ANALYSIS OF CADBURY 5 STAR CHOCOLATE IN THE MARKET WITH

ITS COMPETITORS

A

PROJECT REPORTSUBMITTED

INTHE PARTIAL FULFILLMENT FOR THE DEGREE

OFBACHELOR OF BUSINESS ADMINISTRATION

TO

C.C.S. UNIVERSITY, MEERUT (2006-09)

SUBMITTED BYRISHABH KHANNA

ROLL NO. 65 Group - CPRATEEK KUMAR

ROLL NO: 36 Group - C

INSTITUTE OF MANAGEMENT STUDIES GHAZIABAD

CONTENTS

ACKNOWLEGEMENT

PREFACE

EXECUTIVE SUMMARY

INTRODUCTION

OBJECTIVE

IMPORTANCE OF STUDY

RESEARCH METHODOLOGY

ANALYSIS & OBSERVATION

CONCLUSION

RECOMMENDATIONS

BIBLIOGRAPHY

ANNEXURES