmuoheg kpps. _n he tjr` na dntb ejw jetrkeoj kem

sudsthtutj prnmuots wj oke oneocumj ]keg whcc dj kt k akvnrkdcj pnshthne ks tbj on`dhekthne na

kpps-pnwmjr djvjrkgj hs k vjry uehquj hmjk.

_n, wj oke sky arn` tbj strktjgho kekcyshs kem on`pkrkthvj kekcyshs tbkt tbj prn`nthne strktjgy

tkije dy ]keg hs k vjry s k̀rt nej he tjr` na hts kh`, usj na tnnc, tkrgjt `krijt kem onvjrkgj na



snohkc, tjobencnghokc kem jevhrne`jetkc kspjot. Ht bks orjktjm k on`dhekthne tbkt whcc ghvj ht k

uehquj pnshthne he onesu`jrs‘ `hem. ]bj prn`nthne strktjgy bks en ejgkthvj h`pkot ne snohjty

rktbjr jebkeojs snohkc vkcuj chij snohkc dnemheg. ]nmmcjrs kem tjjekgjrs wbn prjajr rjkmy tn gn

mrhei tn pnwmjr djvjrkgj enw `hgbt dj hetjrjmtjm he ]keg wbhcj pckyheg Aruht Dkemht. _n tbj

stkrtjgy hs ent necy gnheg tn djejaht tbj drkem dut kcsn tbj snohjty. Ht hs tbj pnwjr na tbj

prn`nthne stkrtjgy na ]keg.

Fruit Bandit – Apps by Tang_Critical Analysis of Promotion Strategy

Documents

Transcript of Fruit Bandit – Apps by Tang_Critical Analysis of Promotion Strategy