FROM PRINT TO MULTI-MEDIA HOW JOURNALISM IS CHANGING.* * Including a few caveats.
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Transcript of FROM PRINT TO MULTI-MEDIA HOW JOURNALISM IS CHANGING.* * Including a few caveats.
![Page 1: FROM PRINT TO MULTI-MEDIA HOW JOURNALISM IS CHANGING.* * Including a few caveats.](https://reader035.fdocuments.net/reader035/viewer/2022062517/56649ee45503460f94bf2905/html5/thumbnails/1.jpg)
FROM PRINT
TO MULTI-MEDIA
HOW JOURNALISM IS CHANGING.*
* Including a few caveats
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We all work a lot more, for one thing. A classic hurry-up in union terms that brings life to the Orwellian management maxim of doing
more with less.
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It sucks.
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And it’s glorious.
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Which of these two things?
Doesn’t really matter. It is what it is.
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The fax story.
(a word about the technology credentials of your presenter)
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Then came the interweb thingie.
Here is what then Washington Post managing editor Steve Coll said in 1999:
"Reporters will be wandering into the streets not only with notebooks in their pockets, but occasionally, with little video cameras in their hats. A great way to cover a riot, for instance."
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Here is what I said about that:
“The future, it seems, could include a fleet of electronic chapeaued Max Headrooms who will mix it up with angst-ridden hoi polloi and beam digitized mayhem back to the screens of people killing time between check-ins on the progress of their stock portfolios. “
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He turned out to be right.
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Old job description
• Able to type rapidly and sometimes write at the same time.
• Scribble furiously and pretend you know what the scratches are when you get back to the office.
• Work the phone. Dialing, talking, the whole shooting match.
• Drink a lot. Smoke doobies.
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New job description
• File bits the web, news breaks to same, longer stories to paper, and still write big heaves on occasion.
• Continuously update same with more and better information.
• Work in various media – text, video, audio – appropriate to the story.
• An ability to face plant and repeat.• The moxie to score enough Ritalin or caffeine to
get you through.
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The dawn or sunset for journalism? Hint: We are looking west.
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Kidding. Sort of.
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Where to look?
• RSS. Customization closes the loop.
• Friends creating riveting content.
• Content does a jailbreak. Where did you see that?
• Clutter makes it impossible to stand out.
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Digital math
• Vid sharing up 45 percent, in the last year.
• Broadband penetration up 9 percent in the last year to 54 percent.
• 64 percent of teens use the computer to create content
• 8 percent of internet users have blogs, and 33 percent spend time looking at them.
• Wikipedia just passed 1 billion entries
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Personal media dominates
• “Some technologies and applications are age-specific, but narcissism is not one of them. The pleasures of the self reaches all demographics.”
Clay Shirky, NYU
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Implications for journalism
• Mindshare: a smaller slice of a smaller pie
• Ratings for everything. (most e-mailed)
• Consumers are the new editors
• All platforms, all ways, 24/7
• Embracing community
• Free is the only price point that matters
• Anything that can be stolen will be.
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The revolution goes both ways.
• More power on your desktop
• More points of contact
• More platforms to work in.
• An ability endlessly amend and tweak message.
• The possibility of going viral. The Grail.
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Creates a few problems
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Building a future or a gallows?
• NYTimes.com 2.0
• iTunes – Hulu
• The end of long thoughts? (Pitchfork)
• Spitting in the ocean or targeting a niche?
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The Times adapts. Will it prosper?
17.9 million unique users in April, a 30% increase from April 2007
33 page views per person - 598 million total page views
Over 50 blogs, with page views up 346% over last year
By far, the most-linked news source on the planet.
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Will big numbers add up to $
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My job
• Monday media column
• Features for culture
• Blog about the Oscars
• Videos about the Oscars
• Special event coverage. Elections, Sun Valley, Bonnaroo, digital and otherwise
• My own reader rep. Hundreds of e-mails every week. Talk to the Newsroom.
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The blog is bottomless and needy.
Think of the blog as a large yellow Labrador: friendly, fun, not all that bright, but constantly demanding your attention.
Begets an obsessive, dollhouse pleasure in configuring, with feedback through a fire hose. Reporters become day traders, jacked in to monitor their precious commodity: themselves. How do they like me now? What about ... now? Hmmmm ... Now?
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The blog
Where did this wiseguy come from?
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The video
A homeless guy with a microphone.
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The criss-cross
Reporter-files-to-the-web-which-is-repurposed-into-the-paper.
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The end around.
A Google exec walks into a bar …
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This American Epoch
You wanna hear the guy, right?
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Changes the reporting process.
• Unlimited storage
• Cheap digital recording
• Everyone knows everything
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Ancient, broken down dogNew, new tricks
• A transparent memoir.
• All interviews video taped.
• Documents rendered transparently into text.
• And a website that lets people look under the hood.
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A one-man production unit
• $1000 at Best Buy• Digital audio recorder• Digital video recorder• Tripod• Scanner• 75 Gig harddrive• Plug in to existing computer and voila, a
dynamic database
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The revolution will be televised, digitized, searched and mashed-up• Enroll audience
• Simple easy U/I. Forget gimmicks
• Try everything. It’s only pixels
• Leverage what you have
.
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Does the web make you dumb?
• Losing the ability to think long thoughts
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A push and pull world
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An opportunity inside a porcupine
• Daily guys want to take your business. Maybe you can take theirs.
• Obsessive localism plays to altie’s strength
• Weeklies know from free.
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There is a win on the table.
At a time of dynamism and asymmetries, all the sticks are in the air. Make sure you grab your share.