Frozen Yogurt Market in India, 2015
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1 © 2015 Refract Consulting FROZEN YOGURT MARKET IN INDIA KEY TRENDS Frozen Yogurt Market is growing at an impressive CAGR of over 50% Cocoberry, launched in 2009, was the first brand to retail frozen yoghurts in the country In terms of pricing, international chains are premium and costlier than the packaged yogurts Cocoberry claims to be a premium product at reasonable prices where pricing begins at INR 32 while other players offer an average minimum price of INR 65-70 Most yogurt players rely on sampling and direct engagement activities to appeal to the taste buds of the discerning Indian customer12 Companies like Yogurtry and Berrylite have plans to expand their presence in India 95% 5% Packaged Yogurt 85% 15% YOGURT MARKET SIZE IN INDIA 750 CRORE, 2012 1200 CRORE (e), 2015 CAGR: 15% Name of brand Start Year in India Parent Country Number of outlets Presence in no. of cities Cocoberry 2009 India 32 7 Kiwi Kiss 2010 Canada * 2 Red Mango 2012 USA 15-20 * Yogurberr y 2013 South Korea 7 5 Yoforia 2012 USA 11 7 Ci Gusta 2012 Italy 2 3 Pinkberry 2012 USA 3 3 Menchie’s Frozen 2013 USA 2 2 SNAPSHOT OF KEY FROZEN YOGURT [RETAIL] BRAND IN INDIA * Information not confirmed FOR DETAILS PLEASE MAIL TO: [email protected]
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Transcript of Frozen Yogurt Market in India, 2015
1© 2015 Refract Consulting
FROZEN YOGURT MARKET IN INDIA
KEY TRENDS Frozen Yogurt Market is growing at an impressive CAGR of over 50% Cocoberry, launched in 2009, was the first brand to retail frozen yoghurts in the country In terms of pricing, international chains are premium and costlier than the packaged
yogurts Cocoberry claims to be a premium product at reasonable prices where pricing
begins at INR 32 while other players offer an average minimum price of INR 65-70 Most yogurt players rely on sampling and direct engagement activities to appeal to the
taste buds of the discerning Indian customer12 Companies like Yogurtry and Berrylite have plans to expand their presence in India
95% 5%
Packaged Yogurt Frozen Yogurt
85% 15%
YOGURT MARKET SIZE IN INDIA
750 CRORE, 2012 1200 CRORE (e), 2015CAGR: 15%
Name of brand
Start Year in India
Parent Country
Number of outlets
Presence in no. of cities
Cocoberry 2009 India 32 7
Kiwi Kiss 2010 Canada * 2
Red Mango 2012 USA 15-20 *
Yogurberry 2013 South Korea 7 5
Yoforia 2012 USA 11 7
Ci Gusta 2012 Italy 2 3
Pinkberry 2012 USA 3 3
Menchie’s Frozen Yogurt
2013 USA 2 2
SNAPSHOT OF KEY FROZEN YOGURT [RETAIL] BRAND IN INDIA
* Information not confirmed
FOR DETAILS PLEASE MAIL TO: [email protected]
