This digipak advert is for the album from under the cork tree by the band fall out boy. This digipak is quite a conventional advert and looks similar to most adverts that I have looked at. The layout of the advert is conventional in the way that it contains everything that I found in an advert. At the bottom you have got the name of the album and the picture of the album cover. Under the name of the album you have got a few of the hits from the album in which they have released and this is because people may know the name of the song but not the band. In the centre of the advert you have got the picture of the band and this takes up the majority of the advert. The image shows each member of the band with Patrick Stump and Pete Wentz being at the front of the image and those two people are the most popular members of the band. At the top of the advert you have got the name of the band and this is written in the same font that was used in the album that this advert is advertising from under the cork tree. This is a clever touch as people will start to familiarize themselves with this font and when they see it they will know who it is. The colours used in this advert are blacks and browns and this is a common colour which is also used on the album cover as well. The picture seems to slot into the advert nicely and this poster is quite easy on the eye. Overall the layout is quite spacious and it contains all of the information which was required for you to know. The target audience for this album would probably be people who are fans of the band who would have bought their previous album take this to your grave. As this was only their second album they would also be trying to get new fans. The new fans in which they would try to be appealing to would be fans of rock. The main image in the centre of the advert would be the picture of the band. This has probably been edited so that the colours compliment the browns and blacks used in the font and lettering. It has all been put together nicely so that nothing has been cut out but at the same time creating a nice layout. In my opinion I think that the genre is quite apparent and that you can get a rough idea of what you are buying from this advert. The fact that members of this band have got long hair is quite stereotypical of most rock bands. You see the tattoos on Pete Wentz’s arm which again is also quite stereotypical of the band. If you were not sure after that they have put two of the songs in which they have released under the name of the album, so if you wanted to get a rough

idea of what their music is like you could go on a site like YouTube and listen to it there. In my opinion I think that this is a successful poster. There are several aspects that help it be successful such as it is quite eye catching. Although the colour used is dark and subtle, this makes the image in the middle stand out a lot more. It gives you all of the information which is needed in an advert without the viewer having to read a lot or without the viewer finding it difficult to find because the font is too small or the advert is overcrowded with information or images.