From gamification to data collection
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Transcript of From gamification to data collection
FROM GAMIFICATION TO DATA COLLECTION
How to use gamification & interactive campaigns to collect and segment data ?
Olivier SIMONIS, Co-Founder & Managing Director [email protected]
THE LEADING ENGAGEMENT & DATA COLLECTION PLATFORM
Qualifio is a SaaS platform used daily by 400 media, brands and agencies to engage, qualify and monetize their digital audiences
Qualifio allows its users to easily create innovative 40+ interactive applications (animated games quizzes, contests, polls, tests, votings, photos & videos galleries, animated games,...).
Qualifio can be used without any IT or CSS knowledge.
HOW DOES IT WORK?
CREATEINTERACTIONS
PUBLISHON MULTIPLE
CHANNELS
MEASURE RESULTSCOLLECT PROFILES
QUIZ INSTANTWIN
MOBILE CRM
FACEBOOK GOOGLEANALYTICS
XML FEED
CHRONOQUIZ
WEBSITES LIVE REPORTING
MINI-SITES SSO(SINGLE SIGN-ON)
DISPLAY ADS DMP
PHOTOCONTEST
MEMORY POLL &VOTE
WRITINGCONTEST
VIDEOCONTEST
PERSONALITYTEST
AND MANY MORE
HOW TO USE GAMIFICATION & INTERACTIVE CAMPAIGNS TO COLLECT AND SEGMENT DATA ?
CREATE & PUBLISH INTERACTIVITIES
(WEB/BLOGS/FB/APPS)
QUALIFY YOUR FOOT TRAFFIC
COLLECT CONSISTENT & QUALITATIVE DATA
SEGMENT YOUR CRM PROFILES
GENERATE HIGH VOLUMES OF PARTICIPATION ON
YOUR INTERACTIVITIES
SEND DATA TO DMP & RETARGETING PLATFORMS
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- FORMS & SSO- QUESTIONS- SOCIAL NETWORKS
1. LAUNCH INTERACTIVITIES
MORE THAN 40 TYPES OF CAMPAIGNS
QUIZ
INSTANTWIN
WRITINGCONTEST
ADVENT CALENDAR
CUMULATIVEQUIZ
LANDINGPAGE
VIDEOCONTEST
CHRONOQUIZ
PHOTOCONTEST
BATTLE
GUESS THEWORD
FORM
SURVEY
MEMORY
PERSONALITYTEST
PREDICTION
...
POLL &VOTE
SUDDENDEATH
1. LAUNCH INTERACTIVITIES
1. to make your content more interactive
2. to promote your products & services
3. to bring traffic to your stores (online/offline)
4. to monetize with partners (media, retail...)
5. to increase loyalty
6. to recruit new prospects
7. to increase fans & followers on social networks
WHY LAUNCH INTERACTIVITIES ?
1. LAUNCH INTERACTIVITIES
ANONYMOUS CAMPAIGNS
GAMES WITH IDENTIFICATION
(FORM, FACEBOOK CONNECT, SINGLE SIGN ON)
SMARTCAMPAIGNS
VIRALITYMECHANISMS
ACTIVATION PRIZES
2. GENERATE HIGH VOLUME OF PARTICIPATIONS
Play again
Extra points
Extra tie breaker
Surf on current events
Be consistent with your products
Think segmentation
Important driver of participation
Be consistent with your product
Paid
Owned
Earned
Media
CRM(EX: SELLIGENT)
EMAILING TOOLS
(EX: ACTITO)
MARKETINGAUTOMATION
FACEBOOK CUSTOM
AUDIENCE
4. SEGMENT CRM PROFILES
5. SEND DATA TO DMP & RETARGETING PLATFORMS
DMP(SINGLE USER VIEW)
UNIQUEBROWSER
CREATESEGMENTS
HOBBIES, TRAVEL DESTINATIONS. . .MOBILE DEVICE
IPETC.
5. SEND DATA TO DMP & RETARGETING PLATFORMS
DMP(SINGLE USER VIEW)
CREATESEGMENTS
- ADAPTED CONTENT- TARGETED ADS
RETAILER IN HIGH TECH AND CULTURAL PRODUCTS
INTERACTIVITIES LAUNCHED :
• A vote for the best song of the year; • A battle between Apple and Samsung smartphones; • A personality test to know which sort of music lover you are; • An expert quiz on wine; • A memory game to match comics strips covers with authors; • A photo contest where participants can upload their most artistic picture; • A prediction for the next World Football Cup;
6. QUALIFY YOUR FOOT TRAFIC
CRMDMP
UNIQUE CODE +QR CODE
DISCOUNT COUPON (BAR CODE)UNIQUE CODE (E-SHOPS)
INVITATION
INTERACTIVITY(WEB, FACEBOOK, MOBILE)
+ IDENTIFICATION