From Google Adwords Remarketing To The Next Level · From Google Adwords Remarketing To The Next...
Transcript of From Google Adwords Remarketing To The Next Level · From Google Adwords Remarketing To The Next...
Your Easy Web Solutions
From Google AdwordsRemarketing To The Next Level
Alexei Kouleshov
Who I am
• Online Marketing Strategist• Google Partner• Over 10 Years In The Industry• Managing Director of Your Easy Web Solutions• Author
What is Adwords Remarketing?
• Reach people who visited website or app• Tailored to behaviour• Delivered over Display Network
• Forums• Partner websites• Youtube
Benefits
• Brand Awareness• Specific Audience Targeting• Match user behaviour:
• Incomplete orders• Researching• Second chance
= Higher Conversion Rates
Cross Media Remarketing (eg Facebook)
• Remarketing using another channel• Additional targeting parameters• Using different ad formats• Segment audiences further
• Demographics• Interest• Behaviours• Device
Facebook Example
1. Google search ad sends visitors to website2. Retargeting ad served to website visitors
(fine-tuned criteria)3. Display video ad4. Build new audience of people who watched video5. Display new ad with attractive offer
Tips To Make This Work
• Create quality and engaging content• Install Google Analytics• Set Goal Conversions (Leads, Sales)• Improve User Experience• Get Visitors To Come Back• Continuously Test and Measure
Questions?
www.yews.com.auEmail – [email protected]