Jyri Kilpelinen
@JyriKilpelainen

From hobby developer togame company founderin 36 months

35 year old dude from Kotka

Software Engineer (KyAMK, 2004)

Web & Game Developer

Husband and a father of two girls (5 & 3)

Co-founder & CEO at Kiemura

Jyri Kilpelinen is...

Game company from Kotka, Finland

62 days old

Making games for digital platforms (duh)

Available for hire for game / app / web projects!

Kiemura is...

Dynamic Duo

October 2012

Got laid off from previous job

Continued working on Mystic Marbles

Also in October 2012

https://www.youtube.com/watch?v=DPTCCDPoPew

71Views

Pitch video results

21TestFlight
testers

3Interested
publishers

5Skypemeetings

Going one month at a time

Got UI help from Finnish game company

New gameplay video + publisher contacting (again)

January May 2013

Applied to Microsoft AppCampus

Publishing deal draft on paper (Yay!)

But we decided to self-publish (Doh!)

June August 2013

https://www.youtube.com/watch?v=qXMZIxwXSwI

October 2013

Got a job as web developer

Making final touches to Mystic Marbles

October December 2013

https://www.youtube.com/watch?v=Cuy9xZizzBs

6500Downloads

Mystic Marbles lifetime stats

100Revenue

Released Mystic Marbles on Android

Made a few updates

Released Super Line Rush (game made & released in 5 hours)

February May 2014

Pitched at PG Connects Helsinki (June)

Updated Super Line Rush and released in 3rd party Android stores

AppTurbo campaign

Prototyped a tilt maze game

June-September 2014

AppTurbo effect

Android markets

280.000Downloads

Super Line Rush lifetime stats

5000Revenue

October 2014

Continued tilt game prototype

Pitched at PocketGamer Big Indie Pitch before Slush
--> Got media attention

October-November 2014

NoodleCake contacted (Dec)

Publishing deal (Jan)

Trailer released (Feb)

NoodleCake demoed game in GDC (Mar)

Made two meme games

December 2014 March 2015

https://www.youtube.com/watch?v=tIQQPKAaShI

Released on April 9th on App Store, Google Play and Amazon Appstore

Featured on App Store 'Best New Games' and Google Play 'Editor's Choice'

Tiltagon Launch

Tiltagon lifetime stats

Tiltagon lifetime stats

Working on Tiltagon update

Established Kiemura with Piia (Aug)

Became full-time entrepreneur (Sep)

Gave talk at PG Connects Helsinki (Sep)

May September 2015

October 2015

Release Tiltagon update 2.0

Tiltagon Apple TV version

Prototyping

Work-for-hire projects

What's next?

Takeaways

It's a marathon, not a sprint

Things ARE going to fail so be prepared

Experiment different things

Play it safe

Anything is possible!

Takeaways

Thank you!

@JyriKilpelainen