Frozen Sam Macdonald, Eleanor Price, Josh Bestford and Emily Cockayne

Facts and Figures / Star Cast

Facts and Figures/ Star CastKristen Bell, Idina Menzel, Jonathan Groff, Josh Gad, Santino Fontana, Alan Tudyk. None of these actors had been previously recognised before starring in this film. This tells us that Frozen didn’t need ‘Stars’ to be a success.

Elsa’s castle needed at least 50 animators to create it.

In total the film took 600 people 2 and a half years or 3 million hours to complete.

Frozen became both the highest grossing animated and highest grossing musical of all time and the 9th highest grossing film of all time with a worldwide box office gross $1.097 billion.

More Facts and Figures

Elsa had more strands of hair then Rapunzel with a whopping 420,000 single strands.

The Film was massively successful across the world and stayed in cinema’s for 27 weeks after release. Then was re-released around the Christmas Period the following year for a further 3 weeks.

Frozen had the most success Japan making $249,036,646, following that was the UK making $64,733,660.

New Marketing Techniques

New marketing techniquesThere have been many new marketing techniques that have been used for the marketing of the film frozen. These include social media’s such as facebook, twitter, instagram and youtube. Youtube was very important in the marketing process of frozen as it revealed a lot to the audience giving them regular content to watch even after the film had been published and distributed. Another method of marketing frozen is through its own website this was a very successful marketing technique as it allowed for a very large audience to reach also it was made interactive through videos, games and other aspects being regularly updated which allowed for the audience to keep coming back for more content keeping them interested until the release of the film and even after the film had been released. Another method of marketing used by this film is apps for the different technologies these apps included Games, and other things that would keep theAudience interested.

Frozen’s youtube channel

Frozen sing along

Frozen has used its youtube channel to market the frozen campaign they have produced many different variations and additions to add on to market the film. These variations include sing along versions, behind the scenes clips, sing along’s with specific characters in the film such as olaf and other different things that can be accessed using the youtube channel. This kept the audience coming back for more content and also allowed the audience to feel involved as they could sing their favourite frozen songs while the character did too making it more interactive and getting the audience involved.

Frozen’s website Disney’s frozen has it's own website, this was very important in the marketing of the film, its website was and still is an important part for the fanbase of Frozen. On this website there are many tools such as games and videos which include sing alongs, behind the scenes, and animated cartoon lego videos. The huge amount of videos on the website is important because it allowed for fans to come back and feel engaged in the process by watching something new. There is also links to the characters and activities that can be done and printable things that can be used such as colouring pages and sing along sheets. The most important part of the website is there is a link to the disney store where all of the merchandise for frozen can be bough such as t-shirts and other items.

Frozen’s instagram, twitter and facebook accounts

Frozen has multiple social media accounts such as facebook, twitter and instagram. All of these showed updates and aspects that frozen wanted to show of the build up to both the release of the film and getting it marketed and popular once it had been released. As you can see there were many different social media platforms that could be accessed for Frozen, these were all very important because it allowed for the film to much larger audience as some people only used twitter and could find the film and updates whereas other people may have only had facebook so making it available on different social media platforms allowed it to reach a much much larger target audience.

Frozen appsFrozen has other marketing techniques rather than just social media sites and a website. They have also used a variety of different methods of getting there film marketed such as allowing their film to be put onto itunes where it can be bought for a specific price, also the music that is in the frozen movie can all be bought on the itunes store. Another way is through apps that were created and link to frozen, disney made a game called frozen free fall which again showed the characters and storyline of the film and carried on the marketing and distribution of the film, doing this also gave them a larger audience as the film could be accessed in many different forms and on a variety of platforms.

Traditional Marketing Techniques

Traditional Marketing TechniquesFrozen used a lot of traditional marketing techniques to present the film to their audience.

They used things such as posters, reviews, trailers and magazine articles to widen their audience.

PostersPosters were a great form of advertising to the younger generation.

Children would ask their parents to buy them a poster for their bedroom which instantly would act as a form of advertising. There were also posters put around towns and cities to advertise the brand new, animated film hitting the screens near them.

Reviews and TrailersAn official trailer is a great way to start the marketing because it gives the target audience an inside look at what the film contains but does not give away the whole film.

Another way of marketing was by reviews. People who watched the film then reviewed it for others. By getting a film reviewed it gives the film publication as well as making people aware of whether it’s good or not.

Magazine articlesMagazine articles are another way of publishing the film. When putting Frozen articles into a magazine, good or bad it instantly draws people to watch it as they want to find if the articles are accurate or not.

Use of Stars

Kristen Bell

Kristen Bell plays the role of Anna, She began her acting career starring in stage productions and attended the Tisch School of Arts in New York. In 2001, she made her Broadway debut as Becky Thatcher in The Adventures of Tom Sawyer and starred in the Broadway revival of The Crucible the following year.

Alan Tudyk

Tudyk plays the role Duke of Weselton, In 1990, he went on to study drama at Lon Morris Jr. College. While there, he was awarded the Academic Excellence Award for Drama.

Tudyk is known for his performances in Wreck-It Ralph (2012), Tucker & Dale vs. Evil (2010), and Dodgeball (2004).

How Effective Do You Think The Campaign Was?

How effective do you think the campaign was?

We think the campaign was very effective in promoting and having continuous marketing throughout both the release of the film and after. Making $1.276 billion in the box office with a budget of $150 million.

The campaign was tremendously effective, primarily due to sales of merchandise. £35 million pounds worth of merchandise has been sold in the UK alone.

Furthermore, short, witty clips and trailers from the film were released consistently before the actual release of the film in cinemas, which kept the audience engaged and interested. This allowed for the characters to become recognisable universally.

In conclusion, the Frozen marketing campaign was extremely effective as they managed to get the faces of Frozen (Elsa, Anna, Olaf) on a vast quantity of platforms such as magazines, games, videos, and even lunchboxes.