To reconcile production with preservation Brazil’s Forest Code.
From Production to Preservation
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Transcript of From Production to Preservation
From Production to Preservation:
Scalable Models For Content Strategy And Marketing
October 2016@meaningmeasure
Misty Weaver
@meaningmeasure
Content Wrangled
C-suite
Marketing• PR• Email• Social Media• Video
SEMEditorialUX
Different perceptions
ConsequencesNo search rank
Can only send people to home page
There’s no editorial plan
Silos don’t share@meaningmeasure
Content StrategySEO
Content Marketing
Provide the right content, for the right people, in the right place, at the right time.
Meghan Casey http://uxmag.com/articles/get-your-content-strategy-out-of-the-drawer-with-governance
Business + AudienceResources
= Plan
@meaningmeasure
Where does content come in?
@meaningmeasure
3E6699How do we work together?
Karen McGrane We Are All Content Strategists Now http://karenmcgrane.com/2010/11/03/we-are-all-content-strategists-now/
drives collaboration
We’re gonna need a lot of hats
And we want them to fit
3E6699Content needs a purpose
Image: http://iboxseo.org/2014/03/03/how-to-use-aida-principles-to-revitalize-your-content/
Image: http://www.outboundengine.com/blog/using-email-marketing-to-increase-referral-business/
http://bit.ly/1JwQwm2
@meaningmeasure
3E6699
Purpose helps us work together
Informative, useful content makes you visible
Good, easy to find answers make you credible
Meaning is differential
Be relevant to your audience
Add value through knowledge
Take the high quality content challenge
Gathercontent.com
Coverage and Connection
Oh, the journeys they’ll make
Educate
Answer
Inform
Themes
Evergreen
Promotion
3E6699Find your ratio
3E6699SEO
Findable content is
http://bit.ly/PST8Uv Jayde Ferguson
3E6699Content Plan
Content Strategy, Inc | http://www.contentstrategyinc.com/a-new-model-for-content-strategy/
Misty Weaver
@meaningmeasure