From Jungle to Concrete Jungle: A plead to save the trees

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    30-Dec-2015
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From Jungle to Concrete Jungle: A plead to save the trees. By: Michael DiLeo February 8, 2010. What is the message? Nothing can replace a tree. Wrote on what seems to resemble a tree trunk are those words. Who is receiving the message? People who are seeing the ad. - PowerPoint PPT Presentation

Transcript of From Jungle to Concrete Jungle: A plead to save the trees

  • By: Michael DiLeoFebruary 8, 2010

  • Wrote on what seems to resemble a tree trunk are those words

  • Text is plain and simple The ad uses very little text to provide a statement that you either relate with or dont.

  • Somber Colors such as black and gray make this topic seem sad and meaningfulWhite text on black background with dull colors is more visually striking

  • Showing the tree as a shadow it makes people think about how they are disappearingNo plant life

  • The buildings shadow has almost completely overcome the treeThe black seems to be a memory on the ground and as soon as the buildings shadow takes over the top of the tree there will be nothing left but a memory Placing this fake tree in a concrete jungle makes a connection between people and the demise of nature

  • Even at a basic level the ad conveys its message well

    Using an emotional appeal to responsibility the ad relates well to people.

    After analysis the ad may be simple but makes a bold statement

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