From messages to connections
-
Upload
nikos-drandakis -
Category
Business
-
view
553 -
download
0
description
Transcript of From messages to connections
![Page 1: From messages to connections](https://reader034.fdocuments.net/reader034/viewer/2022042814/554daaddb4c905047b8b4d92/html5/thumbnails/1.jpg)
from messages to connections
Nick Drandakis
![Page 2: From messages to connections](https://reader034.fdocuments.net/reader034/viewer/2022042814/554daaddb4c905047b8b4d92/html5/thumbnails/2.jpg)
![Page 3: From messages to connections](https://reader034.fdocuments.net/reader034/viewer/2022042814/554daaddb4c905047b8b4d92/html5/thumbnails/3.jpg)
f i l t e r i n g
![Page 4: From messages to connections](https://reader034.fdocuments.net/reader034/viewer/2022042814/554daaddb4c905047b8b4d92/html5/thumbnails/4.jpg)
•Ignore messages•Insist on involvement and resonance•Maintain control over their privacy•Prefer peers’ endorsements
Turning to communities, consumers...
![Page 5: From messages to connections](https://reader034.fdocuments.net/reader034/viewer/2022042814/554daaddb4c905047b8b4d92/html5/thumbnails/5.jpg)
anyone can influence anyone
![Page 6: From messages to connections](https://reader034.fdocuments.net/reader034/viewer/2022042814/554daaddb4c905047b8b4d92/html5/thumbnails/6.jpg)
friendship is no longer local or face to face
![Page 7: From messages to connections](https://reader034.fdocuments.net/reader034/viewer/2022042814/554daaddb4c905047b8b4d92/html5/thumbnails/7.jpg)
new influencer ecosystem fundamentally changed how we buy
products - services
![Page 8: From messages to connections](https://reader034.fdocuments.net/reader034/viewer/2022042814/554daaddb4c905047b8b4d92/html5/thumbnails/8.jpg)
![Page 9: From messages to connections](https://reader034.fdocuments.net/reader034/viewer/2022042814/554daaddb4c905047b8b4d92/html5/thumbnails/9.jpg)
Abundance of information
![Page 10: From messages to connections](https://reader034.fdocuments.net/reader034/viewer/2022042814/554daaddb4c905047b8b4d92/html5/thumbnails/10.jpg)
in this new marketing era, every company interaction, product, service, or announcement, is perceived as a form of media“
”Seth Godin
![Page 11: From messages to connections](https://reader034.fdocuments.net/reader034/viewer/2022042814/554daaddb4c905047b8b4d92/html5/thumbnails/11.jpg)
![Page 12: From messages to connections](https://reader034.fdocuments.net/reader034/viewer/2022042814/554daaddb4c905047b8b4d92/html5/thumbnails/12.jpg)
![Page 13: From messages to connections](https://reader034.fdocuments.net/reader034/viewer/2022042814/554daaddb4c905047b8b4d92/html5/thumbnails/13.jpg)
![Page 17: From messages to connections](https://reader034.fdocuments.net/reader034/viewer/2022042814/554daaddb4c905047b8b4d92/html5/thumbnails/17.jpg)
![Page 18: From messages to connections](https://reader034.fdocuments.net/reader034/viewer/2022042814/554daaddb4c905047b8b4d92/html5/thumbnails/18.jpg)
there is no demand for messages“ ”Doc Dearls
![Page 19: From messages to connections](https://reader034.fdocuments.net/reader034/viewer/2022042814/554daaddb4c905047b8b4d92/html5/thumbnails/19.jpg)
![Page 20: From messages to connections](https://reader034.fdocuments.net/reader034/viewer/2022042814/554daaddb4c905047b8b4d92/html5/thumbnails/20.jpg)
the Domino’s fiasco
![Page 21: From messages to connections](https://reader034.fdocuments.net/reader034/viewer/2022042814/554daaddb4c905047b8b4d92/html5/thumbnails/21.jpg)
the Community Manager
![Page 22: From messages to connections](https://reader034.fdocuments.net/reader034/viewer/2022042814/554daaddb4c905047b8b4d92/html5/thumbnails/22.jpg)
•Consumer: from Messages to Connections•Media: from Push to Pull interactions•Operations: from Campaigns to Conversations
the Community Manager
3 major shifts
![Page 23: From messages to connections](https://reader034.fdocuments.net/reader034/viewer/2022042814/554daaddb4c905047b8b4d92/html5/thumbnails/23.jpg)
![Page 24: From messages to connections](https://reader034.fdocuments.net/reader034/viewer/2022042814/554daaddb4c905047b8b4d92/html5/thumbnails/24.jpg)
Blue Ocean
![Page 25: From messages to connections](https://reader034.fdocuments.net/reader034/viewer/2022042814/554daaddb4c905047b8b4d92/html5/thumbnails/25.jpg)
CONNECT WITH ME:
Nikos Drandakis: www.nylon.gr
@Twitter: twitter.com/drandakis
@e-mail [email protected]
this presentation is always available at www.slideshare.net/nikos/