From Jungle to Concrete Jungle: A plead to save the trees
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Transcript of From Jungle to Concrete Jungle: A plead to save the trees
By: Michael DiLeoFebruary 8, 2010
Wrote on what seems to resemble a tree trunk are those words
Text is plain and simple The ad uses very little text to provide a statement that you either relate with or dont.
Somber Colors such as black and gray make this topic seem sad and meaningfulWhite text on black background with dull colors is more visually striking
Showing the tree as a shadow it makes people think about how they are disappearingNo plant life
The buildings shadow has almost completely overcome the treeThe black seems to be a memory on the ground and as soon as the buildings shadow takes over the top of the tree there will be nothing left but a memory Placing this fake tree in a concrete jungle makes a connection between people and the demise of nature
Even at a basic level the ad conveys its message well
Using an emotional appeal to responsibility the ad relates well to people.
After analysis the ad may be simple but makes a bold statement