Frugal innovation
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Transcript of Frugal innovation
Top 1000 corporates spent USD 647 bn on R&D in 2014
– 90% focus on Western markets
In the consumer sector 80% failed!
• Top down and hierarchical • R&D system is way too costly to maintain • Rely on “structured” innovation processes that can’t deliver the
agility and speed need • Driven by financial outcomes• Linear, sequential thinking• Do innovation in secret R&D labs rather than opening up the
innovation process and harnessing the creativity of all their employees, customers, and partners.
• Strategic planning based on the past• Risk intolerance• Process inflexibility • Still believe that “knowledge is power”• Large number of employees• Control over own assets
Traditional, incremental innovation
Digital Manufacturing and logistics Social – Consumer
Old advantage no longer valid – decentralized
New roles for the multinationals and public sector
Platforms for innovation – eco-systems for Startups
Health Education Employment Energy