From responsive to anticipatory

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FROM RESPONSIVE TO ANTICIPATORY Agnieszka M. Walorska @agaw CREATIVE CONSTRUCTION @creativeconstr

Transcript of From responsive to anticipatory

FROM RESPONSIVE TO ANTICIPATORY Agnieszka M. Walorska @agaw

CREATIVE CONSTRUCTION @creativeconstr

MY FIRST MOBILE PHONE

MY FIRST (AND ONLY) BLACKBERRY

MY FIRST IPHONE

©REUTERS  

5 FORCES DRIVING ANTICIPATORY EXPERIENCES

SOCIAL MOBILE

DATA SENSORS

LOCATION

©answers.com - http://www.answers.com/article/1198477/the-evolution-of-the-power-rangers-1993-2014  

What  does  it  mean?  

vs.  

an$cipatory  

2007

©giphy - http://giphy.com/gifs/tired-morning-13NjrthWrBPYfm

MARCH 27th, 2007, 06:00 AM

06:05 AM

06:15 AM

06:30 AM

07:00 AM

07:15 AM

07:30 AM

6:30 PM

©Epykliving - http://www.epykliving.co.za/wp-content/uploads/2014/10/overspending-in-december.jpg

7:00 PM

2022

herunterladen  MARCH 27th, 2022, 06:00 AM

06:05 AM

INTELLIGENT BEDROOM

CONNECTED HOME

©OfficeDesignIdeas - http://lunar.thegamez.net/officedesignideas/designing-a-house/contemporary-house-architecture-design-bathroom-zeospotcom-1000x559.jpg

INTELLIGENT CLOSET

© cazitech.com

SMART TOILET ©http://www.tehnickaskolava.rs/pdf/engleski2013/houses.pdf

INTELLIGENT KITCHEN

SMART FRIDGE

© X-Ray Scanner Fuß

DIAGNOSIS-APP

SELF-DRIVING-CAR ©Deezen.com - http://static.dezeen.com/uploads/2014/02/XchangE-Car_dezeen_sq.jpg

SMART GIFT RECOMMENDATION

Here is the gift for your sister!

1

Sony Wrist Computer

Our Pick! 2

Nutrition Shaker

3

Adidas Running Shoes

SMARTER MACHINES

Watson

INCREASED PROCESSOR CAPACITY

Apple IPhone 6 IBM Deep Blue

2014 1996

11.38 GFLOPS 115,2 GFLOPS

5 FORCES DRIVING ANTICIPATORY EXPERIENCES

©answers.com - http://www.answers.com/article/1198477/the-evolution-of-the-power-rangers-1993-2014  

SOCIAL MOBILE

DATA SENSORS

LOCATION

CHANGED ROLE OF TECHNOLOGY

“Computing is not about computers anymore. It’s about living.”   

- Nicholas Negroponte (1995)

MOBILE

© SproutSocial - http://sproutsocial.com/insights/wp-content/uploads/2014/01/mobile-devices.jpg

Making phone calls is the 6th most popular activity involving a smartphone 40% of the smartphone users say, they could live without it.

THAT‘S MOBILE © SI-Vision.com - http://www.si-vision.com/files/BLE/SVI-TRX201S_PB.pdf

SENSORS

©Elektro-Binder - http://www.elektro-binder.de/images/rauchmelder.jpg

LOCATION

SOCIAL

DATA

90% of the worlds data was generated in

the past 2 years

1 Day 70x

In the first day of a baby’s life, the world creates 70x the data contained in the Library of Congress

©LinkedIn - https://media.licdn.com/mpr/mpr/p/2/005/055/0a9/3923fea.jpg

Statement:  

Expectation:  

Statement:

Reality:

© Goldfish Graveyard

NEST – INTELLIGENT THERMOSTATE

©Nest

LUNA – SMART MATRESS COVER

©http://lunasleep.com/

LG – THE INTELLIGENT FRIDGE

©The Nanobyte - http://thenanobyte.com/wp-content/uploads/2013/02/lg_thinq_smart_refrigerator.jpg  

h1ps://lh5.googleusercontent.com/

-­‐ipfJpuDRCnM/UnkYgoh5HMI/AAAAAAAAAHY/

LHOPGivVuwE/s1600/no$fica$ons-­‐blog-­‐1.png  

GOOGLE NOW © Google - lh5.googleusercontent.com

SPENDIFIC © finovate.com

© http://www.ourmachine.com/page/wp-content/uploads/WTTF-T-Shirt1.jpg ©LinkedIn - h1ps://media.licdn.com/mpr/mpr/p/2/005/055/0a9/3923fea.jpg  

AMAZON ©Ted Rall - http://rall.com/comic/you-shouldnt-have

TRACKING YOUR FITNESS

AND THE CONSEQUENCES?

© DerekA – Wendy Pregnant (Flickr)

TARGET KNOWS BEFORE IT SHOWS

UNCANNY VALLEY

Take my data!

It‘s okay, that you have my data!

I don‘t want you to have my data!

How did you get my data!

Amazing!

UNCANNY VALLEY OF ANTICIPATION

Take my data!

It‘s okay, that you have my data!

I don‘t want you to have my data!

How did you get my data!

Amazing!

UNCANNY VALLEY OF ANTICIPATION

Take my data!

It‘s okay, that you have my data!

I don‘t want you to have my data!

How did you get my data!

Amazing!

Out of Control?

UNCANNY VALLEY OF ANTICIPATION

MINORITY REPORT?

PATRONIZING?

REMOTE-CONTROL?

OUT OF CONTROL?

Take my data!

It‘s okay, that you have my data!

I don‘t want you to have my data!

How did you get my data!

Amazing!

AVOIDING THE UNCANNY VALLEY

RELEVANT  

UNCANNY  

vs.  

DON‘T STALK THE USER!

ASSISTANCE      

PATRONIZING  

vs.  

DON‘T PATRONIZE THE USER!

SATISFACTION  

FRUSTRATION  

vs.  

DON‘T FRUSTRATE THE USER!

THANK YOU

Agnieszka M. Walorska [email protected]

Telefon: +49 (0)30 / 4004 1922 www.creativeconstruction.de